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Tag Archives | Basic Grey

Basic Grey Closing Down Paper Operations

Announced today: Basic Grey closing down its scrapbook operations to focus on its fabric licensing business and its new printable design company Modify Ink.

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Once one of the industry’s hottest brands, Basic Grey was launched a dozen years ago by Rachel & Greg Brenchley at the height of the scrapbook industry boom, and immediately made their presence felt. Their innovative designs became instant bestsellers. The company’s “first come, first served” policy for shipping CHA orders lead to retailer frenzies in their booth on the first day of the CHA show, as buyers clamored to get their hands on the numbered tickets that dictated their place in line to turn in their order so their store could be one of the first to have the industry’s hottest designs.

However, in recent years, the company had struggled to keep up with changing consumer tastes and changing conditions in the industry downturn. They had ceased exhibiting at CHA, last having a presence at the CHA Mega Show in 2014. The company did have a presence at last summer’s SPC Mixed Media show, which took place in Salt Lake City. An attempted overhaul of the company’s design aesthetic in 2015 produced beautiful results but apparently was too little too late. Continue Reading →

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Kelly Purkey Gets Hero Arts Signature Line

Hero Arts and Kelly Purkey have announced that they are partnering to create a signature line of Kelly Purkey-designed stamps and other products.

Kelly Purkey has long been a prominent blogger in the industry, and in recent years she has moved into product design. After successfully designing stamps for sale through her own website, she began designing stamps (as well as other products) for online retailer Simon Says Stamp’s in-house line.

Kelly Purkey Mon Ami Continue Reading →

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Trends | Return of the Hexagons

Long ago at a CHA far, far away…

Okay, so maybe it wasn’t that long ago or even quite that far away, but there was no denying that at CHA Winter 2012, the hexagons were back! I’m not quite ready to call this trend a staple yet – it’ll take at least one more show to tell – but scrapbooking manufacturers of all styles have certainly embraced this shape and put their own spin on it. If you want to see examples from last summer’s show be sure to check out my Trend Watch article on Hexagons, Honeycombs, and Lattices from last October, but right now I want to take a look at some photos from the CHA Winter 2012 show floor and look at just what this trend had to offer this time around.

I have to admit that the Jenni Bowlin booth was one of the last places I would have expected to see hexagons at CHA Winter 2012, but she totally surprised me by putting her own signature (and lovely!) vintage spin on the shape. The hexagon paper (from the Magpie collection) and Quilted Stickers shown below are perfect examples of how a company can be trendy and still stay true to their roots.

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Trends | Coral

Coral was without a doubt one of the hottest color trends on the show floor at CHA Winter 2012. Existing somewhere between the 2011 Pantone color of the year, Honeysuckle, and Pantone’s 2012 pick of Tangerine Tango, shades of coral run the gamut from vibrant pinks to sultry oranges. A quick Google Image search for “coral color” turned up this spectrum of shades, showing just a few of coral’s many faces.

With versatility like this, it’s no wonder that coral made an appearance in one form or another in almost every paper manufacturer’s booth on the CHA show floor. In fact, the color was so popular that I had to narrow down the list of collections to feature here to those that prominently used coral in their color scheme. In reality, there were many more lines that I could have shared that used coral as an accent color, but the range of images and styles shown here should give you a pretty good taste of what’s to come (and is in some cases already available!) from the new crop of collections.

Die Cuts with a View (also known as DCWV) made the color the focus of one of their newest paper stacks. Coral Couture pairs both the orange and pink versions of coral with aqua and yellow to create a sophisticated color palette. The addition of large floral and butterfly motifs give the line a vintage feel. For more on this line, you can visit my blog here, where I spotlight this new paper stack, and May Flaum also took it for a test drive in a post on her blog.

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Trend | Buttons

It’s hard to call buttons a trend, as they’ve been a staple for many years in scrapbooking. What I will say is that buttons were going new creative places and popping up in all kinds of interesting ways at this CHA show. Today I am going to take a look at some of the exciting new offerings that were seen at CHA.

The photo above is from the Crate Paper booth, a company that is known for their amazingly detailed and beautiful offerings, and they’ve added some new designs into their mix this show as well.

Here are four new fantastic neutral button sets. Clockwise from top left we have Wendy Vecchi Studio 490 for Blossom Bucket, We R Memory Keepers, Jillibean Soup, and Basic Grey. I really like the unique textures and designs of each set, as well as the fact that they are neutral so they will work with any colors. Continue Reading →

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