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AFCI Mixed Media 2018: Know Before You Go

It’s hard to believe but it’s time again to start registration for another AFCI show! Snow may be still flying in some places, but registration for the summer AFCI Mixed Media show is now open. This year, the show has a new venue, so in true Scrapbook Update tradition, we’re going to get you in the know before you go about everything you need to navigate the neighborhood!

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[Disclosure: This article is sponsored by AFCI, but article content and opinions are all the writer’s own.]

The new venue in 2018 for the AFCI Mixed Media show is the Mountain America Expo Center in Sandy, Utah. The show dates remain in mid-July. The education day is July 16th, followed by a two day trade show on July 17th-18th.

Attendees visiting Sandy, a suburb on the south side of Salt Lake City, will still use the Salt Lake City International Airport as they did when the event was at the Salt Palace in downtown Salt Lake City. The convention center is about a 20 minute drive via I-15 from the airport (depending on the time of day).

Airport Transportation: A variety of airport transportation options to get from SLC to Sandy are available, but the cost and convenience of these options varies widely.

  • Taxi: $50 each way (approx)
  • Uber: $25-30 each way (approx)(Lyft is also available)
  • Trax Train: $2.50 each way
  • Shared Shuttle: $23 round trip

Attendees taking the Trax train from the airport will need to arrange transportation by taxi/Uber or hotel shuttle to get them from the Expo Center stop the rest of the way to their hotel.

Local Transportation: Unlike the urban environment of the previous Salt Palace venue, the suburban environment surrounding the Mountain America Expo Center is not particularly compact or designed to be walkable. Show attendees will definitely need to use some sort of transportation to get between their hotel and the Expo Center, as well as for finding meals and running errands.

Three of the four AFCI Mixed Media event hotels offer free shuttles within a small radius of a few miles. And of course taxis and Uber/Lyft are always an option as well for getting around. The event hotels are all less than 1.5 miles from the Expo Center, so the travel distances are not far. Depending on traffic, taxi fare estimates run $10-$15 and uberX fares estimate to $6-$9 for travel between the farthest hotel and convention center.

A quick survey of travel search engines estimates that car rental can be had for $200-$250 for Sunday to Thursday of show week – and that is before using the AFCI member travel discount. At that price, car rental looks to be a very appealing option as transportation in Sandy, balancing value and convenience.

Parking: If you do decide to rent a car or are driving your own from home, the suburban Sandy neighborhood is a much more car-friendly destination than a downtown venue. The event hotels all offer free guest parking in lots around the building. The Expo Center’s free parking lot has 2800 parking spots. Area restaurants and shopping have easy in and out surface parking, unlike downtown areas where you need to use of a valet or locate a parking structure.

Shopping: Like most suburban areas, Sandy is busting at the seams with retail shopping. Whether you are an exhibitor looking for booth equipment or a buyer who forgot to pack your socks, you’ll easily find what you need close by to the event hotels and Expo Center. (Let’s just agree to not talk about how I came up with that sock example, ok?)

Here’s some common retailers needed by AFCI Mixed Media show attendees that you’ll find located in the area. Most are conveniently located within a mile or two of event hotels and the Mountain America Expo Center:

  • Target: 10130 State St, Sandy, UT 84070 (also an Old Navy in that complex)
  • Walmart: 9151 S, Quarry Bend Dr, Sandy, UT 84094
  • Sam’s Club: 11278 South Jordan Gateway, South Jordan, UT 84095
  • Costco: 11100 Auto Mall Dr, Sandy, UT 84070
  • Michaels: 215 E 12300 South, Draper, UT 84020
  • Hobby Lobby: 9347 South Quarry Bend Drive, Sandy, UT 84094
  • Jo-Ann Fabric & Crafts: 268 E 12300 S, Draper, UT 84020
  • Lowe’s: 9291 South Quarry Bend Drive, Sandy, UT 84094
  • Home Depot: 135 E 11400 S, Sandy, UT 84070
  • Ikea: 67 W Ikea Way, Draper, UT 84020 (6 miles from Expo Center)

Note that the Lowe’s, Walmart and Hobby Lobby listed above are all in the same complex together. For additional shopping, a large mall that includes a Macy’s sits between the two areas where the hotels are located.

