Halloween is on the minds of many crafters already! Whether their preference is spooky and scary or cute and fun, scrapbookers will find plenty to love in this year’s Halloween releases.
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There’s been a lot of talk the past few years about the explosion of Halloween products in the scrapbooking industry. As holidays go, it’s probably the second most popular one to create scrapbooking products for. That said…for 2018 I’ve one been able to collect about half as many new Halloween paper releases as Christmas ones. This is a testament to both the runaway popularity of Christmas, and the fact that the Halloween “trend” may not be as ubiquitous as it seems. One factor limiting Halloween’s market, of course, is that it doesn’t have quite the international appeal of Christmas.
What are the trends for Halloween 2018?
The biggest trend visible this Halloween is the integration of purple and green as Halloween palette colors. The integration of these colors started with “alternative” Halloween collections entirely in purple and green, offered as alternatives to the traditional black and orange. This has now progressed to purple and green being mixed right in as part of the color palette of the black and orange.
American Crafts is betting that the “photo realistic” look is coming back. This look was popular in the early days of the scrapbook industry nearly two decades ago but hasn’t been widely seen in products in a long time. American Crafts’ new Halloween Photo Real paper pad is part of an 8 pad Photo Real collection. The company’s DCWV brand also appears to have included some “photo realistic” style paper designs in its Dark Fairytale paper pad. Is photo realistic back? It’s up to consumers to decide!
Vintage style is conspicuous in its almost complete absence from this years’ Halloween lines. Only three 2018 Halloween lines are arguably vintage in style. (Although we haven’t seen pictures yet, it’s a pretty safe bet that the new Tim Holtz idea-olgy release will qualify as vintage!) The presence of vintage style in the industry has been growing in the last year or so, but many of the brands traditionally associated with vintage in the industry (Prima, Graphic 45) don’t have Halloween releases so that influence looks less than it really is in the Halloween releases. Continue Reading →