Top

Tag Archives | Creativation 2019

Hit the Floor for Creativation 2019 Show Education!

Juggling schedules to fit in everything you need to do is one of the hardest things about attending a trade show! But help for crunched schedules that want to find some education time at the show has arrived, in the form of the Creativation Schoolhouse and Stage! 

[Disclaimer: This is a sponsored post on behalf of AFCI and the Creativation 2019 show.]

Creativation Show logo

At Creativation 2019, the Schoolhouse and Stage will allow show attendees to attend a slate of educational events without leaving the trade show floor. Pop right into your event or class, and when you are done, you are right back in the thick of things at the show, ready to go again!

Clover Needlecraft project – Creativation 2019 Class #W501

Sponsors of workshops at the Schoolhouse, which will be located at booth 2231, include Pink & Main, Catherine Pooler, Studio SN, and Ranger. On Monday, Clover Needlework is hosting two workshops at the Schoolhouse on some very trendy items: needlework & felting [W501, 10am-11:3oam], and macrame {W502, 12:30pm-2pm]. Each of these beginner level workshops is 90 minutes long, and registration is $20 for AFCI members. Rest your feet and learn some new skills!

Clover Needlecraft macrame project

The Creativation Stage, at booth 1324, will be home to a series of business seminars on the Saturday and Sunday (January 19th & 20th) of Creativation 2019. Marketing will largely be the focus of these free events. Attendees interested in email marketing can catch Lindsay Anvik on “Why Email Marketing Isn’t Dead” on Saturday [12:00pm-1:00pm] or you can learn from Kaylee Pope at 11:30am on Sunday “Why Your Email Newsletter Isn’t Successful” (and how to fix it). You can also learn how to write search engine friendly content, social media timesavers, and the results of AFCI’s latest State of the Industry survey at the Creativation Stage. Conveniently close to the concession area, the Creativation Stage is perfect for a “lunch and learn” opportunity! (See the Creativation University schedule for full Creativation Stage session details.)

Another event that will be hosted at the Creativation Stage is the AFCI Awards Ceremony [E405]. This ceremony will honor the 2019 Hall of Fame recipients Ken & Barbara Griffin, and John Laurie, along with other annual award recipients. Honorees will include the Meritorious Award of Honor recipient Richard Brown, the Industry Achievement Award recipient Tammy Browning-Smith, and Special Recognition Award recipient Doug Earle. (For more information on the award recipients, click here.) AFCIs new Retailer Awards will also be presented at this event. The ceremonies will take place from 5:00pm-6:30pm on Sunday, January 20th. A cash bar will be available. Come celebrate the industry’s best while making new friends!

Speaking of networking and the industry’s best….hands down, the best winter trade show event that I’ve ever attended was a panel discussion on the state of the industry that AFCI (then CHA) hosted a few years ago. A few of the industry’s most experienced and brightest minds answered questions and discussed amongst themselves the big issues facing the industry.

I’m very excited to share that AFCI is re-creating that previous event this year, with a larger panel of experts and a networking reception afterwards for attendees to continue the discussion. The experts include:

  • Lynn Lilly, CEO/Founder, Craft Box Girls
  • Mike McCooey, President/CEO, Plaid Enterprises
  • Bobbie Medema, CEO, Notions Marketing
  • Ryan Newell, President/CEO, Sprinrite LP
  • Stacey Park, Owner, Scrapbooking Made Simple
  • Anthony Piperno, President ​& CMMO, A.C. Moore
  • Jennifer Vanderveldt, VP Strategy & Analytics, The Michaels Companies, Inc.

This should be a very enlightening event, and chance to get some perspective from many different parts of the industry in one place. The Creativation 2019 Industry Panel Discussion will take place on Saturday, January 19th from 5:30pm-7:30pm and is free with Creativation badge.

Visit the Creativation 2019 show website to register for these events and others.

3

New Products & Innovation: The Key to Creativation

New products are one of the central reasons that attending a trade show is important. It’s not just the chance to see the products themselves, but to learn about them, and interact with them and the industry innovators that created them that is so important. At Creativation 2019, a combination of old and new events brings new products and industry innovations to AFCI members and show attendees.

[This is a sponsored post for AFCI, but views are entirely the author’s own.]

Creativation New Product Showcase 2017

Creativation New Product Showcase 2017

New Product Showcase

For most Creativation show attendees, their first stop is the New Product Showcase in the convention center’s lobby area. (The showcase design has been changed to a single level of display since I took this photo in 2017, giving attendees a much better view of the products.) All products displayed in the New Product Showcase must have been released since the previous year’s show. It’s a great way for attendees to get a sneak peak of some of the most exciting new products before they even hit the show floor!

