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A Look Inside Creativation 2019

Creativation 2019 passed in a whirlwind of travel and long show days! Here’s a look at what I did and saw during my three and a half days in Phoenix to attend the show.

[Disclaimer: This content is sponsored by AFCI and the Creativation 2019 show. I am a member of the Plaid blogger program.]

Creativation Show logo

To get to Phoenix, I left Daytona Beach before dawn on a 6am flight. It made for a long day, but with some quick footwork through Atlanta Hartsfield airport it got me on board a flight to Phoenix that landed before 11am!

Atlanta Hartsfield airport

When we left Atlanta, the crew announced that our arrival in Phoenix would be their very first time arriving at the just opened new terminal in Phoenix. The new terminal, while it might feel small to people more familiar with massive airports like Atlanta, is gleaming and beautiful. With excellent shopping and plenty of restaurants, travelers will find everything they need. (Especially if that thing is coffee – I counted no less than three Starbucks between curbside and my gate!) Being a modern terminal, it also has plenty of power outlets for gadget recharging and even laptop workstations. All in all, it is a vast improvement over the massive construction zone that has greeted Creativation attendees the past two years!

Phoenix Convention Center

The Phoenix Convention Center consists of three huge buildings, taking up several city blocks. The one on the left hosts Creativation.

The building on the right was hosting a a Harley event, among other things, during Creativation this year. People staying at the Hyatt Regency, Renaissance and other hotels walk through that building as a shortcut to get to where they are staying. There’s also a popular Starbucks that can be reached by walking through that building.

People driving to the show location on Sunday morning this year may have encountered another event that Phoenix was hosting during Creativation – the Rock n’ Roll marathon. It closed a couple of streets a few blocks from the convention center for a time early Sunday morning.

The first two days of Creativation are education days. Many classes were sold out, and attendees lined up early to get their pick of seats. Attendees in the photo below were lining up for an Altenew class on Friday that was scheduled to start shortly after I took the photo.

Friday Altenew class

One of the best reasons to take a class, even if you are an experienced crafter, is to learn a new technique. Sara Naumann taught a packed class on Friday how to do various techniques with WOW! embossing powders.

Friday Sara Naumann Wow

Mixed media is taking over the paper crafts industry. Judging by attendance at Dyan Reaveley’s art journaling class for her Ranger Dylusions line that I visited, lots of industry people are interested in learning more about it!

Friday Dyan Reavely class

Another popular mixed media education event was the Jane Davenport “workalong”, where attendees learned how to use Jane’s product line from Spellbinders.

Friday Jane Davenport workshop

Calligraphy is the up-and-coming hot thing in the industry. World famous calligrapher Paul Antonio, who has a product line with Spellbinders, drew a crowd of aspiring calligraphers in his class.

Friday Paul Antonio class

Just as important to running a successful craft industry business as creative education is business education. A variety of business classes were on offer for show attendees, including seminars for store owners from the ever-popular Kizer & Bender. Below, 2019 AFCI Industry Achievement Award honoree Tammy Browning-Smith teaches a class called “What to Share: Sponsorships, Endorsements & Interests”.

Friday Tammy Browning-Smith class

Friday evening, the traditional New Product Showcase took place. This year the showcase was in a space on the back of the show floor. Since construction was still going on building booths, showcase attendees walked down an aisle that had been draped off on both sides to reach the showcase. The showcase area was curtained off on all sides as well to screen unfinished booths from view.

The early part of the showcase event was wall-to-wall (curtain-to-curtain?) people, as attendees fought to weave their way through the crowd to the showcases for their first glimpses of what might be the next hot product.

Friday New Product Showcase

Once some of the crowd filtered out for dinner, it became a bit easier to get a view of the various different products.

Friday New Product Showcase 2

If you missed the Facebook Live that I did from the New Product Showcase after the crowd thinned out, you can view it below via YouTube:

Saturday morning arrived, and with it, the opening of the show floor for business! Entrance to the hall was via an entrance that was decorated to look like a house, declaring the theme “Home is where creativity is!”

