[Disclosure: Messe Frankfurt is a sponsor of this website.]
Increases. Etsy announced yesterday (Thursday) that it is increasing seller fees significantly on July 16th. Transaction fees for sales will be increasing to 5% from the current 3.5% fee. The transaction fees will also now be charged on shipping as well as the listing’s sale price.
In addition to the increased fees, Etsy will be launching subscription services for sellers. The first product launching will be Etsy Plus, for an “introductory price” of $10 per month. (No word on what the price will be after the introductory price runs out.) Etsy Plus will include 15 free monthly listing credits, a $5 monthly credit for promoted listings, some new special features for shop owners, and discounts on items like custom web addresses and packaging. Etsy Premium will launch in 2019, and is targeted for Etsy shop owners who have employees.
Etsy’s Chief Financial Officer Rachel Glaser described the increased fees in the announcement as a method for Etsy to invest in more marketing of its sellers. “Our revised fee structure will allow us to make more meaningful investments on behalf of our sellers while remaining what we believe is the best value for entrepreneurs looking to start, manage, and grow a creative business. We plan to increase our 2017 direct marketing spend by at least 40% in 2018, revamp our Etsy community platforms, and execute against an exciting product roadmap. We believe all of this will help drive near-term growth and increase buyer lifetime value.”
In the same announcement that unveiled the increased fees, Etsy also announced new market guidance for earnings for the 2018 fiscal year. GMS growth is now predicted at 16%-19%, up from 16%-18%. The company is now predicting revenue growth of 32%-34%, up from 22%-24%. The previous guidance was issued at their earnings call last month. There was no change to the forecasted adjusted EBITDA margin of 21%-23%.
The changes went over well with investors. Etsy shares rose 35% in the first few hours of trading yesterday to a record high of $44.78. The stock closed for the day up over 25% at $41.65.
Endings. Studio Calico has announced that the June kits are the last ones for the company’s Scrapbook and Planner kits. The Scrapbook kit is the original kit that launched Studio Calico 11 years ago. Subscribers to the discontinued kits can transfer their subscriptions to the company’s Documenter (pocket scrapboook), or Stamp kit, or to the new Traveler’s Notebook kit launching in July.
Studio Calico’s announcement on their blog explained the reason for the changes: “There has been a drastic change in the memory keeping industry over the last 11 years, and we are continually thankful for all our loyal customers, their feedback, and the ever-evolving community of paper lovers.”
Shows. Messe Frankfurt announced last week that 300 manufacturers are signed up to take part in the Creativeworld 2019 trade fair. The event will take place at the Messe Frankfurt exhibition grounds in Frankfurt am Main, Germany from the 26th to the 29th of January, 2019. Companies committed to returning to Creativeworld for 2019 include C. Kreul, Clairefontaine, Creativ Company, Efco Kreativ, Folia, Marabu, Rayher Hobby, Rico Design and Staedtler.
“We are very pleased with the number of registrations received and are keenly looking forward to Creativeworld 2019. Our planning for the hall layout and the multi-faceted programme of events are also well advanced”, says Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH.Continue Reading →