(Exhibitors who are interested in taking part in the New Product Showcase at Creativation 2019 can click here for more information.)

New Product Networking Event

One of the hottest events at Creativation is always the New Product Networking event on the evening before the show floor opens. The event takes place right in the New Product Showcase area in the Phoenix Convention Center lobby. It’s a must-do event for many Creativation show attendees. It’s the perfect combination of a chance to catch up with old industry contacts (and make new ones!) with the chance to explore some of the industry’s most innovative new products. Wander among the displays and check out the new products while chatting with other show attendees. (Don’t forget to bring something to write down all the booths you want to visit after seeing the new products!) In 2019 the New Product Networking event takes place on Friday, January 18th from 4:30pm to 6:00pm.

New Product Awards

The showcase and networking event are established traditions at Creativation, but something new is coming to join them in 2019 – New Product Awards! A panel of industry judges will judge products that are displayed in the New Product Showcase by the following criteria:

  • What makes the product unique
  • How it will improve the crafter’s overall experience
  • What makes it interesting to those outside of the crafting community

These awards are a brand new announcement from AFCI and more details will likely be forthcoming shortly. Watch for more information on the New Product Showcase page.

New Exhibitor Section

Another wonderful place at the Creativation show to find fresh new products (and new companies) is the New Exhibitor section of the show floor itself. This section, which for 2019 is housed right in the middle of the show floor between the Stamp Village and the Yarn Pavillion, can always be counted on to for exciting innovation and discoveries. Whether it is an up-and-coming new stamp company, a new craft organizer, or a tempting new craft to try…the New Exhibitor section is one of my must-do’s each show. Today’s new exhibitor may be tomorrow’s big thing!

Tim Holtz idea-ology make take 2017

Tim Holtz idea-ology make & take at Creativation 2017

Demos / Make & Takes

It’s one thing to see innovative new products, but just as important is learning about them. The Creativation show floor offers a plethora of options for seeing new products in action. In some booths you’ll find designers showing off their personal product line and sharing tips on how to use it. In others, you can sit down and get hands on with the latest paint or ink and take home a ready-to-display sample along with hands on experience with the latest product. Don’t forget to learn while you place orders and make new manufacturer contacts!

(Looking for all the details on Creativation 2019? To view the full preview guide, click here!)

 

 

2

AFCI Creativation 2019 Conference Schedule Preview

Conference registration is now open for Creativation 2019 in Phoenix, Arizona from January 17th-21st, 2019, and you won’t want to miss out on the creative and business offerings on the schedule!

Creativation logo

[This is a sponsored post for AFCI, but views are entirely the author’s own.]

The Creativation 2019 conference schedule is more jam-packed with education than I ever remember it being, with over 100 workshops and seminars for attendees to choose from. One highlight of the workshop program is the addition of the track for Calligraphy, which is experiencing a recent resurgence. The program also features a strong emphasis on social media and marketing skill development for industry business owners of all types. Check out just some of the highlights below! (Visit the Creativation website for the full show schedule.)

Thursday – January 17th

Perhaps the most unique session offered at Creativation 2019 on Thursday is the Spellbinders-sponsored appearance of renowned calligrapher Paul Antonio. His 2:30pm session on “3000 Years of the Western Alphabet” [S107] promises to be both an amazing demonstration of calligraphy and a fascinating tour through history.

AFCI attendees wanting to learn more about managing their social media have two stellar options to choose from on Thursday: a Pinterest session by Jennifer Priest at 3pm [S103] and a Facebook session by Marie Segares at 12:30pm [S101]. And for retailers, Gwen Bortner’s 3pm session on “Creating an Open-to-Buy Report” [S104] is a must-do session on a critical (and often misunderstood) topic.

For those looking for creative sessions, there’s plenty papercrafting-related to choose from. Graphic 45 is back with another of their popular album classes [W116 at 4pm] and PaperArtsy has two mixed media workshops [W102, W116]. Art Impressions will be teaching how to create a trendy watercolor look with markers in their workshop taught by Kate Swanson and Bonnie Krebs [W110 at 3pm]. And speaking of trends, if you haven’t learned yet how to do the ultra-trendy gel plate printing…Gel Press will teach you how to do that in their two beginner sessions on Thursday [W105, W111].

Friday – January 18th

On Friday the lawyers are in the house at Creativation, bringing attendees sessions on important topics for creative businesses! Kiffanie Stahle will be presenting sessions on Defeating Copycats [S214 @ 11:30am] and the new GDPR in Europe [S203 @ 8am]. Tammy Browning-Smith will educate attendees on FTC disclosure rules for sponsorships & endorsements [S213 @ 11am] and the legalities of selling online [S227 @ 3:30pm].

