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5 Reasons to Sponsor (or Attend) a Creativation Workshop

Products from Creativation 2019 are still shipping to store shelves, but it’s already time to start thinking about Creativation 2020!

[This post is sponsored by AFCI and the Creativation show, but all opinions are my own.]

The Call for Submissions is now open for proposals for workshops and business presentations for Creativation 2020. The deadline to apply is June 10th. Full guidelines and the applications are available at the link!

Thinking of sponsoring a workshop at Creativation University at Creativation 2020? Here’s five great reasons you should take the plunge:

Create Display Samples

This is the most common reason I hear from retailers for taking workshops, and from manufacturers for sponsoring them. Workshops allow retailers to arrive home from a show with design samples created and ready to go to sell newly-ordered inventory, before the product even arrives in the store. There’s no question that quality samples sell products, so it’s understandable to see so much emphasis placed on this reasoning by both manufacturers and retailers.

But samples are just the tip of the iceberg of the reasons to take or sponsor workshops at Creativation!

AFCI Creativation 2019 workshop

Build Show Buzz

Many of the hottest products at the show have already been determined by the time that doors to the show floor open for buyers to start browsing booths and placing orders. Starting with the first official event of the show on the education days, attendee buzz builds about products from workshops and events like the New Product Showcase.

All of this buzz generates excitement in show buyers to visit certain booths and order products – and buzz isn’t limited to just the attendees of a specific workshop or event. Show attendees tend to be quite social in sharing their show experiences with each other, and in showing off the samples they’ve made in workshops. Word of mouth spreads like wildfire in the Creativation community!

Build Sales Enthusiasm

For most crafters, it’s easier to fall in love with a product when you’ve been hands-on with it. And for retailers, it is easier to authentically sell a product that you are excited about. Workshops give retailers hands-on, first person experience with a product. Workshop attendees can speak crafter-to-crafter to customers and describe a personal experience making with a product. “I made something really wonderful with this” is a much more convincing sales pitch to a customer than “I saw this hanging on a booth wall and liked it”. So manufacturers, don’t forget to think of a workshop not just as an instructional session to teach the steps of a project. Make sure it is also a session that builds hype and enthusiasm for the product!

AFCI 2019 workshop

Educate Retailer Staff

It is the inherent nature of craft products that many have a learning curve of some kind. This makes user error a major driver of dissatisfaction with products, whether it is using a product improperly or for the wrong application. (No one is immune – even a relatively experienced crafter like myself can still fall victim to this on occasion when working with a new product!)

Retailers and influencers are on the front lines of contact with consumers, educating them about new products. Having a good foundation of education on products via workshop education helps to ensure they are passing along proper product usage information to their customers and followers. Educated consumers using a product properly and how it was intended are far less likely to be dissatisfied customers – and far more likely to be repeat buyers!

Build Instructor Reputations

Having a nationally known designer/instructor traveling to teach at local stores and events is a powerful promotional tool for manufacturers. And bringing in an outside instructor for a special event can be a great excitement (and revenue) generator for a local store. These events, however, entail big commitments of resources for store owners, especially for international events. Ensuring the quality of experience for their customers is critical.

Creativation workshops allow storeowners to essentially “test drive” company instructors, to see if they are a good fit for their store’s customers. They can meet an instructor, and experience their teaching method. A successful Creativation workshop can be the first step in partnering with store owners nationwide and worldwide on events to promote your products in their stores!

A workshop isn’t just a chance to sell buyers on a single product. It’s a chance to sell attendees on your company, your people, and your marketing support system. It’s a chance to build a relationship – or enhance an existing one.

Interested in sponsoring a workshop or business presentation at Creativation 2020? Click here to see the guidelines and apply!

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A Look at Micro Trends at Creativation 2019

It’s easy to spot the big trends while walking the Creativation show floor. When there’s a unicorn or cactus in every booth you go into, it’s pretty apparent that is a headline trend. But one of the more important things you can take away from visiting the show floor is not the big billboard trends (although that is important too). Instead, assessing the micro trends of the industry is a task that should not be overlooked during busy show days.

[Disclaimer: This post is sponsored by AFCI and the Creativation show. Some links in this article may be affiliate links.]

AFCI Creativation 2019 entrance banner

Micro trends, like the micro in their name suggests, are small scale trends. They aren’t industry-consuming like macro trends are. They aren’t “in your face”. But they are noticeable little blips in the flow of the industry.