Fun in Sandy: Looking for something fun to do while you have a few spare hours in Sandy? How about paying a visit to the legendary In-n-Out Burger, with locations in both Draper and Midvale near Sandy, for dinner? Or, less than 5 miles from the Expo Center, visit the charming Gardner Village for shopping and eateries in a historic setting. If you’d like to enjoy some mountain scenery while you are in Utah, take a one hour drive through Cottonwood Canyon. On your way to the canyon, you might want to pop into the Wheeler Historic Farm, a nearby living history farm and nature park. Of course, if you want to venture further afield from Sandy back into downtown, there are a myriad of options there to enjoy for sightseeing and culture. Check out Visit Salt Lake City to see all the options!

Don’t forget to check out the workshop descriptions before you start your registration!

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Update | Martha Stewart, Craftsy, Snap, Jobs, Dave Grohl, and More!

Support. A Gofundme campaign has been established to help Bella Blvd founder Stephanie Smokovich with medical expenses. Stephanie, for those who haven’t heard, was diagnosed with brain cancer after experiencing a seizure shortly after Creativation. She has already undergone surgery (and a lengthy hospital stay) to remove the tumor and is now facing radiation and chemotherapy treatment. You can keep up with Stephanie’s progress on her Caring Bridge site.

[Sending you hugs and wishing you a speedy return to running marathons, Steph!]

Video. Craftsy Unlimited is now available for subscribers in the U.S. to watch on Roku streaming devices. At a cost of $14.95/month or $120/year, the channel is similar in price to other premium channels available on the device like HBO.

Moving On. SNAP! Conference founder Tauni Everett announced at the annual conference last weekend that she has sold the event and will be moving on to other projects. Mandy Beyeler of Sugar Bee Crafts and Kim West of A Girl & A Glue Gun are the event’s new owners.

Contests. Duck Brand has launched its annual Stuck At Prom contest awarding prizes for prom clothes made out of Duck Tape. This year, instead of awarding prizes to couples, Duck is awarding two grand prizes – one for a tux and one for a dress.

Revamp. Stampin’ Up! has announced their annual update to their color palette – and it’s a big one. In addition to announcing a new In Color palette, that company has completely revamped their core color palette as well. The palette still has four color groups with ten colors in them, but a new group of Basics has been created to hold the colors basic black, whisper white and vanilla. Thirteen core colors are being retired along with the In Color group that is due for retirement. Because of this, there are 21 new colors being added to the Stampin’ Up! color palette in the revamp. (Flirty Flamingo actually appears on both the retirement and new color lists. It is being retired as an In Color and added to the core collection.)

Along with the color revamp, Stampin’ Up! is also refreshing their iconic ink pads. The new cases are slightly smaller, stackable, open more easily, and close tighter. But the changes aren’t just cosmetic. Stampin’ Up! has also made a change to their ink formulation that they say will reduce bubbling in the ink and give better stamp impressions. For more details on all of these changes, visit Stamp Your Art Out.

Martha, Martha, Martha. Lifestyle icon Martha Stewart has several big new products rolling out at Michaels. Ten new themed collections are being added to the Martha Stewart Celebration line of party supplies. There’s classics like gold, or black & white, along with trendy Meyer Lemon and even Iridescent (complete with the requisite unicorns).

In addition to the party collection. Martha and Cricut are pairing up for a Martha Stewart special edition Cricut Explore Air 2 machine. The machine’s bundle includes a special Martha Stewart tool set and 25 free Ready to Make Martha Stewart projects. Currently available for order for $279.99 on the Michaels website, the machine bundle will be available in-store at Michaels on May 4th.

Martha Stewart Cricut Explore Air 2

Martha Stewart had previously partnered with Cricut for a Martha Stewart-branded version of the Cricut Cake machine.

Shopping. Bella Blvd has joined the ranks of manufacturers who are selling direct-to-consumer online. Their newly-launched retail store can be reached at www.bellablvd.net

Crime. A JOANN store in Lansing, Michigan was the site of a murder-suicide on March 26th. Store employee Rachel Renee Duncan’s ex-boyfriend, against whom she had recently secured a protective order, murdered her with a gun stolen from a local gun range before turning the gun on himself. At least 15 people were inside the store at the time of the murder, according to police. An unidentified store employee told the Lansing State Journal that counseling services were being made available to store employees by JOANN.