Perennial favorites Kizer & Bender will be back at Creativation 2019 with two sessions for retailers on Friday [S209 @ 9:30am, S221 @ 2pm]. Business expert Lindsay Anvik is offering several seminars to retailers as well: Apps for Retailers [S208 @ 9:30am] and Sell More Through Wow Merchandising [S228 @ 4pm]

Ranger is offering a full slate of workshops on Friday at Creativation 2019 featuring Tim Holtz, Wendy Vecchi, Dyan Reavely, and Dina Wakley. But there’s plenty else to love for papercrafting and mixed media industry attendees. Rising star Catherine Pooler will be kicking off the day with an 8am Ink Techniques workshop [W203].  49 & Market is pairing with The Dusty Attic for a layout techniques workshop with their vintage look products [W203 @ 1pm]. And Kelly Marie Alvarez & Jenn Shurkus will be teaching trendy interactive cardmaking for Lawn Fawn at 4:30pm [W226].

Creativation 2017

Saturday – January 19th

The Creativation Stage will feature some great sessions on Saturday afternoon at Creativation 2019. Lindsay Anvik will start the day with her talk about “Email Marketing is Not Dead” at noon [S301], followed by Anna Ebert talking about “Social Media Time Savers” at 1:15pm [S302].  At 2pm, Terina Nicole and Nneka Mosley will take on “The Evolution of A Creative Career” [S303] while Kaylee Pope of Prime Publishing will be discussing content writing at 3pm [S304].

On the creative side, cardmakers won’t want to miss the Layered Cards class at noon Saturday from stamp company Pink & Main [W302]. And mixed media fans will really get into “Rustic Shabby Chic” using Gelatos with Mou Saha & Faber-Castell at 3pm [W307].

Sunday – January 20th

Sunday afternoon another speaker series will take over the Creativation Stage. Kaylee Pope of Prime Publishing opens it up at 11:30am with her session on Email Newsletters [S401]. At 1pm, Sakura follows with what is certain to be a thought-provoking session on “Why Cursive Handwriting Matters In A Digital Age” [S402]. At 2pm, Mark Hill and Keri Cunningham from AFCI will present AFCI’s latest Creative Products Size of Industry Study findings to show attendees [S403]. Finally, Arkon Mounts will close out the series with a presentation on how to improve the quality of craft demonstration videos [S404].

Stampers have plenty to choose from on the Sunday class schedule. Paper Artsy is offering two workshops (taught by Sara Naumann and Tracy Scott, respectively) to create mixed media projects. Art nerds will definitely want to check out Marabu’s 3pm class where attendees will create a Kandinsky-inspired mixed media work [W405].

Creativation 2017 New Product Showcase

Creativation 2017 New Product Showcase

Special Events at Creativation

If you are a new to Creativation, you won’t want to miss the free Newcomer’s Welcome Session on Thursday evening from 5pm-6pm. Host Jason Baum (AFCI Director of Membership) will share with new attendees everything that you need to know about how to have a successful show at Creativation.

Who says Creativation has to be all work and no play? On Friday night, show attendees can get down to some music and win prizes at the free Show Party [E205] from 6pm to 9pm. (And you can even do some networking while you have fun too!) Before you go to the party, be sure to check out the popular New Product Networking Event from 4:30pm to 6pm. [E204]

If you are an AFCI member who likes to keep your finger on the pulse of the organization, you definitely won’t want to miss the annual business meeting and town hall event on Monday morning at 7:30am. It’s a chance to hear the Executive Team and Board of Directors talk about future plans for AFCI, and also to share your feedback with them.

Don’t miss out on your top choices of sessions and workshops…register now for Creativation 2019!

1

AFCI | Discovering Phoenix during Creativation

When I travel for an event like Creativation 2019, my primary purpose of course is to work. But let’s be honest, we all want to have some fun when we travel to a faraway city, too – especially a new one! Convention centers all look the same. Why not enjoy some real local flavor? So in the past few years I’ve tried to make it a rule that I add in some local touring fun whenever I take a work-related trip. 

[Disclosure: This post is sponsored by AFCI and the Creativation 2019 show.]

Creativation in Phoenix

Not having been to Phoenix or the American Southwest before, I needed to do a little research to learn what my options are for the upcoming show!

(Don’t forget when you are planning your Phoenix trip – registration is now open for Creativation 2019!)

Continue Reading →

7