Tag Archives | Margie Romney-Aslett

American Crafts Acquires Bazzill Basics

American Crafts announced today that they have purchased Bazzill Basics.

Bazzill logoThe name of Arizona-based Bazzill has been practically synonymous with cardstock in the scrapbook industry for well over a decade. The company’s canvas textured cardstock sparked a craze in the late 1990’s for textured cardstock that literally changed the face of scrapbooking. It’s only been with the rise of stamping, which isn’t compatible with textured paper, in the past few years that smooth cardstock has made a serious return. The company has met the trend for smooth cardstock with a popular line called “Smoothies“, available in a limited selection of colors. Continue Reading →


Noteworthy | 6.2.2012

It’s been a relatively quiet week in the scrapbook world this week…it seems many people decided to turn the Memorial Day weekend into Memorial Day week. But there’s still some news of note to share!

[Apologies for the fact that this week’s Noteworthy is delayed and abbreviated. Apparently, flu viruses can decimate people AND editorial calendars.]

It’s hard to believe, but CHA Summer 2012 is only about 6 weeks away! My Little Shoebox gets the unofficial prize for the first sneak peek of the 2012 Chicago show, with a small peek of the “Secret Garden” collection:

Continue Reading →


Margie Romney-Aslett joining Bazzill

Margie Romney-Aslett has announced that she is joining Bazzill as its new Art Director.

Romney-Aslett departed Authentique Paper only a week before its launch at CHA Summer 2011 under murky circumstances. In April, Romney-Aslett had announced that she was leaving her signature line at Advantus, The Girls Paperie, to join the new start-up.

Bazzill is a natural landing spot for Romney-Aslett. She started her scrapbook career working at Scrapbooks Etc, the Mesa, Arizona retail store owned by Doug and Marti Jones, who also own Bazzill. Since that time she has maintained a close relationship with the Jones’ both personally and professionally.

So what does Bazzill, known for their industry-dominating textured cardstock, need with an Art Director known for designing vintage patterned papers? Her new role at Bazzill is described by the company as “designing, managing artists and helping Bazzill as it continues building its product lines.” Facing stiff competition in the cardstock market the past several years from Core’dinations and American Crafts, Bazzill began expanding their line of offerings beyond basic cardstock into embellishments. At CHA Winter 2011, they took that expansion a step further and introduced lines of patterned papers and coordinating embellishments. Romney-Aslett’s talents will almost certainly be used (among other things) to breathe life into these lines that to date have not made much of a splash in the marketplace.

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Events | CKU, Creative Escape and Spark Updates

The new frugal consumer is, not unexpectedly, making leisure travel a harder sell in the past couple of years, and the experiences of recent industry event organizers seem to be reflecting that.

Creating Keepsakes ended their CKU (Creating Keepsakes University) events in 2009, amid declining interest. Donna Downey recently downsized Inspire from an annual large scale conference event, and moved it into her new studio as a small group event that takes place more frequently.

Now, however, CKU is back – for at least one more go-around. A CKU Reunion event to celebrate the event’s 10th anniversary is scheduled for Oct. 27th-29th, 2011 in San Diego, CA. The three day event will cost $295 in tuition. Album tracks will be taught by Teresa Collins, Darcy Debord (Technique Tuesday), Megan Hoeppner (Creating Keepsakes), Michelle Hill (Polka Dot Whimsy) and Jodi Sanford (Fancy Pants). Core classes, taken by all attendees, will be taught by Stacy Julian, Christy Tomlinson, and Jen Cushman & Kristen Robinson.

CKU Reunion will take place at the Hyatt Regency La Jolla at Aventine in San Diego. A special group rate has been set of $129/night rate for double occupancy rooms during the event. Parking is $20/night (self park) or $25/night for valet.

While one event is coming back (however temporarily), another is ending. Creative Escape, the event which bills itself as “the ultimate scrapbook indulgence,” has announced it will not be returning after its Aug. 25th-27th event in Chandler, AZ.