Why are micro trends important? For one, micro trends are usually cutting edge. Do you or your customer like to be on top of the latest colors or style icons? Micro trends are where you will find that, because the cutting edge comes and goes so quickly that its elements don’t have a chance to become macro trends. If they do stick around long enough to, then they are no longer really cutting edge.

The fact that some micro trends do become macro trends, becoming the next big thing, is another important reason to search down industry micro trends. What today is just an interesting thing being done by a handful of companies might tomorrow be the next industry saturation trend. Identifying that trend early helps you get on board with it- or carve out a position to counter it! Paint pouring, llamas, gold foil, succulents…they all started out as just an interesting product a few brands were doing. And then they took over everything!

Micro trends can be hard to spot because they aren’t at saturation level. At the show, immersed in the new product displays and the industry goings-on, is by far the most effective way to identify them. Reviewing products over a period of weeks, or months….they may not stand out. But at the show, when you realize that shade of yellow looks familiar from earlier in the day, or a discussion you are having is a repeat of one from this morning…you’ve possibly stumbled into a micro trend.

Here’s a few examples of some micro trends that I found at Creativation 2019:

Art Deco:

Hero Arts Deco in the City stamp

Hero Arts 6″x6″ Deco in the City stamp

Hero Arts has released a significant release of Art Deco style stamps and stencils recently, such as this 6″x6″ Deco in the City background stamp. But they aren’t the only ones to dabble in the retro style of Art Deco in the industry – it’s been lurking around for awhile. In 2017, Tim Holtz released an Art Deco styled alphabet as part of his Sizzix line of dies. At the same show, Graphic 45 debuted a heavily Art Deco collection called Vintage Hollywood. (While their lines frequently allude to that period, this particular collection was very up front with classic signature elements of the period.) Both of these brands are known for vintage products however and so it’s not entirely surprising to see the style from them.

Then in late 2018, we saw Art Deco start to show up from companies that didn’t specialize in hardcore vintage. BoBunny released the Something Splendid collection. And then at Creativation we got the new Hero Arts stamps and also a paper collection from Lawn Fawn with Art Deco style scallops. Given that it has escaped its vintage roots and is showing up elsewhere now, it will be interesting to see if Art Deco continues to grow as a design presence in the industry.

Space:

Photo Play To the Moon

Photo Play Paper To the Moon And Back

Whether it was the total eclipse in 2017, America’s impending return to manned space flight, or the raft of recent space themed movies…space seems to be on the mind of a significant number of product designers. Photo Play Paper did an entire space themed collection in December called To The Moon and Back. Meanwhile, other brands like Hero Arts and Doodlebug are doing moon and space themed stamps, and Sizzix has a new set of space themed dies.

Mustard Yellows:

Lawn Fawn No 2 Pencil

Lawn Fawn No 2 Pencil cardstock

The release of the spring lines is usually the time that we see yellow shades turn lemony after having been more brown in the fall lines. Instead, some of the spring lines are showing more mustard tones of yellow. Companies such as Paper House, Simple Stories, BoBunny, Authentique, and Photo Play all showed at least one line that used a more mustard tone of yellow. This micro trend is definitely approaching enough saturation to be called a macro trend!

And in a hint that they think it may stay for awhile, Lawn Fawn has released a cardstock pack they are calling “no. 2 pencil“. Is mustard no longer just a fall seaonal color? The fashion world seems to think so, and now it appears that scrapbooking is following suit.

Card Sentiments:

Altenew Mega Greetings 3

Altenew Mega Greetings 3 stamps

Another micro trend that jumped out while walking the show floor was the number of stamp companies releasing sentiment-only stamp sets. Hero Arts refreshed their line with multiple new staple sets. Stampendous, Altenew, Heffydoodle, Honey Bee, Spellbinders, BoBunny and several others all have released or upcoming sentiment only stamps. While these are an industry staple, the volume of releases at once is perhaps an indicator of stamp companies shifting their sole focus back to card making as scrapbooking and planner stamp sales both decline.

What micro trends did you detect at Creativation? Tell us in the comments!

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A Look Inside Creativation 2019

Creativation 2019 passed in a whirlwind of travel and long show days! Here’s a look at what I did and saw during my three and a half days in Phoenix to attend the show.

[Disclaimer: This content is sponsored by AFCI and the Creativation 2019 show. I am a member of the Plaid blogger program.]

Creativation Show logo

To get to Phoenix, I left Daytona Beach before dawn on a 6am flight. It made for a long day, but with some quick footwork through Atlanta Hartsfield airport it got me on board a flight to Phoenix that landed before 11am!

