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Scrapbook.com Expands Education Offerings

Scrapbook.com has announced a major expansion of their education offerings, including a new classroom section that will be offered for free through 2015.

The new class offerings are available at the classes section of the store’s website. Current offerings include classes featuring products from Sizzix, Simple Stories, and Fancy Pants Designs, among other manufacturers. Regular retail prices for the classes range from $3.95 to $26.95 but they are being offered free through the end of 2015.

Scrapbook.com is well-known in the industry for their video production efforts at the Craft & Hobby Association trade shows, to which they send a dedicated video production staff that records videos about the products they order at the show. In addition to embedding the videos on their own website, Scrapbook.com has a very active YouTube channel with over 28,000 subscribers.

learntoscrapbookPreviously the site offered only a few classes, such as their beginning scrapbooking class, which will continue to be available and which the company says has served over 100,000 students. Continue Reading →

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Design Team Calls | The Crafter’s Workshop, Ruby Rock-It

It’s the season of hopes and dreams for industry designers, as the design team calls keep rolling in! Here’s the latest two design team calls to come around.
Ruby Rock-It has a call due on March 20th for a 6 month Creative Team term that will start on April 1st. The call requires submitting three Ruby Rock-It projects and (like many recent calls) places an emphasis on the importance of social media presence. Team members will be required to complete 3 projects per month and will receive quarterly allocations of free product.

The Crafter’s Workshop has a call due on March 25th for a one year term on their design team. The term begins on May 1st, and requires 2-3 projects per month. Social media activity, good photography, magazine submissions, and linking to TCW and its partner companies are among the company’s desired priorities for its team according to the call. Team members receive product, endorsement fees for publications, and an opportunity to attend Stencil U.

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Update | CHA, Kerri Bradford, New Calls, & More!

Lots of news has been happening, so it’s time for another Update column already! Let’s take a look at all of the industry happenings!

Popular designer Kerri Bradford has made an announcement about a big new addition to her online store’s product line: stamps.

Kerri_Bradford_stampsBradford has long been known for her design work for Creating Keepsakes and for designing several Project Life editions, as well as for both Cricut and Silhouette. Her online store is a popular source of “clean and simple” style digital supplies and cut files, and she is now adding a small release of stamps to the line as well. The stamp line is designed for scrapbookers, and is in Bradford’s signature clean style. Continue Reading →

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Update | Big Picture Classes, The Messy Box, & More!

There’s been lots of great announcements and good news this past week…let’s check out all of the updates!

Messy BoxElsie Larson and Emma Chapman of A Beautiful Mess have announced a new monthly papercrafting subscription kit called the Messy Box. The kit, which is being produced in conjunction with Studio Calico, will retail for between $19.99 to $24.99 each month depending on subscription length.  The Messy Box contents for March 2015 will include 9×12 paper, washi tape, a transparency, journal cards, and various embellishments. This is the second subscription product from the sister team at A Beautiful Mess, joining their Happy Mail stationery offering. Continue Reading →

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Jo-Ann Fabric & Crafts Names New CEO

JoannLogoThumbnailJo-Ann Fabric & Crafts has announced that Jill Soltau will be taking over as CEO effective March 2nd. Jim Kerr, the company’s CFO, had been serving as interim CEO since the sudden departure of CEO Travis Smith last August for undisclosed reasons. Jo-Ann’s is owned by private equity company Leonard Green & Partners, L.P.

Soltau is the former CEO of Shopko, having also spent time at Sears, Kohl’s and Carson Pirie Scott during her 25 year career in retail. She had been with Shopko since 2007.

“We are excited to partner with Jill as we continue to build upon Jo-Ann’s leading position in the fabric and craft industry. Jill’s passion, strategic vision and proven success make her an excellent leader for the company going forward,” said Todd Purdy, Partner, Leonard Green & Partners, L.P.

“For over 70 years, Jo-Ann has been inspiring the creativity in others and I am thrilled to join the team to help drive the brand’s future success,” said Ms. Soltau. “Jo-Ann is an industry leader that has exciting opportunities to achieve even greater long-term potential. I look forward to working with the talented management team and dedicated associates to bolster Jo-Ann’s market position and create further enthusiasm for the Jo-Ann brand.”

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