Update | Studio Calico, Paperclipping, Typecast, and more!

This week’s edition of the Update column brings news of lots of change, the Typecast…and lots of jobs!

Honors. Bowling Green, Kentucky-based INKED has been named by Inc. Magazine as the 7th fastest growing business in Kentucky. INKED is known to most in the scrapbook industry as Studio Calico. Many scrapbookers are not aware, however, that behind the scenes of their popular scrapbook kit company, INKED also offers web platforms, marketing, product design and fulfillment to internet influencers. Among the well-known names that are part of the INKED client base are Ali Edwards and A Beautiful Mess.

Crimes. According to their Facebook page, Kerri Bradford Designs’ website has been taken down due to being hacked and vandalized. Kerri and her team do not believe that any customer information was compromised. (The site did not contain any payment information since their payments are authorized via Paypal.) The site will remain down for a short period of time pending the completion of a previously planned new website that is to be rolled out shortly.

Magazines. The first issue of the new lifestyle magazine by Fixer Upper mega stars Chip & Joanna Gaines will be hitting newsstands in October. The new Meredith Corp publication, announced in July, is tentatively titled Magnolia Lifestyle. It will join premier lifestyle brands Better Homes & Gardens and Martha Stewart that are also under the Meredith umbrella. Content will include features in the areas of entertaining, food, lifestyle, family, and decorating. The quarterly magazine will carry a $7.99 cover price and the first issue will be hospitality themed (just in time for holiday entertaining).

The “farmhouse industrial” style popularized by Fixer Upper has heavily influenced the DIY and crafts industries since the show skyrocketed the Gaines’ to stardom a few years ago. With 400,000 copies of the new magazine about to hit newsstands, it appears that the Gaines’ – and their signature style – won’t be going anywhere anytime soon.

Endings. Noell & Izzy Hyman of Paperclipping have announced that they are ending their Paperclipping video membership service after August 2017. Because of this, one year renewal memberships are no longer available. They have also stopped recording the Paperclipping Roundtable podcast, with the final episode being #277 which was released in early August.

Most of my readers know that I was the founding co-host on the first 121 episodes of the Paperclipping Roundtable, appearing on it from January 2010 until July 2012. I’m sorry to see the show go, and wish Noell all the best in her new endeavor.

Endings? Another one of the country’s premier scrapbook stores has announced that it is (probably) closing its doors. Scrappy Chic in Livonia, Michigan announced on September 14th that if they do not find a buyer immediately, they will be closing at the end of October. According to the store’s owner, “important family matters that need my attention” are the reason for the decision to close the 10,000 square foot store.

Changes. Laura Vegas, who has been the Creative Team Coordinator for Bella Blvd for 5 years, announced this past week that she is departing the company.

Changes, part two. In late August, Denver-based Craftsy laid off 24 employees from the department that produces their online video tutorials. The company says it is slowing down the number of new videos that it is producing to focus on a major expansion of its ecommerce business, including producing its own branded product lines.


New Products. We R Memory Keepers has announced that the immensely popular Typecast typewriter will soon be released to all retailers, and with that release will come two new colors of the machine! The Typecast machine, which was previously only available in pink and black at Michaels Stores, will also be available in mint and white as part of the wider release. (Must have now? Our advertising partner A Cherry On Top has the two new Typecast colors available for pre-order.)

New Products, part 2. Fuji announced at the Fotokina show in Cologne, Germany on September 19th that it is developing a version of its popular Instax film that will have a square photo format, along with a camera for the format. The Instax SQUARE film will have an image size of 62mm x 62mm, and the finished photo (with border) will have a size of 85.6mm x 72mm. The new Instax SQUARE product is scheduled for a Spring 2017 release.

Links. Blogger and scrapbook instructor rukristin has written an exhaustive overview of the state of scrapbooking at the moment – defining the different types and genres that are being created and their uses and meaning. It’s an excellent “state of the union” on the market at the moment.

Jobs: The following scrapbook and craft industry jobs are currently posted as available:

To get your company’s open position listed in our job listings, please email a link to the posting to

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11 Responses to Update | Studio Calico, Paperclipping, Typecast, and more!

