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ScrapHD Acquired By Michaels

Online scrapbooking application ScrapHD, which shut down on July 31st, announced today that it has been acquired by Michaels Stores, Inc.

The ScrapHD website allowed users to combine their photos with design elements from scrapbook companies such as American Crafts, Jenni Bowlin Studios and My Minds Eye to create photo books, greeting cards and posters.

“We have focused on building an application that gives scrapbookers the ability to really customize their pages and books in an online world with an application that is intuitive and easy-to-use,” said Ross Petersen, President and co-founder of ScrapHD. “Michaels can take the ScrapHD technology to the millions of Americans who are interested in preserving their digital photos in a fun and creative format.”

“We believe existing and future Michaels customers will love this application, featuring more than 10,000 pieces of digital creative content and an easy-to-use interface that appeals to beginners and experts alike,” said Michaels CEO John Menzer. “Digital photo booking and digital scrapbooking are an important part of Michaels’ strategy to continue as a world-class leader in the arts and crafts industry.”

The companies indicated in the announcement that ScrapHD’s website will remain closed until 2011, when it will re-launch under the banner of Michaels Stores with both free and premium content. One possible new feature for ScrapHD has already been hinted at in the acquisition announcement with the mention of customers having the ability to have their photo books delivered to their local Michaels store.

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