Atlanta Hartsfield airport

When we left Atlanta, the crew announced that our arrival in Phoenix would be their very first time arriving at the just opened new terminal in Phoenix. The new terminal, while it might feel small to people more familiar with massive airports like Atlanta, is gleaming and beautiful. With excellent shopping and plenty of restaurants, travelers will find everything they need. (Especially if that thing is coffee – I counted no less than three Starbucks between curbside and my gate!) Being a modern terminal, it also has plenty of power outlets for gadget recharging and even laptop workstations. All in all, it is a vast improvement over the massive construction zone that has greeted Creativation attendees the past two years!

Phoenix Convention Center

The Phoenix Convention Center consists of three huge buildings, taking up several city blocks. The one on the left hosts Creativation.

The building on the right was hosting a a Harley event, among other things, during Creativation this year. People staying at the Hyatt Regency, Renaissance and other hotels walk through that building as a shortcut to get to where they are staying. There’s also a popular Starbucks that can be reached by walking through that building.

People driving to the show location on Sunday morning this year may have encountered another event that Phoenix was hosting during Creativation – the Rock n’ Roll marathon. It closed a couple of streets a few blocks from the convention center for a time early Sunday morning.

The first two days of Creativation are education days. Many classes were sold out, and attendees lined up early to get their pick of seats. Attendees in the photo below were lining up for an Altenew class on Friday that was scheduled to start shortly after I took the photo.

Friday Altenew class

One of the best reasons to take a class, even if you are an experienced crafter, is to learn a new technique. Sara Naumann taught a packed class on Friday how to do various techniques with WOW! embossing powders.

Friday Sara Naumann Wow

Mixed media is taking over the paper crafts industry. Judging by attendance at Dyan Reaveley’s art journaling class for her Ranger Dylusions line that I visited, lots of industry people are interested in learning more about it!

Friday Dyan Reavely class

Another popular mixed media education event was the Jane Davenport “workalong”, where attendees learned how to use Jane’s product line from Spellbinders.

Friday Jane Davenport workshop

Calligraphy is the up-and-coming hot thing in the industry. World famous calligrapher Paul Antonio, who has a product line with Spellbinders, drew a crowd of aspiring calligraphers in his class.

Friday Paul Antonio class

Just as important to running a successful craft industry business as creative education is business education. A variety of business classes were on offer for show attendees, including seminars for store owners from the ever-popular Kizer & Bender. Below, 2019 AFCI Industry Achievement Award honoree Tammy Browning-Smith teaches a class called “What to Share: Sponsorships, Endorsements & Interests”.

Friday Tammy Browning-Smith class

Friday evening, the traditional New Product Showcase took place. This year the showcase was in a space on the back of the show floor. Since construction was still going on building booths, showcase attendees walked down an aisle that had been draped off on both sides to reach the showcase. The showcase area was curtained off on all sides as well to screen unfinished booths from view.

The early part of the showcase event was wall-to-wall (curtain-to-curtain?) people, as attendees fought to weave their way through the crowd to the showcases for their first glimpses of what might be the next hot product.

Friday New Product Showcase

Once some of the crowd filtered out for dinner, it became a bit easier to get a view of the various different products.

Friday New Product Showcase 2

If you missed the Facebook Live that I did from the New Product Showcase after the crowd thinned out, you can view it below via YouTube:

Saturday morning arrived, and with it, the opening of the show floor for business! Entrance to the hall was via an entrance that was decorated to look like a house, declaring the theme “Home is where creativity is!”

AFCI Creativation 2019 entrance banner

Once the show floor opened up, attendees quickly filtered throughout the hall to their chosen destinations and the hall that had held a hushed quiet moments earlier began to buzz with activity!

Creativation 2019

Creativation 2019

Some attendees, of course, headed straight for their favorite companies’ booths to start looking over products and placing orders. (Echo Park is shown below.)

Echo Park Creativation 2019

My Facebook Live from the Echo Park booth shows how busy they were – I kept running into people while running around trying to film!

Many booths were offering make & takes, and so that is where a lot of attendees headed when the doors opened. The chance to try a product out before they order, and create a sample to take home to their stores, is invaluable to many store owners.

Here, attendees take part in the Tim Holtz idea-ology make & take while others wait their turn in line.

idea-ology Creativation 2019

(And yes, that cap and those bare legs can only mean one thing…that’s the one and only Mario Rossi keeping an eye on the whole operation from in the aisle.)

