Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?

Provo Craft has been hinting that it has a big new product introduction coming again for CHA Summer 2010. According to recent trademark filings with the US Patent & Trademark office, that machine may be an offering called the Cricut Imagine that will both cut and print – a first for the company as well as for the scrapbook industry’s highly competitive electronic die cutting segment.

On March 19th, attorneys for Provo Craft filed an application to receive a trademark on the term “Cricut Imagine”. The description for the usage of the trademarked term reads:

Electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form, and accessories therefor; blades for electronic cutting machines

There’s also a reference to the term being used to market “Computer software containing fonts and graphics for use in operating electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form” as well as “plastic cutting mats”.

The only other Cricut trademark application that refers to printing is the Cricut Script application from 2007. That term was trademarked and used to sell the original “baby bug” machine via QVC, with emphasis on the ability to use the ink-drawing cartridges with it. The trademark for the Cricut Expression machine, filed more recently than the one for the Cricut Script, does not mention printing.

In the past, Provo Craft has applied for trademarks shortly before a product was introduced. The Cricut Cake trademark was only filed for on January 20th, literally two days before the product’s public unveiling at the CHA Craft Supershow that preceded CHA Winter 2010 in Anaheim. (Learn more about the Cricut Cake in May’s review of the machine and enter to win one in our giveaway.)


33 Responses to Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?

  1. Betsy Burnett July 20, 2010 at 8:10 pm #

    It will be interesting to see what this machine will do…

  2. Myrna Cochrane July 21, 2010 at 12:06 am #

    Imagine the fun one could have with this machine. What next?

  3. Jennifer Rogers July 21, 2010 at 3:17 am #

    That would be worth making space in my stacked-to-the-rafters scraproom for! Thanks, N! Look forward to more news. (greetings from Jhb, S.A.)

    • Nancy Nally July 22, 2010 at 6:50 pm #

      Thanks for visiting Jennifer! Greetings to S.A.!

  4. Lyneen July 21, 2010 at 3:25 am #

    NOW this sounds very intriguing!!! Can’t wait to see it!

  5. Amy K July 21, 2010 at 4:42 am #

    Very interesting – thanks for the info Nancy.

  6. Nicole LeBlanc July 21, 2010 at 8:09 am #

    I just might try hybrid scrapping with this nifty gadget!

  7. Misty July 21, 2010 at 8:43 am #

    very interesting, can’t wait to see what it is all about. 🙂

  8. Lauri July 21, 2010 at 9:23 am #

    Amazing !

  9. Shirley Fread July 21, 2010 at 10:50 am #

    Sounds really interesting! Can’t wait to see what its all about!

  10. Debbie July 21, 2010 at 10:56 am #

    Intereting….very interesting

  11. Christine Ousley July 21, 2010 at 10:58 am #

    That would be a very must have machine!! Can’t wait to see if it is released this CHA!

  12. Mary L July 21, 2010 at 11:44 am #

    will look forward to the reviews on it once it is out.

  13. Vicki July 21, 2010 at 2:17 pm #

    Is there a reason that they can’t just add on to the machines they have already sold us? perhaps adding more computer capibilities? I think new machines are wonderful but as a consumer I am not sure I need more gadgets.

    • Jillian July 21, 2010 at 5:35 pm #

      Vicki, Yes there is a reason. They make more money by selling separate machines.
      I sell the Silhouette which is an electronic die cutting machine, where you never have to buy fonts b/c it will cut any font that is on your computer. Any design you wish to purchase you can purchase as a download into your computer (no waiting to get to the store to buy a cartridge, or waiting for it to go on sale!) for just $0.99 or less.
      We have been doing ‘print and cuts’ for some time with the Silhouette and there was nothing extra to buy. The silhouette also does numerous other things which are not yet possible with the Cricut. I am in Canada, but look up to get more info on the machine if you wish. Buying this one machine will save you heaps of money. 🙂 Hope this helps.

    • Nancy Nally July 22, 2010 at 6:36 pm #

      Technology progresses at a rapid rate…to truly keep pace with the development of technology, a whole new machine is necessary. Otherwise they will be left in the dust by their competitors who WILL produce a new machine with up-to-date technology.

  14. Irene at Gone Scrapbooking July 21, 2010 at 4:18 pm #

    Thanks for the heads up, I can’t wait to see the new Cricut machine! I linked to your article from today’s national scrapbooking news at

  15. DebraK July 21, 2010 at 5:09 pm #

    If they could add the embossing effects like Spellbinders, they would have a BIG winner!

    • Nancy Nally July 22, 2010 at 6:51 pm #

      That would definitely be interesting.

  16. Stephanie July 21, 2010 at 8:23 pm #

    oh…I think I want… who am I kidding… I WANT!

  17. CherylP July 21, 2010 at 11:01 pm #

    I can’t wait to see this product!! I just hope this works with vinyl as well as paper!!!

  18. dani July 22, 2010 at 5:03 pm #

    I agree with Vicki. The E has buttons just waiting for updates. Forcing scrappers to spend big bucks when they already did buying the E and are still spending the dollars on pricey cartridges just doesn’t seem fair to loyal customers.

    • Nancy Nally July 22, 2010 at 6:40 pm #

      I’m not quite sure what the difference is between an updated Cricut machine and say, an updated cellphone or computer. Technology advances and so new models have to be produced to keep up with it for the company to stay competitive.

      But that doesn’t mean that you have to buy every new model that comes out…just like you don’t buy a new computer or phone every year.

  19. KimberlyRae July 22, 2010 at 11:40 pm #

    Oh Wowwwwwwwwwwwww!! Whooppeeeeeeeeeeeee [flips flips…and they anin’t free at 50…lol]
    I’m very new to all this ