Echo Park Announces Launch of Carta Bella Paper Company

Echo Park has announced today that it is launching a new sister company called Carta Bella Paper Company.

The announcement describes Carta Bella Paper Company as a premium brand that will have a sophisticated design style. Carta Bella’s paper and stickers will be produced on textured paper stock, and the lines will also have coordinating embellishments. The company will follow Echo Park’s existing business model for distribution, focusing on independently owned retail stores.

Aside from its association with Echo Park, Carta Bella Paper Company is notable for an impressive line-up of experienced industry professionals. The brand’s Creative Director will be design luminary Carina Gardner. She’s known to scrapbookers for her digital scrapbooking supplies (available through and her paper designs for My Minds Eye, but she’s also designed fabric for Riley Blake Designs and has her own sewing pattern line.

Carina brings with her to Carta Bella the team of designers that make up her CG Inc Design Firm: Deena Rutter, Samantha Walker and Melanie Ritchie. CG Inc will now be working exclusively for Carta Bella, according to

Carta Bella also has another team member that is well-known to industry members: Lindsay Moore, who will be the company’s Director of Sales. Moore was Director of Sales for SEI before co-founding Cosmo Cricket with Eric & Julie Comstock in 2006. Cosmo Cricket was purchased by Advantus in Sept. 2011, and after a brief time with Advantus, Moore has now moved on to help start up Carta Bella.

So why does Echo Park need a new brand name? One look at Carta Bella’s first collection tells you why.

Beautiful Moments, designed by Carina Gardner and shipping for Carta Bella in early June, is a huge departure from Echo Park’s signature bright, typically graphic style. It’s full of elegant, vintage elements in soft, sophisticated colors:

The use of the new company brand name will allow the combined companies to market to a new area of design without compromising Echo Park’s signature style. The company is also trying to present a more upscale experience with the use of textured paper stock, similar to what Authentique Paper is doing.

Nathanael Cook, Echo Park’s managing partner, described the new company’s formation:
We have been looking for some time for the right team of talented people to help us launch a new premium brand. We couldn’t be more thrilled with the way things have come together. Carina and her wonderful group of designers bring a style and sophistication to the brand that really sets Carta Bella apart from other manufacturers.
In addition to the release of Beautiful Moments in June, Carta Bella will show several new collection in July at the CHA Summer 2012 trade show in Chicago. To learn more about Carta Bella Paper Company, visit their website or their blog.

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8 Responses to Echo Park Announces Launch of Carta Bella Paper Company

  1. Debra May 2, 2012 at 3:22 am #

    Wow, interesting. Good for them!

  2. Mary in IL May 2, 2012 at 8:36 am #

    Love that paper and will look forward to being able to purchase it!

  3. Joanne May 2, 2012 at 9:17 am #

    I am always on the lookout for romantic , shabby -chic papers. Some of these papers fit the bill.
    I will continue to follow them ! Thanks for the article.

  4. Ann May 2, 2012 at 6:11 pm #

    This line looks beautiful. Can’t wait to see what they launch in July. Hoping some of the LSS decide to carry this.

  5. Jersey Girl Anne May 2, 2012 at 9:58 pm #

    so..exactly what does it mean to be a sister company? It all gets so comfusing to me. Are they owned by the same people?

  6. Leslie Williams May 3, 2012 at 4:07 pm #

    Love this new line. Very pretty. I’m curious about the marketing choice of branding this new company as a “premium brand” with high quality supplies. Maybe I’m strange (I already know I am, ha) but quality has never meant much to me as a scrapbooker. Besides dollar store junk, there isn’t much I won’t buy because of a lack of quality. For instance, jenni bowlin has always had really light-weight patterned paper ( it’s so thin it rips in my trimmer half the time), but this has no influence on my decision to buy her things. I buy based on design rather than “quality.” I guess compared to other brands, EP has cheaper stickers. They are the shiny kind as opposed to having a matte finish ( I’m assuming the shiny stickers I see in EP collection packs are cheaper to produce than stickers made by other companies, which may be incorrect). Anyway, I love those 12 x 12 stickers! I just did a page with This & That Charming and they are awesome!

    My point is that I am wondering how many scrapbookers are concerned with buying textured, higher quality paper, especially if it comes with a higher price point. I consider myself to be a very trendy scrapbooker. I can tell you all about the last cha releases from every company out there, and if I don’t care, I’m wondering if other scrapbookers like me will care. additionally, I doubt the “average” scrapbookers I see at crops care. That sounds elitist, but you know what I mean!

    What do you all think? Nancy?

    Also, thanks for picking my comment for Paperclipping Roundtable, Nancy!

    • Nancy Nally May 3, 2012 at 4:24 pm #

      For certain projects, the quality may not matter to consumers. But for other things, like party accessories for a fancy event, you might care about the impression given off by the paper quality. Since papercrafts companies are trying to appeal to these niche markets these days to broaden their base of consumers, that can be a marketing tool for them.

  7. Robyn Palmer May 4, 2012 at 4:49 pm #

    **comment removed by moderator for violating Scrapbook Update’s comment policy

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