In a different area of the hall, Lynn from Spellbinders had show attendees die cutting, stamping and coloring at the make & take she was running.

Spellbinders Creativation 2019

Over at the Hampton Art/Jillibean Soup booth, show attendees participated in a make-n-take that created a trendy embroidery hoop wall art project.

Jillibean Soup Creativation 2019

Seth Apter had his make-n-take students at Paper Artsy getting so mixed media ink and paint happy that aprons were required for everyone’s protection!

Seth Apter Creativation 2019

For those who wanted to get hands on with the latest stamps, a demo area in the Creativation Stamping Village provided a variety of make & take options throughout the weekend. The stamping village also included a large social area (behind the demo area in the photo below) to rest your tired feet between turns at the make & take table, or to peruse catalogs before handing in your order at nearby booths.

Stamping Village Creativation 2019

While there were many make & takes on the floor that were “drop in” opportunities, some educational events on the Creativation show floor were more scheduled. Some, like the classes taking place in the Plaid booth, required signing up for a seat in advance. A few lucky show attendees got to fill extra seats by lining up to replace last-minute no shows (like a certain scrapbook news blogger who completely lost track of time Saturday morning while doing a Facebook Llive and suddenly realized I’d missed my scheduled class….whoops!)

Plaid Creativation 2019

It wasn’t just exhibitors offering scheduled education on the show floor. AFCI was offering offering an organized slate of education at both the Schoolhouse and the Sweet Spot. The Sweet Spot education, as its name implies, was for food crafting while the Schoolhouse offered business education sessions.

Saturday schedule Creativation 2019

The Schoolhouse was a really convenient venue for attendees to get education right on the show floor (and the events were free). This session on Sunday by Kaylee Pope on email newsletters – an important topic for most industry businesses – was well attended by industry professionals eager to learn how to improve their newsletter usage.

Schoolhouse Creativation 2019

For some show attendees, scheduled educational events in the booths extended outside show hours as various companies hosted early morning events for buyers and/or media. In the photo below, Plaid Senior VP Debbie Henley talks to members of the Plaid blogger program about the company’s new Mod Podge Ultra product on Sunday morning.

Plaid Creativation 2019

One of the quasi-scheduled items on the show floor is always the appearances in their various booths by popular designers. Many of them have to bounce between multiple companies where they have products so you have to pay attention to the schedule to know where to catch them when.

Calligrapher Paul Antonio, a relative newcomer to the Creativation celebrity guest scene, could be seen in the Spellbinders booth promoting his product line.

Paul Antonio Spellbinders Creativation 2019

And of course, Tim Holtz attracted a crowd at Ranger as usual. This year he was demonstrating his new Distress Oxide Sprays.

Tim Holtz Creativation 2019

Knowing the schedule so you can get to a celebrity designer’s demonstration right when it starts (or even before) is very important. It’s the only way usually to get a front row seat. This is especially important if you want to film – and it seems these days, everyone does.

Increasingly, demonstrations on the show floor, especially of the most popular companies, look like the one below by Seth Apter. Designers face a wall of cameras, and within minutes of it ending a half-dozen versions of their demonstration will be online for the public to view on Facebook, YouTube, or other video services.

Seth Apter Creativation 2019

It’s not just demonstrations being filmed, either. Christine Urias and her husband Mark Giles of ScrapTime have long been known for their high quality booth tours from the show, and now the genre has become a industry standard for anyone producing video content.

ScrapTime Creativation 2019

A few companies even bring in major tech for their Creativation filming, like this crew I ran into in the Hero Arts booth.

Creativation 2019

And of course, I can’t forget to mention the original livestreamer from the show floor…Elena from Charity Wings! She was doing her usual livestream this year with a new assistant, her adorable son Devin. It seemed everyone at the show wanted to meet Elena’s “baby unicorn”. And who could blame them – he was the cutest thing at the show!

Charity Wings Creativation 2019

And why did so many people want to meet Baby Devin? It’s because crafting is a community, and through our journey in it we make so many friends of other people in the community. Creativation is a chance to come together with those friends and share our journeys, wins and losses from the last year. It’s a chance to get inspiration from each other, learn from each other, and even find new partnerships to build.

(Now if I could only get someone on the show floor to teach me how to take a better selfie…)

Cynthea Stephanie Creativation 2019

This community is why the day doesn’t end when the show doors close. There were plenty of events to attend after hours at Creativation this year – the Prime VIB blogger party, a Hero Arts event, and a social event hosted by Simon Says Stamp, to name a few – but I opted instead for quiet dinners with what I consider some of my industry mentors. There is something to be said for sitting down and talking about where you are at, where you are going, and what your challenges are with just a few trusted compatriots.