[Disclosure: The following item contains Amazon affiliate links that pay this site a commission at no cost to the reader when a purchase is made after a click.]

Books. Designer Amy Tan’s publisher has republished her 2017 book Craft A Life You Love: Infusing Creativity, Fun And Intention Into Your Everyday. The new edition hit stores earlier this month.

Lia Griffith Cutting Machine Crafts

Lia Griffith’s new book on digital die cutting will be available on May 1st. Cutting Machine Crafts with Your Cricut, Sizzix or Silhouette includes instructions for 50 projects and 60 downloadable SVG files for readers to use to create the projects.

Careers. Have you ever wondered how you could turn your career into a craft career? Brittany Luiz talked to PR Daily about how she turned a career as a journalist into a position as the PR and media relations manager at Tombow.

Cool Crafters. You never know who you might run into at your favorite craft store. ICYMI earlier this year, apparently when Dave Grohl isn’t busy being a rock star he hangs out at Michaels in his spare time. (Definitely worth clicking the link just for the crafty Foo Fighter lyric puns.)

Jobs. The following industry jobs are currently listed as available:

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Tool Sightings at Creativeworld: Sizzix FoldAway & Vaessen Stamp Easy

One of the most exciting things about going to an international show is that you see products that aren’t yet available or well known in your home market. Today we’re going to look at two great tools that I found during my tour of the Creativeworld show floor, the Sizzix FoldAway and the Vaessen Stamp Easy. Both are part of the hottest tools categories in the paper crafting industry, but are virtually unknown in the U.S.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

Vaessen Stamp Easy

The Vaessen Creative Stamp Easy will look familiar to anyone who has used a Tim Holtz Stamp Platform or a MISTI. But this entrant into the stamp press category has some interesting details. And these details set it apart from the two products currently available in the American market.  Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 3: The Gardener

Welcome to the third and final installment of my series on the Creativeworld 2018 Trend Show! Today, we’ll be looking together at the trend identified by the Messe Frankfurt trend consultants as “the gardener”.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

Each year, Creativeworld divides their Trend Show display into three themes. We’ve already looked at this year’s other themes – the purist and the colourist. The third style, the gardener, shares some things in common with the first two – and yet could not be more different.

Creativeworld Trend Show Gardener

Credit: Messe Frankfurt Exhibition GmbH

This trend theme is exactly what its name sounds like – natural, organic, and raw. Displays on raw wood showed off lush green designs of leaves, natural icons like bugs and butterflies, and projects using natural materials in earth tones. Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 2: The Colourist

Welcome back for part two of the Scrapbook Update series on the Trend Show at Creativeworld this year! In part two today, we’ll focus on what the Messe Frankfurt trend consultants call “the colourist”.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

The Creativeworld trend show is divided each year into three themes that highlight a different trend happening in creative industries. For 2018, the themes selected by the Messe’s trend consultants were “the purist”, “the colourist”, and “the gardener”.

Yesterday, we looked together at “the purist” – a subtle, restful and modest style. Today’s style, “the colourist”, is absolutely none of those things.

Credit: Messe Frankfurt Exhibition GmbH

The “colourist” trend is full of bright, vital color, applied with exuberance. No matter the underlying surface, this design style is all about the color. Pattern is driven by color – often lots of it, contrasting and even clashing in a riotous mix. Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 1: The Purist

Without a doubt, one of the more interesting things that I look forward to seeing each year at the Creativeworld show in Frankfurt is the Trend Show display. (Or, as it is called in the Messe’s native German – “trend schau”.)

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

The Creativeworld trend show is divided each year into three themes that highlight a different trend happening in creative industries. For 2018, the themes selected by the Messe’s trend consultants were “the purist”, “the colourist”, and “the gardener”.

Credit: Messe Frankfurt Exhibition GmbH

This article focuses on the first of the trend show’s featured concepts, the purist. The trend named “the purist” by the Messe is perhaps best translated into English as “minimalism” – simple, clean, and subtle. That’s not to say the purist style is without detail. But what details are present are fine and modest. This is not a style of large exuberant floral patterns, or in-your-face bling. It’s restful, and elegant. Continue Reading →

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