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Creativeworld 2016 | Creativeworld Trends and Floor Tour

Welcome to part two of my look at Creativeworld 2016, put on by Messe Frankfurt in Frankfurt, Germany! In case you missed it, you can check out part one here.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Creativeworld is based in Hall 4 of the massive Messe Frankfurt complex. Hall 4 is a three story building  with a beautiful atrium that is located directly next to the Torhaus services building where the Messe’s S-Bahn train station, press center, and many exhibitor services are located. Each of the levels of the building is designated by a decimal point – 4.0, 4.1, 4.2.

The Creativeworld show takes up all of Hall 4.1, and half of Hall 4.2 (which it shares with Paperworld), while Hall 4.0 is occupied by Paperworld.

Messe Frankfurt building 4

While technically part of Paperworld, there is also “Creative Materials” sourcing in the International Sourcing section located in Hall 10. That hall features three whole floors of international sourcing companies like this bead manufacturer, Banaras Beads Limited, who was located in Hall 10.2.

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source – Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

No matter what language you speak, it’s easy to find what you are looking for with Messe Frankfurt’s simple signage. The signs for the various different shows are also color coded, for easy visual reference. Christmasworld, which is also going on at the Messe during Creativeworld, is appropriately color coded red! Continue Reading →

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Creativeworld 2016 | Experience Frankfurt & Messe Frankfurt

The month of January typically is host to two trade shows in the crafts industry. Despite being part of the same industry, their locations on different continents makes them very different experiences. Here’s the first part of my look at Creativeworld 2016, hosted at Messe Frankfurt in Frankfurt, Germany, and what the experience of attending the show was like.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Talking the Talk

Creativeworld 2016 was my third year attending the Creativeworld show. When I talk to people about my experiences traveling to Germany for the show, one of the most common questions I get is about navigating the language barrier. In fact, language is one of the smallest concerns in traveling to Creativeworld for English-speaking attendees.

English is the common language meeting ground of many Creativeworld 2016 show attendees who do not speak each others’ native language, and is one of the official languages of Messe Frankfurt. It’s not uncommon to walk into a booth and see people from (for instance) Germany and Russia speaking to each other in English because they don’t know each others’ languages but they both know English. Translator headsets are available in English for organized events like workshops, and signage is created in an easily understandable way for speakers of any language.

But what about outside of the Messe and its accommodations for international visitors? Again, language is not much of a barrier to English speaking visitors to Frankfurt. Many Germans speak English quite fluently thanks to excellent mandatory language programs in schools. Signs in areas like the airport (below) and the major train stations are also in English, as well as critical announcements. Once you get familiar with a few terms and signage system from seeing them on the bilingual signs, you’ll have no difficulty navigating areas without bilingual signs.

Frankfurt Airport Signage

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