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Tag Archives | Etsy

Update | Etsy, Creativeworld, Stampin’ Up!, Michaels, & More!

[Disclosure: Messe Frankfurt is a sponsor of this website.]

Increases. Etsy announced yesterday (Thursday) that it is increasing seller fees significantly on July 16th. Transaction fees for sales will be increasing to 5% from the current 3.5% fee. The transaction fees will also now be charged on shipping as well as the listing’s sale price.

In addition to the increased fees, Etsy will be launching subscription services for sellers. The first product launching will be Etsy Plus, for an “introductory price” of $10 per month. (No word on what the price will be after the introductory price runs out.) Etsy Plus will include 15 free monthly listing credits, a $5 monthly credit for promoted listings, some new special features for shop owners, and discounts on items like custom web addresses and packaging. Etsy Premium will launch in 2019, and is targeted for Etsy shop owners who have employees.

Etsy’s Chief Financial Officer Rachel Glaser described the increased fees in the announcement as a method for Etsy to invest in more marketing of its sellers.  “Our revised fee structure will allow us to make more meaningful investments on behalf of our sellers while remaining what we believe is the best value for entrepreneurs looking to start, manage, and grow a creative business. We plan to increase our 2017 direct marketing spend by at least 40% in 2018, revamp our Etsy community platforms, and execute against an exciting product roadmap. We believe all of this will help drive near-term growth and increase buyer lifetime value.”

In the same announcement that unveiled the increased fees, Etsy also announced new market guidance for earnings for the 2018 fiscal year. GMS growth is now predicted at 16%-19%, up from 16%-18%. The company is now predicting revenue growth of 32%-34%, up from 22%-24%. The previous guidance was issued at their earnings call last month. There was no change to the forecasted adjusted EBITDA margin of 21%-23%.

The changes went over well with investors. Etsy shares rose 35% in the first few hours of trading yesterday to a record high of $44.78. The stock closed for the day up over 25% at $41.65.

Endings. Studio Calico has announced that the June kits are the last ones for the company’s Scrapbook and Planner kits. The Scrapbook kit is the original kit that launched Studio Calico 11 years ago. Subscribers to the discontinued kits can transfer their subscriptions to the company’s Documenter (pocket scrapboook), or Stamp kit, or to the new Traveler’s Notebook kit launching in July.

Studio Calico’s announcement on their blog explained the reason for the changes: “There has been a drastic change in the memory keeping industry over the last 11 years, and we are continually thankful for all our loyal customers, their feedback, and the ever-evolving community of paper lovers.”

Creativeworld 2018

Shows. Messe Frankfurt announced last week that 300 manufacturers are signed up to take part in the Creativeworld 2019 trade fair. The event will take place at the Messe Frankfurt exhibition grounds in Frankfurt am Main, Germany from the 26th to the 29th of January, 2019. Companies committed to returning to Creativeworld for 2019 include C. Kreul, Clairefontaine, Creativ Company, Efco Kreativ, Folia, Marabu, Rayher Hobby, Rico Design and Staedtler.

“We are very pleased with the number of registrations received and are keenly looking forward to Creativeworld 2019. Our planning for the hall layout and the multi-faceted programme of events are also well advanced”, says Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH. Continue Reading →

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Update | Creativation 2018, Art Gone Wild, YouTube, Jobs & More!

Sneak Peeks. Don’t miss out on all the recent updates to our Creativation 2018 Sneak Peeks Page!

Travel. Mother Nature has not been kind to attendees trying to get to Phoenix this week for the Creativation show. Cold and snow throughout the southern part of the United States has resulted in scores of canceled and delayed flights at airports such as Atlanta, Houston, Charlotte, and other smaller ones throughout the region.

Atlanta Hartsfield airport

Atlanta Hartsfield airport during friendlier travel days in January 2017.

Compounding the problem for Creativation travelers, the Phoenix airport is undergoing six weeks of runway construction that has closed one of its three runways. This has hampered the airport’s ability to handle traffic, and is causing long ground delays for flights taking off bound for that airport even in airports unaffected by weather. (And as if that wasn’t bad enough, on Tuesday morning a small plane tipped over on one of the remaining runways, leaving the airport with only one usable runway for a time.) Continue Reading →

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Update | Facebook, Instax, My Sweet Petunia, Jobs, and More!