  1. Rhonda Hestir September 26, 2016 at 8:48 am #

    Nancy, I’m just a scrapper. I’m not in the industry (any more-used to work for Leisure Arts,) but I always enjoy reading your updates. I’m just back from a trip to the beach and I found a wonderful LSS while I was there, called Gigi’s Scrapbookin’ and More in Foley, AL. It was so nice to see a thriving store since SO many local scrapbook stores have closed their doors in the last few years. I would not have known they were there without a billboard on the main road to the beach.

    I also frequent two other LSS’s that are hangin’ in there: Scrapbook Generation in Springfield, MO and Scrapbooks Forever in Branson, MO. All of these stores are located in vacation destination towns, which I’m sure is a lot of what keeps them going.

    I would love to see you ( or someone) promote local scrapbook stores in some way. They are having to work hard to stay open by offering crops and classes and expanding into mixed media, photo printing, etc… It would be great to see a different LSS featured every week, to raise awareness and help keep them in business.

    I live in a small, rural town so I want to add that I’m happy to see Hobby Lobby and Michael’s opening stores in smaller markets (that’s me!) In the last 6 months, both stores have opened new locations in mid-sized towns within an hour of me!!

    So, those are my thoughts. Keep up the good work, and keep posting your own scrappy creations, too!

    Rhonda H

    • Jill Polanycia September 26, 2016 at 12:17 pm #


      There is a Facebook group called The Traveling Crafters ( that has a Google map of all local LSS stores in the country. Members can submit store info and updates about stores opening/closing and the owner keeps the map up to date. Super handy when traveling to somewhere new to see if there are LSS you can support!

      Jill P.

    • Nancy Nally September 26, 2016 at 12:59 pm #

      Definitely food for thought Rhonda…thanks!

  2. Cindy deRosier September 26, 2016 at 12:36 pm #

    Excellent article, as always.

    • Nancy Nally September 26, 2016 at 12:58 pm #

      Thanks Cindy!

  3. Donna C September 26, 2016 at 1:24 pm #

    Lots of info, thank you! However, I clicked over to the “state of the union” article you cited and I didn’t read anything about the industry. Basically a comprehensive post about different types of scrapbooking and how it might suit individuals. I was expecting to see some data driven info and perhaps opinions on how the industry is fairing compared to other hobby related endeavors, etc.

    • Nancy Nally September 26, 2016 at 1:30 pm #

      It’s about the industry from the standpoint that it is an overview of the different types of scrapbooking that are active in the market at the moment, and why people do them, which is of interest to marketers in the industry.

      There really isn’t any data available for anyone to share about the statistical state of the market at the moment as the only ones who have that data are companies who have their own internal info and they certainly aren’t going to share that. Hopefully CHA will be sharing some in January from their research.

      • Donna C September 27, 2016 at 12:57 am #

        Thanks Nancy ? I do seem to recall reading about industry revenues in the past and how they had declined. I thought that info was public knowledge. Anyway, it would be interesting to see the growth or decline in the various types of scrapping. I wonder if the printed photo books are still as popular as they once were? It seems like Project Life and it’s iterations are going strong. But, that’s just my personal observation…certainly no data to back it up! ? Looking forward to CHA coverage! ?

        • Nancy Nally September 27, 2016 at 1:21 am #

          CHA used to do annual market surveys, which is probably the information you are recalling hearing about. However, it’s been quite a few years now since they’ve done one so the last released information is massively out of date. They have, I believe, promised a new survey will be released in Phoenix that will bring us more current data again.

  4. Melissa LaFavers September 26, 2016 at 8:17 pm #

    Thank you for the mention of Scrappy Chic closing. I have been a frequent customer of that store for many years, and while the shock is wearning off, I’m not sure the sadness ever will completely. Not only is it a veritable wonderland of scrapbooking and paper-crafting supplies, it is where I met a group of women who have enriched my life beyond measure in the year since they welcomed me into their circle. Hours of laughter and sharing our lives at weekly crops will continue however we can make that work, but we will never forget the store and all it has meant, not only to us, but to hundreds of other women who discovered and celebrated their creativity there.

  5. gabmcann September 26, 2016 at 9:55 pm #

    Thanks for all the news Nancy. That typewriter looks really cool!

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