AFCI Creativation 2019 entrance banner

Once the show floor opened up, attendees quickly filtered throughout the hall to their chosen destinations and the hall that had held a hushed quiet moments earlier began to buzz with activity!

Creativation 2019

Creativation 2019

Some attendees, of course, headed straight for their favorite companies’ booths to start looking over products and placing orders. (Echo Park is shown below.)

Echo Park Creativation 2019

My Facebook Live from the Echo Park booth shows how busy they were – I kept running into people while running around trying to film!

Many booths were offering make & takes, and so that is where a lot of attendees headed when the doors opened. The chance to try a product out before they order, and create a sample to take home to their stores, is invaluable to many store owners.

Here, attendees take part in the Tim Holtz idea-ology make & take while others wait their turn in line.

idea-ology Creativation 2019

(And yes, that cap and those bare legs can only mean one thing…that’s the one and only Mario Rossi keeping an eye on the whole operation from in the aisle.)

In a different area of the hall, Lynn from Spellbinders had show attendees die cutting, stamping and coloring at the make & take she was running.

Spellbinders Creativation 2019

Over at the Hampton Art/Jillibean Soup booth, show attendees participated in a make-n-take that created a trendy embroidery hoop wall art project.

Jillibean Soup Creativation 2019

Seth Apter had his make-n-take students at Paper Artsy getting so mixed media ink and paint happy that aprons were required for everyone’s protection!

Seth Apter Creativation 2019

For those who wanted to get hands on with the latest stamps, a demo area in the Creativation Stamping Village provided a variety of make & take options throughout the weekend. The stamping village also included a large social area (behind the demo area in the photo below) to rest your tired feet between turns at the make & take table, or to peruse catalogs before handing in your order at nearby booths.

Stamping Village Creativation 2019

While there were many make & takes on the floor that were “drop in” opportunities, some educational events on the Creativation show floor were more scheduled. Some, like the classes taking place in the Plaid booth, required signing up for a seat in advance. A few lucky show attendees got to fill extra seats by lining up to replace last-minute no shows (like a certain scrapbook news blogger who completely lost track of time Saturday morning while doing a Facebook Llive and suddenly realized I’d missed my scheduled class….whoops!)

Plaid Creativation 2019

It wasn’t just exhibitors offering scheduled education on the show floor. AFCI was offering offering an organized slate of education at both the Schoolhouse and the Sweet Spot. The Sweet Spot education, as its name implies, was for food crafting while the Schoolhouse offered business education sessions.

Saturday schedule Creativation 2019

The Schoolhouse was a really convenient venue for attendees to get education right on the show floor (and the events were free). This session on Sunday by Kaylee Pope on email newsletters – an important topic for most industry businesses – was well attended by industry professionals eager to learn how to improve their newsletter usage.

Schoolhouse Creativation 2019

For some show attendees, scheduled educational events in the booths extended outside show hours as various companies hosted early morning events for buyers and/or media. In the photo below, Plaid Senior VP Debbie Henley talks to members of the Plaid blogger program about the company’s new Mod Podge Ultra product on Sunday morning.

Plaid Creativation 2019

One of the quasi-scheduled items on the show floor is always the appearances in their various booths by popular designers. Many of them have to bounce between multiple companies where they have products so you have to pay attention to the schedule to know where to catch them when.

Calligrapher Paul Antonio, a relative newcomer to the Creativation celebrity guest scene, could be seen in the Spellbinders booth promoting his product line.

Paul Antonio Spellbinders Creativation 2019

And of course, Tim Holtz attracted a crowd at Ranger as usual. This year he was demonstrating his new Distress Oxide Sprays.

Tim Holtz Creativation 2019

Knowing the schedule so you can get to a celebrity designer’s demonstration right when it starts (or even before) is very important. It’s the only way usually to get a front row seat. This is especially important if you want to film – and it seems these days, everyone does.

Increasingly, demonstrations on the show floor, especially of the most popular companies, look like the one below by Seth Apter. Designers face a wall of cameras, and within minutes of it ending a half-dozen versions of their demonstration will be online for the public to view on Facebook, YouTube, or other video services.