Doing this meant taking advantage of some of downtown Phoenix’s wide assortment of restaurants. I think my mom nearly disowned me when I texted her this picture of her basketball idol’s restaurant – and then told her we weren’t stopping.

Majerles Phoenix

But we were headed to another kind of burger joint, called The Counter. Here, there are so many options of ways to get your burger (including even what kind of patty and bread) that they give you a paper form to fill out checking off what you want! So yes, if you want to have grilled pineapple and bbq sauce on your burger…you can totally have it! I did, and it was delicious. And the fries were amazing. And the root beer float made the perfect dessert!

The Counter Phoenix

But if steak is more your speed, The Arrogant Butcher is the hip place to be in downtown Phoenix. This prime rib practically melted in my mouth, and the flourless chocolate cake was so rich I couldn’t even finish it!

arrogant butcher phoenix

arrogant butcher phoenix

Stay tuned for more reports on Scrapbook Update about Creativation 2019…and if you missed it, be sure to check out the Scrapbook Update Creativation 2019 Top 10 Hot Picks!

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It’s Creativation 2019 Sneak Peeks Time!!!!

It’s that time again…time to enjoy the avalanche of new products that will be coming our way in the first part of 2019! And you can see them all on the Scrapbook Update Creativation 2019 sneak peeks page!

2019 Creativation Sneak Peeks promo

The Scrapbook Update Creativation 2019 sneak peeks page already contains over 40 links to new product previews, and will be updated as more sneak peeks are made available, so keep checking back!

Do you want your company’s sneak peeks included on the sneak peeks page? To submit your sneak peeks to Scrapbook Update, click on this link to be taken to our sneak peeks submission form. (Links are manually added to the page after they are submitted, so your peeks may take a few hours to appear.)

So are you ready for all the sneak peeks? Click here or on the graphic below to check them out! 

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Hit the Floor for Creativation 2019 Show Education!

Juggling schedules to fit in everything you need to do is one of the hardest things about attending a trade show! But help for crunched schedules that want to find some education time at the show has arrived, in the form of the Creativation Schoolhouse and Stage! 

[Disclaimer: This is a sponsored post on behalf of AFCI and the Creativation 2019 show.]

Creativation Show logo

At Creativation 2019, the Schoolhouse and Stage will allow show attendees to attend a slate of educational events without leaving the trade show floor. Pop right into your event or class, and when you are done, you are right back in the thick of things at the show, ready to go again!

Clover Needlecraft project – Creativation 2019 Class #W501

Sponsors of workshops at the Schoolhouse, which will be located at booth 2231, include Pink & Main, Catherine Pooler, Studio SN, and Ranger. On Monday, Clover Needlework is hosting two workshops at the Schoolhouse on some very trendy items: needlework & felting [W501, 10am-11:3oam], and macrame {W502, 12:30pm-2pm]. Each of these beginner level workshops is 90 minutes long, and registration is $20 for AFCI members. Rest your feet and learn some new skills!

Clover Needlecraft macrame project

The Creativation Stage, at booth 1324, will be home to a series of business seminars on the Saturday and Sunday (January 19th & 20th) of Creativation 2019. Marketing will largely be the focus of these free events. Attendees interested in email marketing can catch Lindsay Anvik on “Why Email Marketing Isn’t Dead” on Saturday [12:00pm-1:00pm] or you can learn from Kaylee Pope at 11:30am on Sunday “Why Your Email Newsletter Isn’t Successful” (and how to fix it). You can also learn how to write search engine friendly content, social media timesavers, and the results of AFCI’s latest State of the Industry survey at the Creativation Stage. Conveniently close to the concession area, the Creativation Stage is perfect for a “lunch and learn” opportunity! (See the Creativation University schedule for full Creativation Stage session details.)

Another event that will be hosted at the Creativation Stage is the AFCI Awards Ceremony [E405]. This ceremony will honor the 2019 Hall of Fame recipients Ken & Barbara Griffin, and John Laurie, along with other annual award recipients. Honorees will include the Meritorious Award of Honor recipient Richard Brown, the Industry Achievement Award recipient Tammy Browning-Smith, and Special Recognition Award recipient Doug Earle. (For more information on the award recipients, click here.) AFCIs new Retailer Awards will also be presented at this event. The ceremonies will take place from 5:00pm-6:30pm on Sunday, January 20th. A cash bar will be available. Come celebrate the industry’s best while making new friends!