Registration for the three day event costs $749, and includes six meals. Creative Escape is put on by Bazzill, and 2011 featured instructors include Ali Edwards, Heidi Swapp, and Janet Hopkins. It takes place at the Sheraton Wild Horse Pass Resort and Spa. Rooms are available at a special rate of $119/night.

Creative Escape has appeared to be having trouble meeting its quota of room bookings at the host hotel for the event. As recently as August 3rd, a posting on the blog of Margie Romney-Aslett (a long-time supporter of the event due to her relationship with Bazzill) was offering half-price tuition to 15 people who agreed to book a minimum of two nights at the host hotel. This followed two other giveaway and discount offerings on Bazzill’s Facebook account and another blog that also carried conditions regarding hotel booking.

Will the new CKU event do better attracting scrapbookers than Creative Escape has apparently been able to do this year? Its price point – around half the price of Creative Escape – will likely help. But it faces stiff competition for Utah-area participants (or anyone else within driving distance of Lindon) from Spark.

Spark No. 3, which takes place in Lindon, UT a week earlier from Oct. 21st-22nd. Spark registration costs $350, and featured instructors include Amy Tan, Christy Tomlinson, Donna Downey and Emily Falconbridge. Spark was originally formed,  and the first two were run, by Margie Romney-Aslett, Liz Kartchner (Dear Lizzie), and Rhonna Farrer. This year, however, Spark No. 3, is being run by Romney-Aslett with three new partners: Christy Tomlinson, and April Meeker. (Alissa Holland was also a part of that team but was forced to bow out of the event recently by what was described as “health issues going on in her family.”  Her scheduled teaching slots are being filled by Cathe Holden.)

In a sign that Spark, like its competitors, may also be encountering difficulties with attendee budgets, the event announced on August 3rd that they are offering a payment plan (3 monthly payments of $120 each) as a way for participants to pay their registration fee.


Margie Romney-Aslett Out At Authentique Paper

Authentique Paper, which will make its official debut at CHA Summer 2011 in Chicago next week, has announced the departure of headline designer Margie Romney-Aslett.

The formation of Authentique had only been publicly announced in mid-June. The company’s first four product lines are already shipping to stores ahead of the CHA Summer 2011 show, and are moving well and generating a lot of positive buzz for the company. Authentique is widely expected to be one of the hits of the CHA Summer show in Chicago.

Before joining Authentique, Romney-Aslett previously had launched a signature line with Advantus, called The Girls Paperie, in January 2010. That line’s three CHA showings were quite successful, culminating at CHA Winter 2011. In April of this year, however, Advantus announced that it was releasing Romney-Aslett from her contract with them at her request. A few days following her release from Advantus, the paperwork that formed Authentique Paper was filed with the State of Utah.

Despite the success of the company’s initial release, apparently all was not well behind the scenes. Authentique Paper co-owner Samantha Wheatley had this to say to Scrapbook Update on behalf of herself and co-owner Bret Cornell:

As sole owners of Authentique Paper, LLC, we cite creative differences and poor working relations as the basis for our termination of Margie Aslett as an independent contractor, and feel this decision was in the best long-term interest of our company. We report no other changes in personnel. We reaffirm that we will: Remain fully dedicated to growing our business, provide quality service to retailers who carry our brand, and continue our commitment to the customers who enjoy our products. We wish Margie nothing but the best as a teacher in the industry.

In an emotional blog post today, Romney-Aslett confirmed her departure from Authentique:

i will no longer be part of the Authentique team. it just wasn’t the right fit for me. i am proud of the job i did there. the product I concepted and help create is beautiful. the graphic designers i was fortunate enough to work with were amazing. i am looking forward to  the future and the projects i am working on right now. i love what i do. and will continue to do it.