Seth Apter Creativation 2019

It’s not just demonstrations being filmed, either. Christine Urias and her husband Mark Giles of ScrapTime have long been known for their high quality booth tours from the show, and now the genre has become a industry standard for anyone producing video content.

ScrapTime Creativation 2019

A few companies even bring in major tech for their Creativation filming, like this crew I ran into in the Hero Arts booth.

Creativation 2019

And of course, I can’t forget to mention the original livestreamer from the show floor…Elena from Charity Wings! She was doing her usual livestream this year with a new assistant, her adorable son Devin. It seemed everyone at the show wanted to meet Elena’s “baby unicorn”. And who could blame them – he was the cutest thing at the show!

Charity Wings Creativation 2019

And why did so many people want to meet Baby Devin? It’s because crafting is a community, and through our journey in it we make so many friends of other people in the community. Creativation is a chance to come together with those friends and share our journeys, wins and losses from the last year. It’s a chance to get inspiration from each other, learn from each other, and even find new partnerships to build.

(Now if I could only get someone on the show floor to teach me how to take a better selfie…)

Cynthea Stephanie Creativation 2019

This community is why the day doesn’t end when the show doors close. There were plenty of events to attend after hours at Creativation this year – the Prime VIB blogger party, a Hero Arts event, and a social event hosted by Simon Says Stamp, to name a few – but I opted instead for quiet dinners with what I consider some of my industry mentors. There is something to be said for sitting down and talking about where you are at, where you are going, and what your challenges are with just a few trusted compatriots.

Doing this meant taking advantage of some of downtown Phoenix’s wide assortment of restaurants. I think my mom nearly disowned me when I texted her this picture of her basketball idol’s restaurant – and then told her we weren’t stopping.

Majerles Phoenix

But we were headed to another kind of burger joint, called The Counter. Here, there are so many options of ways to get your burger (including even what kind of patty and bread) that they give you a paper form to fill out checking off what you want! So yes, if you want to have grilled pineapple and bbq sauce on your burger…you can totally have it! I did, and it was delicious. And the fries were amazing. And the root beer float made the perfect dessert!

The Counter Phoenix

But if steak is more your speed, The Arrogant Butcher is the hip place to be in downtown Phoenix. This prime rib practically melted in my mouth, and the flourless chocolate cake was so rich I couldn’t even finish it!

arrogant butcher phoenix

arrogant butcher phoenix

Stay tuned for more reports on Scrapbook Update about Creativation 2019…and if you missed it, be sure to check out the Scrapbook Update Creativation 2019 Top 10 Hot Picks!

12

Always & Forever card with Stamperia

Love is in the air because Valentine’s Day is right around the corner…I couldn’t resist making a vintage style card to send some love for the holiday with some fabulous Stamperia papers!

Disclosure: Scrapbook Update is a participant in the Amazon.com affiliate program. This article contains affiliate links that pay this site a commission at no cost to the user if a purchase is made after a click. Stamperia provided the paper to me as an editorial sample.]

Always & Forever Card

This deceptively simple card design is centered around the technique that creates the butterfly. Once the butterfly is complete, the design comes together extremely quickly.

The beautiful paper designs by Stamperia add so much detail and design that if used well they make the design super simple! The dramatic patterned paper for the butterfly creates so much color and “pop” in that element, while the base paper has a faux collage that helps create depth with no effort.

This design is very flexible for a variety of occasions and holidays. Simply switch out the sentiment and you can have a birthday card, a Valentine’s Day card, anniversary card, or a card for almost any other special occasion!

Supplies Used:

Even though it is one of the last items attached to the card, I recommend starting the card by making the butterfly first.

The butterfly was made by stamping it with embossing ink on patterned paper, and then embossing it with copper embossing powder. Then it had to be cut out. I fussy cut my butterfly, but your hands will definitely thank you if you just buy the matching die for the stamp!

embossed butterfly

Once the butterfly is done, then it’s time to make a background for it!