Sneak Peeks. Creativation and Creativeworld will be here before we know it. Are you ready for some sneak peeks? Our 2018 Creativation Sneak Peeks page is now live!

AFCI 2018 Sneak Peeks Art

Retail. Working at Hobby Lobby lately seems to come with more than its fair share of the weird and wacky. First there was the horse that tried to go shopping in South Carolina. (Seriously. There’s video.) Then there was the North Dakota shoplifter who got caught because he got his cart stuck in the snow – and left his wallet behind when he fled. Unfortunately, it was no laughing matter when a North Little Rock employee of Hobby Lobby was assaulted yesterday by a fleeing shoplifter.

Closings. Two Chicks Designs, a popular source of scrapbooking and sewing themed t-shirts, is closing down this week after 15 years in business. The company retailed via their website and often exhibited at conventions as well.

Social Media. Facebook is cracking down on what it calls “engagement baiting” in an attempt to make newsfeeds less spammy. I strongly suggest familiarizing yourself with the new rules, as some of the tactics for improving reach that were formerly considered best practices will now get you designated as a spammer and removed from newsfeed distribution.

Facebook Engagement Baiting

[Disclosure: The following item contains an affiliate link that pays this site a commission at no cost to the reader if a purchase is made after a click.]

Subscriptions. Like everything else on the internet it seems, Craftsy has gone to a subscription model for access to its online classes. A new “Craftsy Unlimited” subscription costs $14.99 per month (or $120/year) in the U.S. Continue Reading →

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Update

JOANN store exteriorMakeover. One of the country’s largest (and at nearly 75 years old, one of its oldest) craft chains is undergoing a rebranding. The company long known as Jo-Ann Stores recently began calling itself “JOANN” in company announcements and has a newly redesigned logo and a fresh new shade of green as its signature color.

In addition to the new cosmetic look, the new JOANN is also engaging in a branding campaign, promoting the hashtag #handmadewithjoann and launching a series of videos about creating and creators.

In addition, JOANN has created a new mobile app that is much more community focused, allowing users to share their own creative projects.

“As shoppers’ behaviors and preferences evolve, we need to adapt the way we connect with them,” said Chris DiTullio, senior vice president, marketing and omni-channel at JOANN. “We’re committed to the longtime loyalists coming in to our stores, as well as the next generation of creators who want to shop, learn and share wherever they are. This app is so exciting because it offers something no other craft retailer does – the ability for customers to confidently share their finished projects with us, and with friends, family and one another as well.”

Partnership. Etsy has announced that it is launching a partnership with Printful that will provide print-on-demand integration to Etsy sellers. This will allow graphic artists to sell on Etsy and have Printful handle the logistics of printing and shipping items like t-shirts, mugs, hats, totes, wall prints, and other items.

“We applaud Etsy on adopting more professional services for their sellers,” says Printful CEO, Davis Siksnans. “Sellers can continue devoting time to their craft while leaving logistics to third-parties like Printful.”

Support. Taylor Swift got support from an unexpected source during the recent trial in Denver over her successful civil suit alleging she was groped by a radio DJ during a fan meet & greet. The offices of Craftsy are right across the street from the Denver courthouse where the trial took place. The Craftsy staff showed their support for Swift during the trial with a series of Post-It note messages on the windows that were clearly visible from the street below. Swift’s unofficial girl squad at Craftsy did not go unnoticed – they received a delivery of flowers and a note of appreciation from the singer on Tuesday after the trial’s conclusion.

Delinquent. The Tennessean reports that on the evening of August 8th, firefighters had to climb to the roof of the Dickson, Tennessee Hobby Lobby store to remove a 15 year old trespasser trying to use the store’s roof as an impromptu skateboard ramp.

Calls. Tombow USA has a call open until September 11th to find members for their 2018 design team.

Jobs. The following craft industry jobs are currently listed as available:

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Update | Etsy Earnings, Closure, Hancock Fabrics, and more!

Welcome to the weekly Update column from Scrapbook Update for August 3rd, 2017!

