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Tag Archives | Messe Frankfurt

Creativeworld 2016 | Creativeworld Trends and Floor Tour

Welcome to part two of my look at Creativeworld 2016, put on by Messe Frankfurt in Frankfurt, Germany! In case you missed it, you can check out part one here.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Creativeworld is based in Hall 4 of the massive Messe Frankfurt complex. Hall 4 is a three story building  with a beautiful atrium that is located directly next to the Torhaus services building where the Messe’s S-Bahn train station, press center, and many exhibitor services are located. Each of the levels of the building is designated by a decimal point – 4.0, 4.1, 4.2.

The Creativeworld show takes up all of Hall 4.1, and half of Hall 4.2 (which it shares with Paperworld), while Hall 4.0 is occupied by Paperworld.

Messe Frankfurt building 4

While technically part of Paperworld, there is also “Creative Materials” sourcing in the International Sourcing section located in Hall 10. That hall features three whole floors of international sourcing companies like this bead manufacturer, Banaras Beads Limited, who was located in Hall 10.2.

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin
Source – Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

No matter what language you speak, it’s easy to find what you are looking for with Messe Frankfurt’s simple signage. The signs for the various different shows are also color coded, for easy visual reference. Christmasworld, which is also going on at the Messe during Creativeworld, is appropriately color coded red!

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Project | Travel Album: Messe Frankfurt Style

[Disclosure: Messe Frankfurt is a Scrapbook Update sponsor.]

2016 is just around the corner, and that means another trip in late January to Frankfurt for Creativeworld. So now I’m on a mission to get my 2014 Frankfurt album completed before then so that I will still only be one album behind! It’s time to crank out some pages if I’m going to make it!

Today’s layout is sort of part two of the previous layout I did that was titled Hello Messe Frankfurt. The content is somewhat an extension of the first layout, and much of the design is as well.

Messe Frankfurt Style layout

This layout is all about the inside of Messe Frankfurt, whereas the previous one was more the outside. I kept the design very consistent from the previous one by using the Project Life “Everyday” Core Kit by Liz Tamanaha again, but this time I needed to add something. This layout had a lot of orange in the photos, because of the signage inside the Messe. To tie this in, I reached for another Core Kit, also by Liz Tamanaha. The insanely popular Midnight Core Kit has the same black and white color scheme and coordinates perfectly with the Everyday core kit – but has touches of golden yellow that work wonderfully with the signage in my photos!

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Creativeworld 2014 | A Tour of Messe Frankfurt

Last month, for the first time, I traveled to Frankfurt, Germany to attend the annual Creativeworld show (and its sister shows, Paperworld and Christmasworld).

The shows are put on and hosted by Messe Frankfurt, the massive exhibition center in Frankfurt that also plays host to events such as the Frankfurt auto show, the world’s largest auto show. Before you can begin to really absorb the show itself, it’s necessary to orient yourself to the venue. And the Messe (as it is called in brief) is absolutely massive. It’s so large I can’t even compare it in size to any convention center that I’ve ever been in here in the U.S. A better comparison would be that the Messe is the size of a small college or corporate campus – a series of almost a dozen buildings connected by aerial walkways and a network of roads.

This road runs the length of the center of the Messe “campus” and is served by a shuttle bus service that allows attendees to move between buildings without walking huge distances in the skyways.

Messe Frankfurt Exterior

Each of the buildings is numbered – inside and out – for easy navigation. And no, the Messe isn’t lazy about taking down its Christmas decorations…Creativeworld shares the Messe in late January with the annual Christmasworld show!

Messe Frankfurt Exterior

The gray weather in the shots above is pretty common this time of year but we did see the sun a bit during the show, as you can see in the shots below. But it didn’t really matter – due to the short days this time of year, I pretty much traveled to and from the Messe at sunrise/sunset every day.