I cut a base for the card front out of one patterned paper. Then I cut a strip for the top from another paper. Using my waterbrush, I drew a line with lots of water where I wanted to create the torn edge. Once it was soaked in, then I carefully tore along the line to create the distressed bottom edge of the top border. The torn edge was inked with Antique Linen and Brushed Corduroy ink once it was dry.

butterfly card step 1

I have always been nervous about stamping on directly onto a project in progress. But since I got my Tim Holtz stamp platform I do it all the time! I used my platform to stamp the sentiment on the card front. With the platform, I was able to stamp several times to get a clear, dark impression.

butterfly card step 2

Next the tearing and inking process was repeated for a piece of paper in the bottom left corner of the card front. After that base was in place, I layered an image over it of a woman that I cut from a sheet of paper in the paper pack. I also tore and inked the edge of the image for an aged look.

butterfly card step 3

Finally it was time for the big butterfly to be layered on! Now the design really comes together. The butterfly physically connects all of the elements in the design. It actually touches each one, except the sentiment.

But…my card still feels like it is missing some detail. It’s not finished yet!

butterfly card step 4

I love to use small embellishments like buttons for just that added little spot of embellishment on my cards and layouts. I frequently reach for the 28 Lilac Lane products created by my friend (and very talented designer) May Flaum as the perfect way to do this. [Disclosure: I’m the former social media manager at Buttons Galore, which manufactures 28 Lilac Lane.)

28 Lilac Lane Dusty Rose bottle

With a few buttons, pearls and beads added, my card feels so much more complete!  This extra step only takes a few minutes (plus some drying time for the PPA Matte adhesive that I highly recommend for using to adhere them) but it makes a big difference!

always & forever butterfly card

Now if only I could keep my husband from reading this post until Valentine’s Day, I’d have the perfect card ready to go for him!

13

What To Buy The Scrapbooker Who Has Everything

Are you making your list and checking it twice…and don’t know quite what to get that special scrapbooker in your life? Or are you a scrapbooker looking for ideas for your wish list for Santa? I’ve got just the ideas you need for perfect gifts!

[Disclaimer: Some of the links in this article are affiliate or advertiser links.]

What to Get The Scrapbooker Who Has Everything_


We R Memory Keepers “Label It” Label Maker

Great for: Project Life fans, 12×12 layout scrappers, Card Makers
Retail Price: $30-$35
Sources: AmazonScrapbook.comacherryontop.com

We R Memory Keepers Label ItLabels are a fun way to add titles, sentiments, or bits of journaling to just about anything paper crafters make. This recent tool by We R Memory Keepers is a take on an old fashioned office labeler that creates embossed labels. But with interchangeable font wheels, trendy tape colors, and a choice of a mint or pink case, it is a much more creative option than the old office standard!

(For a more budget option in this tool category, check out the Dymo Organizer Xpress Pro. The previous version of that label maker is a go-to in my tool box!)


Ken Oliver Color Burst

Great for: Mixed media fans, card makers
Retail Price: $25-$35
Sources: AmazonScrapbook.comacherryontop.com

Ken Oliver Color Burst

Watercolor is hot, hot, hot right now! No one makes watercolor more fun and more accessible for paper crafters to play with than Ken Oliver through his Color Burst line. These little bottles of powder create gorgeous watercolor effects with just a squeeze and a spritz of water!


Tim Holtz Glass Media Mat

Great for: Mixed media fans, stampers
Retail Price: $30-$35
Sources: AmazonScrapbook.comacherryontop.com

Tim Holtz Glass Media Mat

The rise of mixed media in scrapbooking means paint, ink…and more messes! The Tim Holtz Glass Media Mat has a central work area for holding a project, and a side palette area for holding materials. No matter what media you’re working in…this will stand up to it, and make clean-up easier.


