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Tag Archives | Creativeworld 2018

Creativeworld 2018 Trend Show Tour, Part 3: The Gardener

Welcome to the third and final installment of my series on the Creativeworld 2018 Trend Show! Today, we’ll be looking together at the trend identified by the Messe Frankfurt trend consultants as “the gardener”.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

Each year, Creativeworld divides their Trend Show display into three themes. We’ve already looked at this year’s other themes – the purist and the colourist. The third style, the gardener, shares some things in common with the first two – and yet could not be more different.

Creativeworld Trend Show Gardener

Credit: Messe Frankfurt Exhibition GmbH

This trend theme is exactly what its name sounds like – natural, organic, and raw. Displays on raw wood showed off lush green designs of leaves, natural icons like bugs and butterflies, and projects using natural materials in earth tones. Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 2: The Colourist

Welcome back for part two of the Scrapbook Update series on the Trend Show at Creativeworld this year! In part two today, we’ll focus on what the Messe Frankfurt trend consultants call “the colourist”.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

The Creativeworld trend show is divided each year into three themes that highlight a different trend happening in creative industries. For 2018, the themes selected by the Messe’s trend consultants were “the purist”, “the colourist”, and “the gardener”.

Yesterday, we looked together at “the purist” – a subtle, restful and modest style. Today’s style, “the colourist”, is absolutely none of those things.

Credit: Messe Frankfurt Exhibition GmbH

The “colourist” trend is full of bright, vital color, applied with exuberance. No matter the underlying surface, this design style is all about the color. Pattern is driven by color – often lots of it, contrasting and even clashing in a riotous mix. Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 1: The Purist

Without a doubt, one of the more interesting things that I look forward to seeing each year at the Creativeworld show in Frankfurt is the Trend Show display. (Or, as it is called in the Messe’s native German – “trend schau”.)

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

The Creativeworld trend show is divided each year into three themes that highlight a different trend happening in creative industries. For 2018, the themes selected by the Messe’s trend consultants were “the purist”, “the colourist”, and “the gardener”.

Credit: Messe Frankfurt Exhibition GmbH

This article focuses on the first of the trend show’s featured concepts, the purist. The trend named “the purist” by the Messe is perhaps best translated into English as “minimalism” – simple, clean, and subtle. That’s not to say the purist style is without detail. But what details are present are fine and modest. This is not a style of large exuberant floral patterns, or in-your-face bling. It’s restful, and elegant. Continue Reading →

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A First Look at Creativeworld 2018

This year, for the 5th time, I traveled to Europe at the end of January to attend the Creativeworld trade fair in Frankfurt, Germany. The show was only a couple of years old when I first began to attend. It has been an interesting experience watching the show grow and mature over the years I’ve been attending.

[Disclosure: Messe Frankfurt is a sponsor of Scrapbook Update.]

Messe Frankfurt, a joint venture of the City of Frankfurt and the State of Hesse,  owns the massive exhibition ground where Creativeworld is held and organizes the trade fairs held there. Many Americans know “the Messe” (as it is known around Frankfurt) for its hosting of the famous Frankfurt Auto Show and its Book Fair. Messe Frankfurt logo selfie

Above you can see a few of my necessities of life for visiting Creativeworld. Of course, you need to bundle up to visit northern Europe in winter (especially if you’re a Florida girl like me). But thanks to the Messe’s wonderful coat checks you won’t have to lug that coat around all day. Then there’s the messenger bag for comfortably carrying my things all over the huge Messe (but that opens easily for the security check at the entrance). And last but not least…the scarf that is a part of my wardrobe every day in Europe, whether doing business or sightseeing. Continue Reading →

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