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Jobs | Web Marketing Specialist – Esselte Corporation (Xyron)

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Web Marketing Specialist

About the Job

Esselte Corporation has a long tradition of developing innovative solutions to help simplify modern workplaces and processes.​ In 2013 our company celebrated a century of innovative organizational solutions for workplaces throughout the world.​ From the start, we have responded to changing market needs by developing numerous ground-breaking and award-winning products.​ Our current portfolio features everything from the innovative Leitz Mobile, a range of new accessories for mobile devices, to creative products for the Art and Craft Industry, to laminators for businesses of the 21st century.​ The company sells products and services in 144 countries around the world.​ With subsidiaries in 29 countries,Esselte owns a strong portfolio of global brands including its principal brands Leitz, Rapid and Xyron.​

Esselte is looking to grow its North American business unit and would like to add a dynamic Web Marketing Specialist to the team.​

Brief Summary:

The Web Marketing Specialist is responsible for increasing ecommerce sales on our websites by developing compelling content, optimizing for search engines, online advertising, newsletters and more.​  This person’s responsibilities will include:

  • Creating, maintaining and updating website content utilizing the content management system
  • Implementing marketing campaigns through website and work with social media team to coordinate campaigns
  • Being the key contact and liaison for all website discussions with web development team and be able to communicate needs to the development team
  • Analyzing and reporting on the health and success of the website and social media, and make changes for continuous improvement
  • Optimizing web content for search engines
  • Developing and executingmarketing campaigns to drive consumers to the website
  • Being involved in the planning of marketing strategies to increase visits, engagement, sales and repeat visits on the website

 Qualifications:

  • Minimum of a Bachelor’s degree in related field
  • 3-5 years’ experience in Adobe Creative Suite, SEO, CMS, Google Analytics
  • 3-5 years’ experience working with html and CSS
  • Ability to write compelling marketing communication
  • Ability to design persuasive web banners and ads based on brand guidelines
  • Candidate must be able to build credibility and trust by demonstrating high ethical standards and personal integrity.​
  • Ability to cultivate and foster relationships with internal and external contacts, and function as an effective team member.​
  • Ability to travel as needed.​
  • Ability to thrive in a fast paced environment

We offer a competitive salary with benefits including health and 401K.​  Please visit our websites at www.​xyron.​com,www.​leitz.​com/​en-US/​, and www.​rapid.​com

Contact the company’s human resources department at vwilliams [at] esselte.com to apply.

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