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Tag Archives | acquisitions

American Crafts Buys BoBunny Press

American Crafts announced on October 6th (Friday) that they have purchased Utah scrapbook wholesale company BoBunny Press from the family that founded it over 20 years ago.

BoBunny exhibiting at Creativeworld at Messe Frankfurt in 2015.

BoBunny Press was founded in 1996, on the eve of the scrapbooking boom, by Jan Lanoy. The Layton, Utah company grew to include Lanoy’s husband Don and son Matthew over the years, and today BoBunny product lines are sold in 40 countries.

“It’s bittersweet to say goodbye to the industry, the store owners and the friends that we’ve made over the years, ” says Jan Lanoy. “But with me retiring, I wanted to make sure that crafters could continue to enjoy BoBunny for years to come. I have confidence that American Crafts will do a great job of making sure that happens.”

“The Lanoys have established a wonderful brand that resonates with crafters around the world,” says American Crafts CEO Wayne Mitchell. “They have tirelessly helped built the industry, and American Crafts is proud to continue their legacy by offering BoBunny products to the craft market.”

According to the announcement, product from BoBunny will begin shipping to retailers on November 1st from the American Crafts warehouse. Until then, retailer orders will ship from BoBunny’s current warehouse. Invoices dated October 3rd or earlier should be paid to BoBunny. Invoices dated after that date should be remitted to American Crafts.

Ordering of BoBunny branded product will be available immediately through the company’s sales reps, and new product will be developed under the BoBunny brand, according to American Crafts. Some of BoBunny’s designers have been hired by American Crafts to continue the brand’s signature look and feel under the new ownership.

This is the third acquisition this year by American Crafts, which has become known for acquiring smaller companies in recent years as it has made eight previous acquisitions and signed several high profile licensing deals as well. Earlier this year, the company first acquired Core’dinations (from its previous owner Darice) in January, and then DCWV’s paper division in June.

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Craftsy Bought By NBCUniversal

Online craft education and retail portal Craftsy notified its staff and customers on Wednesday that the company has been bought by NBCUniversal, a subsidiary of Comcast.

craftsy logo

Denver, Colorado-based Craftsy, which grew out of a start-up called Sympoz Inc., was founded by former executives of eBay and ServiceMagic.com and went live in 2011. By the end of 2014, the company had received four rounds of venture capital funding totaling nearly $100 million. No terms have been announced for the company’s acquisition.

Although it has never been profitable, Craftsy has boasted of having over eleven million users (and a million visitors per week) in recent press statements. The site’s online classes in creative arts include such topics as papercrafting, photography, quilting, sewing, knitting, cake decorating, drawing, painting, cooking, and crochet, among others. Craftsy also sells craft supplies and patterns via their online platform.

In a letter to the site’s users and staff, founder & CEO John Levisay indicated that he will be remaining with the company for the next four years. Levisay also indicated that the company’s offices in Denver and Indianapolis will both continue to operate. NBCUniversal also has an office in Denver. Levisay also revealed that Craftsy had been approached by multiple prospective buyers previously whose overtures were rebuffed, but that he felt that NBCUniversal was a good fit for the company.

For those looking to join the newly acquired company, Craftsy posted a job opening two days ago for their Denver office for a Community Manager position.

The streaming craft educational content market has has seen a few interesting alignments in recent months. In early March, Craftsy announced a new partnership with Michaels Stores that would provide exclusive offers to Michaels customers for the site’s classes and provide the site’s customers access to Michaels’ product offerings. This was followed in April by the announcement that Creativebug had been purchased by Jo-Ann Fabric & Craft Stores. It seems that the major players in the space – and the major players interested in the space – are picking sides and placing their bets.

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