Boutique Stamps

Great for: Stampers, card makers, Project Life, planner fans
Retail Price: $15-$20
Sources: Everyday Explorers, Kelly Purkey, Ink Road, Stamp Diva

The strength of the stamp industry is in the numerous small boutique companies that produce creative designs that never see mass market exposure. Often to buy these brands it is necessary to seek out the company’s own site or a small boutique retailer. If you are looking for a gift for a stamper, gifting stamps from one of these small companies can be both a unique gift and a way of supporting ongoing diversity in the industry.

Kelly Purkey Jenkins alpha

Kelly Purkey “Jenkins” alphabet stamps

Nobody does alphabet stamps like Kelly Purkey! Her beautiful, clean and detailed alphabets (like Jenkins above) are perfect for titles on scrapbook layouts, Project Life cards, and for customizing cards.

The Ink Road stamps

The Ink Road stamps

One of the things that boutique stamp companies can do that larger ones rarely attempt is to create stamps for niche themes…at The Ink Road you’ll find stamps for topics like blended families (above), Minecraft, and tv show fans.

Cat's Life Press stamps

Cat’s Life Press stamps

For fans of a quirky (and irreverent) vintage style, Cats Life Press is the perfect answer. Their little icon stamps are perfect for everything from Project Life to ATC cards! You can find their beautiful red rubber stamps both mounted and unmounted through small retailers like Stamp Diva.

Everyday Explorers stamps

Everyday Explorers stamps

If you loved Christina Herrin’s Wander kit for Project Life like I did, you’ll think you’re in heaven browsing her Everyday Explorers stamp store. Her clean and simple designs are perfect for Project Life, card making, and 12×12 layouts. As the name implies, travel is a heavy focus, but there’s plenty for other occasions (like the Thanksgiving set above) as well.

The above is just a sampling…there’s many more small stamp companies. Whatever the style, there’s someone creating beautiful stamps! Seek them out and support them!

4

Scrapbook Layout | Beautiful Life – Notre Dame de Paris

As I mentioned in my last article, I have Paris on the brain lately…and part of the reason is that I’ve been busy creating scrapbook layouts from one of my Paris trips the past couple of years! This Paris scrapbook layout of Notre Dame showcases one of my favorite photos from my 2017 trip.

Paris scrapbook layout Notre Dame Cathedral using Tim Holtz products

It’s been awhile since I created a layout that had this many elements on it (and no stamps)! I really went to town digging in my Tim Holtz stash for this one, since so much of his stuff is perfect for a historic city like Paris.

[Disclosure: Some links in this article are advertiser links or affiliate links that pay this site a commission when a purchase is made after a click. The label maker was provided to me by Dymo to use in a previous sponsored post, but has since become a go to tool for me because I just really like using it.]

Supplies Used:

There were so many beautiful paper sheets in the Tim Holtz Memoranda pad that would have worked with this 5″ x 7″ photo! It was a hard decision but I ultimately chose this paper design because its yellow tones work with the yellow sunrise that I wanted to highlight in the photo. And the yellow is the perfect contrast to all the gray tones in the photo, making the photo pop off the background.

But this pale paper had a problem with the photo. The pale sky just kind of melted into the pale paper. A few strips of dark Tim Holtz “French” Design Tape under the top of the photo fixed that. And it had the added bonus of providing a way of “grounding” the photo on the background.

Paris Notre Dame layout construction

Next I started building my main embellishment area. I used some of the 6×6 paper designs from the Memoranda pad to create two tags. The small one is die cut and the large one is hand cut because I wanted an extremely specific size. I chose the reddish pink paper for the large tag to highlight the pink in the sky. The blue-gray tag highlights the cathedral itself.

A piece of design tape and a hole reinforcer on the large tag help tie the two tags together by moving the blue-gray color across to the pink tag.

Paris Notre Dame layout construction

The title is cut from yet another color, a shade of coral or blush pink that is also in the sky.

I didn’t want to layer yet another paper design element over the tags. So I typed my journaling on the computer and then printed it on inkjet vellum that could go invisibly over the large tag. A few Tim Holtz Adornaments finished the tag area by filling in some awkward white space.