Messe Frankfurt with Marriott

The Marriott in the background of this shot is one of the few hotels close to the Messe. A large portion of attendees stay elsewhere in the city and take Frankfurt’s excellent public transportation to the Messe grounds. Some of Frankfurt’s famous skyscrapers tower over the Messe. The city is known as the most modern in Germany:

Messe Frankfurt with skyscrapers

Before you even arrive at the Messe, you have decisions to make because of its massive size. There are multiple entrances to use arriving by foot or by vehicle. Arriving by train doesn’t get you out of making a decision of which entrance to use – the Messe is so huge that it has not one but two train stations within it! One train station is a part of the local S-Bahn (suburban train) network, and one is part of the U-Bahn system (more like a subway).

The U-Bahn train stops beside the Tor Haus building.

Messe Frankfurt S-Bahn

On the weekend, so many people need to come and go from the Messe that the RMV (the local train authority) runs extra trains to serve the Messe. Extra trains run from the Hauptbahnhof (central train station) in the morning, and then back to the Hauptbahnhof in the afternoon. Notices were posted in the Hauptbahnhof saying when the extra trains would be running. Even without speaking much German, they were simple to figure out.

Messe Frankfurt Train Schedule

The Tor Haus (rough translation: gate house), where the S-Bahn train station stops, is in roughly the center of the rectangular spread of buildings on the Messe Frankfurt grounds. This wedge-shaped building houses some administrative offices, services for attendees, and the media center, among other things.

The train station makes the Tor Haus a very popular entrance. Attendees enter after taking escalators or stairs up from the train station. First thing in the morning, attendees stream through the gates here as trains empty on the platform below. Having the chaos of the crush of people at the gates that have just emptied off of a train be your first impression of the Messe can be very intimidating!

Tor Haus Entry - Messe Frankfurt

One of the services in the Tor Haus is the media center. Like everything else at Messe Frankfurt, it’s huge – there’s a bright open space with a restaurant/bar, work space, lockers and a coat check, computer terminals, and private interview rooms. There’s also staff on duty to assist media with information and other needs. The media center is both functional and a haven from the chaotic rush of life in the rest of the Messe.

Messe Frankfurt Media Center

The Tor Haus also houses services for exhibitors. The Messe’s technical services department is there, with a variety of technical assistance products and services available. There’s also one of several convenience stores that are spread across the Messe that sell a wide variety of supplies for exhibitors. A variety of office supplies, paper good and all-around useful items like duct tape are available for purchase.

Messe Frankfurt Store
Messe Frankfurt Store

Leaving the Tor Haus to head to the exhibition halls means heading into the seemingly endless maze of skyways that connect the various buildings. It’s more like being in an airport than a convention center – there’s moving sidewalks and tons of escalators.

Messe Frankfurt Skyways
Messe Frankfurt escalators

So how do you know where to go in all of these skyways that all look alike? Just like in the airport – you have to read the signs! Once you understand the numbering system for the buildings, it’s fairly simple to follow the signs to get around and the signs are bilingual (German and English) so they are easy to understand. (And really, even if you don’t “speak” German, it’s pretty easy to figure out a lot of the German words, like that “Halle” is “hall”.)

Messe Frankfurt Tor Haus
Messe Frankfurt signs
Messe Frankfurt signage

Once inside the halls, every aisle is beautifully labeled so that you know exactly where you are at all times. This sign tells me that I’m in Hall 4, Floor 1, Aisle B:

Messe Frankfurt Aisle Signage

Another thing to notice in the photo above – the ceilings are relatively low compared to the cathedral-like ceilings in most American convention centers. The low ceilings mean that there aren’t huge overhead signs that attendees can see from almost everywhere on the show floor, and use to navigate. It’s easy to get disoriented on a floor – and even lose track of what floor you are on – hence the need for the excellent signage.

Be sure to come back tomorrow when I’ll share more about what Creativeworld is and the culture of the show – which is drastically different than the CHA shows!


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