[Disclosure: I have professional relationships with Cricut and Scrapbook.com who are mentioned in this article but this content is not sponsored.]

Closures. Illinois-based craft product distributor Product Performers closed its doors unexpectedly on June 30th. The closure of Product Performers leaves three remaining major distributors serving the paper crafts industry in the U.S.: Michaels-owned Darice, Notions Marketing, and Petersen-Arne.

Earnings. Etsy reported its 2nd Quarter 2017 earnings after market close today, posting a 19.1% year-over-year increase in gross revenue. The company also posted a 10.9% year-over-year growth in active sellers, and 17.2% year-over-year growth in active buyers. Mobile continues to grow in importance for Etsy, with approximately 65% of visits to the site occurring on mobile. Just over half of the platform’s gross merchandise sales (GMS) now occur on mobile.

Etsy has cut nearly a quarter of it’s workforce since January 1st, and says that this and other operational streamlining to reduce costs should reduce costs by $20 million in 2017 and by $35 million on an annualized basis.

Based on 2nd Quarter 2017 numbers, Etsy released new earnings expectations for Fiscal Year 2017. The company’s new forecast is for Gross Merchandise Sales to be up 12-14% year-over-year, and for revenue to grow 18-20% year-over-year.

Events. AFCI and SPC have announced the date and location for the 2018 Mixed Media Event. The show will take place at the South Towne Exposition Center in Sandy, Utah (south of Salt Lake City). An education day is scheduled for July 16th, 2018, and the show floor will be open July 17th-18th, 2018. For more information, visit the AFCI website.

Endings. The Paperclipping.com online video service run by Noell & Izzy Hyman will be closing down at the end of September. Members are being given one last chance to renew their membership on a month-by-month basis this month and then the Hymans plan to shut its doors after next month. The closure of Paperclipping has been planned by the Hymans for nearly a year, as Noell is moving on to a career as a yoga instructor in several studios near their Arizona home.

Crimes. Israeli police have arrested five antiquities dealers in connection with the illegal sale of artifacts that were seized from Hobby Lobby by the U.S. government over allegations of smuggling.Cricut Maker

Partnerships. Cricut is partnering with Simplicity as part of the launch of its new machine, the Cricut Maker, that was announced on August 1st. Simplicity is making hundreds of its digital patterns available in Cricut Design Space to cut on the Cricut Maker machine, which features a special rotary blade specifically for cutting fabric. Previous generations of the Cricut machine could cut fabric, but only when stabilized with an iron-on backer, which isn’t necessary on the new machine.

The launch of the Cricut Maker machine reflects a broader trend among companies that were once marketing solely to the paper crafts market to try to serve a broader audience – and the sewing market, via fabric and quilting, has been a popular target of many companies making the shift.

Endings II. The liquidation of Hancock Fabrics, which began well over a year ago, is still underway, with the liquidation plan finally being approved by the bankruptcy court on June 20th. Liquidation of many of the company’s key assets had already taken place, despite the lack of a court approved plan. In Summer 2016, Michaels Stores purchased the brand assets of Hancock – its trademarks, brands, and customer database – for $1.3 million. The Hancock-owned trademarks bundled in the deal included the brands Sew Perfect, Absolutely Cotton, and Creative Sewing Solutions (among others). Michaels did notify Hancocks customers that it planned on using the customer database to give them the option to opt out. Whether the company will use the sewing-related trademarks is another question. Sometimes purchases of assets like this are made not for intended use but as a sort of game of corporate “keep away” to prevent the assets from being used by competitors.

Social. If you are an Etsy storeowner looking to improve your social media reach, Forbes has a must-read article analyzing how some Etsy artisans have dramatically improved their sales using Facebook Live.

Change. A lot is written about the local retail businesses that die as a result of ecommerce, but we don’t hear as much about the businesses that are built from the rise of ecommerce – and the jobs they create. To learn more about one company that credits its booming growth to the rise of ecommerce, including clients that do business in the crafts industry such as Amazon, and Hobby Lobby – visit mlive.

Milestones. Congratulations to stamp company Neat & Tangled on reaching its five year birthday yesterday!