Speaking of networking and the industry’s best….hands down, the best winter trade show event that I’ve ever attended was a panel discussion on the state of the industry that AFCI (then CHA) hosted a few years ago. A few of the industry’s most experienced and brightest minds answered questions and discussed amongst themselves the big issues facing the industry.

I’m very excited to share that AFCI is re-creating that previous event this year, with a larger panel of experts and a networking reception afterwards for attendees to continue the discussion. The experts include:

  • Lynn Lilly, CEO/Founder, Craft Box Girls
  • Mike McCooey, President/CEO, Plaid Enterprises
  • Bobbie Medema, CEO, Notions Marketing
  • Ryan Newell, President/CEO, Sprinrite LP
  • Stacey Park, Owner, Scrapbooking Made Simple
  • Anthony Piperno, President ​& CMMO, A.C. Moore
  • Jennifer Vanderveldt, VP Strategy & Analytics, The Michaels Companies, Inc.

This should be a very enlightening event, and chance to get some perspective from many different parts of the industry in one place. The Creativation 2019 Industry Panel Discussion will take place on Saturday, January 19th from 5:30pm-7:30pm and is free with Creativation badge.

Visit the Creativation 2019 show website to register for these events and others.

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New Products & Innovation: The Key to Creativation

New products are one of the central reasons that attending a trade show is important. It’s not just the chance to see the products themselves, but to learn about them, and interact with them and the industry innovators that created them that is so important. At Creativation 2019, a combination of old and new events brings new products and industry innovations to AFCI members and show attendees.

[This is a sponsored post for AFCI, but views are entirely the author’s own.]

Creativation New Product Showcase 2017

Creativation New Product Showcase 2017

New Product Showcase

For most Creativation show attendees, their first stop is the New Product Showcase in the convention center’s lobby area. (The showcase design has been changed to a single level of display since I took this photo in 2017, giving attendees a much better view of the products.) All products displayed in the New Product Showcase must have been released since the previous year’s show. It’s a great way for attendees to get a sneak peak of some of the most exciting new products before they even hit the show floor!

(Exhibitors who are interested in taking part in the New Product Showcase at Creativation 2019 can click here for more information.)

New Product Networking Event

One of the hottest events at Creativation is always the New Product Networking event on the evening before the show floor opens. The event takes place right in the New Product Showcase area in the Phoenix Convention Center lobby. It’s a must-do event for many Creativation show attendees. It’s the perfect combination of a chance to catch up with old industry contacts (and make new ones!) with the chance to explore some of the industry’s most innovative new products. Wander among the displays and check out the new products while chatting with other show attendees. (Don’t forget to bring something to write down all the booths you want to visit after seeing the new products!) In 2019 the New Product Networking event takes place on Friday, January 18th from 4:30pm to 6:00pm.

New Product Awards

The showcase and networking event are established traditions at Creativation, but something new is coming to join them in 2019 – New Product Awards! A panel of industry judges will judge products that are displayed in the New Product Showcase by the following criteria:

  • What makes the product unique
  • How it will improve the crafter’s overall experience
  • What makes it interesting to those outside of the crafting community

These awards are a brand new announcement from AFCI and more details will likely be forthcoming shortly. Watch for more information on the New Product Showcase page.

New Exhibitor Section

Another wonderful place at the Creativation show to find fresh new products (and new companies) is the New Exhibitor section of the show floor itself. This section, which for 2019 is housed right in the middle of the show floor between the Stamp Village and the Yarn Pavillion, can always be counted on to for exciting innovation and discoveries. Whether it is an up-and-coming new stamp company, a new craft organizer, or a tempting new craft to try…the New Exhibitor section is one of my must-do’s each show. Today’s new exhibitor may be tomorrow’s big thing!

Tim Holtz idea-ology make take 2017

Tim Holtz idea-ology make & take at Creativation 2017

Demos / Make & Takes

It’s one thing to see innovative new products, but just as important is learning about them. The Creativation show floor offers a plethora of options for seeing new products in action. In some booths you’ll find designers showing off their personal product line and sharing tips on how to use it. In others, you can sit down and get hands on with the latest paint or ink and take home a ready-to-display sample along with hands on experience with the latest product. Don’t forget to learn while you place orders and make new manufacturer contacts!

(Looking for all the details on Creativation 2019? To view the full preview guide, click here!)

 

 

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