Provo Craft has been hinting that it has a big new product introduction coming again for CHA Summer 2010. According to recent trademark filings with the US Patent & Trademark office, that machine may be an offering called the Cricut Imagine that will both cut and print – a first for the company as well as for the scrapbook industry’s highly competitive electronic die cutting segment.
On March 19th, attorneys for Provo Craft filed an application to receive a trademark on the term “Cricut Imagine”. The description for the usage of the trademarked term reads:
Electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form, and accessories therefor; blades for electronic cutting machines
There’s also a reference to the term being used to market “Computer software containing fonts and graphics for use in operating electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form” as well as “plastic cutting mats”.
The only other Cricut trademark application that refers to printing is the Cricut Script application from 2007. That term was trademarked and used to sell the original “baby bug” machine via QVC, with emphasis on the ability to use the ink-drawing cartridges with it. The trademark for the Cricut Expression machine, filed more recently than the one for the Cricut Script, does not mention printing.
In the past, Provo Craft has applied for trademarks shortly before a product was introduced. The Cricut Cake trademark was only filed for on January 20th, literally two days before the product’s public unveiling at the CHA Craft Supershow that preceded CHA Winter 2010 in Anaheim. (Learn more about the Cricut Cake in May’s review of the machine and enter to win one in our giveaway.)
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About Nancy Nally
It will be interesting to see what this machine will do…
Imagine the fun one could have with this machine. What next?
That would be worth making space in my stacked-to-the-rafters scraproom for! Thanks, N! Look forward to more news. (greetings from Jhb, S.A.)
Thanks for visiting Jennifer! Greetings to S.A.!
NOW this sounds very intriguing!!! Can’t wait to see it!
Very interesting – thanks for the info Nancy.
I just might try hybrid scrapping with this nifty gadget!
very interesting, can’t wait to see what it is all about.
Amazing !
Sounds really interesting! Can’t wait to see what its all about!
Intereting….very interesting
That would be a very must have machine!! Can’t wait to see if it is released this CHA!
will look forward to the reviews on it once it is out.
Is there a reason that they can’t just add on to the machines they have already sold us? perhaps adding more computer capibilities? I think new machines are wonderful but as a consumer I am not sure I need more gadgets.
Vicki, Yes there is a reason. They make more money by selling separate machines.
Hope this helps.
I sell the Silhouette which is an electronic die cutting machine, where you never have to buy fonts b/c it will cut any font that is on your computer. Any design you wish to purchase you can purchase as a download into your computer (no waiting to get to the store to buy a cartridge, or waiting for it to go on sale!) for just $0.99 or less.
We have been doing ‘print and cuts’ for some time with the Silhouette and there was nothing extra to buy. The silhouette also does numerous other things which are not yet possible with the Cricut. I am in Canada, but look up http://www.silhouetteamerica.com to get more info on the machine if you wish. Buying this one machine will save you heaps of money.
Technology progresses at a rapid rate…to truly keep pace with the development of technology, a whole new machine is necessary. Otherwise they will be left in the dust by their competitors who WILL produce a new machine with up-to-date technology.
Thanks for the heads up, I can’t wait to see the new Cricut machine! I linked to your article from today’s national scrapbooking news at http://exm.nr/cllwqT
If they could add the embossing effects like Spellbinders, they would have a BIG winner!
That would definitely be interesting.
oh…I think I want… who am I kidding… I WANT!
I can’t wait to see this product!! I just hope this works with vinyl as well as paper!!!
I agree with Vicki. The E has buttons just waiting for updates. Forcing scrappers to spend big bucks when they already did buying the E and are still spending the dollars on pricey cartridges just doesn’t seem fair to loyal customers.
I’m not quite sure what the difference is between an updated Cricut machine and say, an updated cellphone or computer. Technology advances and so new models have to be produced to keep up with it for the company to stay competitive.
But that doesn’t mean that you have to buy every new model that comes out…just like you don’t buy a new computer or phone every year.
Oh Wowwwwwwwwwwwww!! Whooppeeeeeeeeeeeee [flips flips...and they anin't free at 50...lol]
I’m very new to all this ‘Crickit’ stuff [maybe one of you expert cricit gals could explain to me]?
but
I was just saying to my youngest daughter, yesterday wouldn’t it be great to have a machine that you could design on, and then cuts and prints those designs.
and
I heard the buzz it will even cut FABRICS as well as other mediums we hold so dear to our hearts….ohhhhhhhh my goshh! just can’t wait!
Hi kimberly, yeah the cricut’s now can cut all those things you’ve been hearing about some of the stuff you’ll just need the deep cutting blade for. check it out cricut’s are wonderful and fun so many ideas so many ways the possibilities are endless. enjoy and i hope it helps.. kathy
Just waiting to see the reviews after use.
Great I was just getting ready to upgrade to the expression now I think I’ll wait even longer to check this one out
I can’t wait !!!
Nancy- I agree you don’t have to buy the latest and the greatest.. I had my last cell phone for almost 10 years.. my current one is three years old.. but you know what?? I can buy the latest and greatest APP’s for it– I didn’t have to buy a new phone.
I guess we want to deal with a company that keeps coming up with innovative ideas and ideas that will be breath new life into the products they have and not always be chasing after the pot of gold.
I read it will be $599, I am not convinced, I have spent so much on the Gypsy and Carts already, having it print the image kind of takes the fun out of it to me. You can google almost any image and have a picture of the item to print out for free. I will have to wait for the full demo!
will you be abe to put the program into the gypsy? I would like to know.Thank
The gypsy will allow you to create/cut out images with the cartridges you own and have synced to the gypsy. It works with all of the current Cricut machines. (Imagine, Expression etc.) As far as creating your own images to cut there isn’t the capability with the Provo Craft versions, some of the third party software companies allow you to experiment with that.
Thank you for you’r information.mikasab123
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