Products. Simon Says Stamp has released a new collection of stamps and dies by designer Cathy Zielske. In Zielske’s signature cheeky style, with sentiments like “Hello my hide-a-body friend”, these aren’t your grandma’s everyday stamps. (Unless, of course, you have a really cool grandma.)

Social II. In case you weren’t already convinced that Pinterest was a search engine, the social media platform drove the point home this week by updating its mobile app to reduce the number of clicks required to do a search. The search box is now visible on the app’s main home feed page, instead of buried in the explore tab as it previously was. They’ve also placed the button to access Lens, the feature that uses your device’s camera to take a picture and search for similar items on Pinterest, on the home feed page next to the search box for easier access.

Pinterest said in the announcement that monthly mobile searches are up 40% over last year and that 85% of all Pinterest searches now take place on mobile.

History. For a great read about the history of stamping and the rubber stamp dating all the way back to Old Testament times, check out Scrapbook.com’s article “The History of Stamping“.

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Update | Kickstarter, Stacy Julian, Merger, Crimes, Jobs & More

Recall. American Crafts is recalling two of the Jane Davenport acrylic paint kits that were sold in Michaels Stores in the U.S. and Canada before June 16th, 2017. Some Jane Davenport Portrait Paints Kit and the Jane Davenport Matte Acrylic Paint Kit may contain some defective paint containers that split and leak during use. Click here for full info on the recall, and contact acinfo@americancrafts.com for information on how to get a refund for your paints if you own the affected kits.

Start-up. Designer Lesley Oman is about to conclude a successful Kickstarter campaign to launch her own stamp company, called Heffy Doodle. Her campaign has raised over $15,000 so far to fund the launch of the new company.

New. Stacy Julian, founding editor of Simple Scrapbooks magazine, has a new product line coming in 2018. The product line, called Story by Stacy, was announced on June 30th at the annual Close To My Heart convention and will be a Close To My Heart exclusive. Julian was associated with a previous product line called Photo Freedom with Echo Park Paper, but it is fitting that she should get a product line with Close To My Heart – she started her scrapbooking career as a consultant with the company in 1993. Follow the Story by Stacy instagram account to keep up to date on the upcoming new line.

Story by Stacy logo

Mergers. Liberty Interactive, the parent company of tv shopping channel QVC, announced on July 6th that it is acquiring QVC the remaining 62% part of competitor HSN that it did not already own. Liberty also owns online retailer zulily, Evite, and interests in several other companies. The deal is expected to close in the fourth quarter of 2017, after which HSN will remain operating in its St. Petersburg, Florida headquarters under the direction of Mike George, CEO of QVC. The move will combine the two eCommerce channels, both of which have strong presences in the craft segment, into the internet’s 3rd largest retailer.

Hoaxes. Like a celebrity death hoax that won’t go away, the viral Facebook post that claims “Hobby Lobby is closing all of its stores” is making the rounds again. No, it’s not true this time either. This go-round was probably triggered by the recent stories about Hobby Lobby facing government penalties over the illegal importation of ancient antiquities.

Crimes. A 46 year old man was arrested in the Hobby Lobby in McAllen, Texas in the evening of July 13th, accused of using his cell phone to take photos up the skirt of a female shopper in the store. The man was charged with making invasive visual recordings, a felony, and released after posting $10,000 bond.

Crimes II. The Joann Fabric & Crafts store in Thousand Oaks, CA reported to police on July 8th that the store had been the target of petty theft and embezzlement for a six month period beginning in January.

Earnings. Etsy will announce its second quarter 2017 financial results after market close on Thursday, August 3rd. These numbers will be being keenly watched by investors, as Etsy has had several rounds of layoffs recently and also launched its new Etsy Studio website for selling craft supplies.

Location. Michaels Stores is increasing its presence in New York City, with plans to build a second Brooklyn store in a new building going up at 1633 E. 16th Street. Michaels has signed a lease for 20,000 square feet on the ground floor of the building, expected to be completed in 2020.

Sneaks. The AFCI trade show in Salt Lake City is over, but the sneak peeks aren’t. Today we did a major new update to the Summer Sneak Peeks page on Scrapbook Update…check it out for all of the latest!

Jobs. The following industry jobs are currently listed as available:

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