CHA Winter 2013 | Echo Park

Craft News

Jan 19

The designers at Echo Park must have been very busy bees, because this popular company debuted nine brand-new full collections, plus eight fresh Mini Themes.

Let's start with the full collections:

Scoot by Deena Rutter, with bold primary colors and youthful transportation prints geared to little boys, is shipping to retailers now.

"Sweet Girl" and "All About a Boy" ship in March. These companion collections by Lori Whitlock have plenty of kid-friendly elements, but also include quite a few versatile paper patterns that would work with any subject. These two lines also include coordinating decorative tape sets.

The "Bundle of Joy" baby collections by Alisha Gordon are also shipping to stores in March.

A Perfect Summer by Lori Whitlock, shipping in April, is full of saturated color and playful summery prints.

In keeping with recent industry trends, each of the above collections includes a sheet of cut-apart 3x4 journaling cards and a 6x6 paper pad.

And speaking of trends, the newest Photo Freedom collections are sure to be popular for pocket page scrapbooking. Versatility is the name of the game here...create full-page layouts with these products or cut apart journaling and title cards to fit pocket sleeves.

Volume I, shipping right away, is what Echo Park calls its essentials collection. With its bold graphics and colors, the Collection Kit would be a great introductory purchase for pocket page scrapbooking. As open stock, this collection has loads of on-trend elements for numerous page themes and coordinates well with other collections.

Happy Go Lucky is a spunky Photo Freedom compatible springtime collection. Birthday Wishes, designed by Glitz Design, is the first event-specific product in this category. Both collections are headed to stores in February.

And as if that weren't enough, there's the Mini Themes, too!

Each of Echo Park's Mini Themes includes three double-sided patterned papers, a sticker sheet, and a Collection Kit. Shipping to stores in February are Brothers, Sisters, Happy Easter, and the camera-themed Oh, Snap. The color-specific Pretty in Pink, Yellow Submarine, Red, and Totally Teal will be heading to retailers in March.