Stampin’ Up!, which informed its consultant base back in March that it was launching a new direct sales brand, has spent the past few months quietly launching Apostrophe S. The new venture is being headed by Sara Douglass, a Stampin’ Up! company executive who is the daughter of founder Shelli Gardner.
Apostrophe S is a direct sales company aimed at a young demographic of Makers, and is focusing solely on selling self-contained project kits at the moment. The initial product releases includes 8 kits in a variety of craft areas including jewelry, home decor and kids crafts, with price points between $20 and $40 dollars each. For instance – the kit pictured below, called Recycled Romance, creates romantic table centerpieces out of recycled paperback books and ribbon, and sells for $25. Continue Reading →