Paris Notre Dame layout construction

Underneath the tags, I got out my trusty labelmaker to make a kind of sub-heading for the page with the cathedral’s name. Right above that I used a date stamp to put the date on it. (Tip: Check the year on the stamp when you use it! It says the year of the last layout I did. Ooops!)

The layout was a bit right side heavy, so I wanted to fill in some space in the bottom left corner. I used some of the Memoranda paper and a Tim Holtz Mixed Media die to create a texture layer in that corner. Then I put a Compass Coin on top of it! This added to the travel theme, created some more visual weight in the area, and also balanced the metal color of the elements on the tags.

Paris Notre Dame layout construction

This is a lot of elements but it was easier to assemble than it sounds. Because almost all of the elements in this layout are designed by Tim Holtz, they coordinate easily!

I have several more layouts in various stages of completion from this same trip…I can’t wait to share them with you all!

Notre Dame scrapbook layout

11

Tonic Settles With My Sweet Petunia over Stamp Platform

In a joint statement issued today, Tonic Studios and My Sweet Petunia announced that they have settled their year-old litigation over whether the Tim Holtz stamp platform infringed on the patent for My Sweet Petunia’s MISTI tool.

MISTI stamping tool

Under the agreement with My Sweet Petunia, Tonic Studios will stop selling both sizes of the Tim Holtz stamp platform in the U.S., Canada, North America and South America. Sales of accessories for the platforms will also end in those markets. The Tim Holtz stamp platform will continue to be available in other areas such as Europe and Asia.

The announcement also refers to “a larger agreement that anticipates an ongoing business relationship between the two companies” and says the companies “look forward to working together”.

For those still wishing to pick up a Tim Holtz stamp platform in the United States before they disappear, you can still find them here [affiliate links]: Amazon, A Cherry On Top, Scrapbook.com, Simon Says Stamp

99

National Scrapbook Day Giveaway – Win Graphic 45 Sun Kissed Collection!

Welcome to National Scrapbook Day on Scrapbook Update! We’ve got a great giveaway to share thanks to Graphic 45 – and a fun layout to get you inspired to play with it!

[Disclosure: Some links below are links to Nally Studios advertisers or are affiliate links that pay a commission at no cost to the reader when a purchase is made after a click.]

Graphic 45 Sun Kissed large

This Graphic 45 “Sun Kissed” collection is perfect for a beach vacation – or life here in Florida. It will have you all ready to scrap sun, fun, and relaxation!

While cleaning my studio recently, I found a stash of old enlargements that I’d had made about ten years ago and never scrapped. These pictures of my mother and her long-term boyfriend who passed away a few years ago were in there. Sun Kissed seemed like the perfect match for them, with its more sophisticated take on a beach look.

 

Graphic 45 Sun Kissed layout

Supplies Needed:

This wasn’t what I intended to this layout to look like at all, but when I went looking in Cricut Design Space for a wave graphic I found these thin line waves. I fell in love with them, and my layout design changed a lot as a result of that happy accident! Adding the sequins to them gives them the look of having foam on them or of light reflecting off of their tops.

To get the light cream strips for the journaling, I wanted to have something that matched the cream shade in the other papers. Cream is very hard to match. I decided to cut a cream colored stripe out of one of the patterned papers. Problem solved – it’s a perfect match. And it has some pattern in it to give it some texture too!

So, are you ready for the giveaway? One lucky reader is going to win a Graphic 45 Sun Kissed collection pack!

How To Enter: All you have to do to have a chance to be the lucky winner is leave a comment on this entry before 11:59PM US eastern time on Wednesday night, May 9th, 2018. Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the text of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only Scrapbook Update staff can see it). We will need it to notify you if you are a winner. Winners will be drawn by random drawing from all eligible entries. One entry per person. Sorry, US delivery addresses only.

But that’s not all! We’re giving away a different Graphic 45 collection on each of our Nally Studios websites today to celebrate National Scrapbook Day! Don’t miss your chance to win them all! Visit the links below to enter the giveaways on our other websites!

Thanks for sharing your National Scrapbook Day with Scrapbook Update and Nally Studios!