So, what does it mean to Authentique Paper to lose its “face” that was familiar to consumers? Authentique Paper’s Samantha Wheatley described to Scrapbook Update in a statement the founders’ vision for the company:

The strength of Authentique Paper is not found in one person or idea. The brand itself was created with the input and ideas of many creative forces and in order for Authentique Paper to be truly “authentic,” they are committed to maintaining standards of excellence and running a business with team members who are willing to combine their individual strengths to make Authentique Paper an unstoppable brand.

Four of Authentique Paper’s collections — Blissful, Uncommon, Splendid, and Journey — are already in stores. A Halloween collection called “Glowing” and a Christmas collection called “Wonder” will also debut at CHA Summer 2011. An additional product release is scheduled for early fall 2011.

Even without a role at Authentique Paper, Romney-Aslett will still be a presence in the industry for her many fans. She continues to run The Girl’s Loft kit club with her daughters Megan and Brooke. Romney-Aslett also remains a partner in the Spark creative retreat that will take place in October that she co-founded. Also, Romney-Aslett tells Scrapbook Update that paper designs from The Girls Paperie lines may be appearing in other forms in the near future through licensing agreements, and that she may be teaching some classes via her blog.

[Editor’s Note – Personal attacks are absolutely NOT tolerated on Scrapbook Update and are a violation of our comment policy. Violators will have their comments removed from the site and their IP address will be banned from commenting on the site in the future as well.]

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Margie Romney-Aslett Launches Authentique Paper

Margie Romney-Aslett has announced the launch of her new paper brand, Authentique Paper, that will debut at CHA Summer 2011 in Chicago next month.

Romney-Aslett previously had launched a signature line with Advantus, called The Girls Paperie, in January 2010, and that line’s three CHA showings were quite successful. In April of this year, however, Advantus announced that it was releasing Romney-Aslett from her contract with them at her request. A few days following her release from Advantus, the paperwork that formed Authentique Paper was filed. Besides Romney-Aslett, Authentique Paper is made up of owners Bret Cornell and Samantha Wheatley-Cornell, along with a team of David Ross, Nate Yearsley and Tara DeHart Shirley.

Prior to having a signature line at Advantus, Romney-Aslett was a designer and educator at Making Memories. In addition to her product design work, Romney-Aslett also co-owns The Girls Loft kit club with her daughters, Megan and Brooke.

Romney-Aslett described her role at Authentique to Scrapbook Update as “Style and Media.” She went on to say that:

I am designing with a great team of Graphic Designers along with the owner Sam Wheatley. I will be doing social media, some marketing and educating as well. I am excited about my role at Authentique Paper. [I am] looking forward to creating beautiful paper products and getting back to the basics of papercrafting, paper!

Scrapbook Update’s own May Flaum is a member of Authentique Paper’s inaugural design team:

When Authentique arrived on my doorstep I was floored. The first thing I noticed about this release is the obvious quality of the papers. They are all printed here in the USA, and the thick stock and beautiful patterns are lovely.

It is fun to work with – I’ve already worked up a number of projects and have many more ideas in my head for what I’ll do next. Being on this team is going to be a lot of fun! I really like that the focus is on papers and journaling products (alphabet and word stickers, etc) and that they’re making everything here in the USA too.

The colors, design elements, and Margie’s signature style are all in play here, and combine to make a new line of products that I’m both very excited about – and anxious to see what will come next. I want more Authentique.

From the previews below, it’s clear that Authentique Paper will carry Romney-Aslett’s signature vintage style. Three lines called Uncommon, Blissful, and Journey, have been shown, with the promise of a fourth debut coming soon, and more reveals to come at CHA Summer 2011. Some of the visible elements in the already-peeked lines that are very on trend include the rulers, toile, color palette, and the tiny block style alphabet stickers.

According to the company’s Facebook page, Authentique Paper is already shipping and hitting the shelves in some scrapbook stores, including Archiver’s locations and some local scrapbook stores.

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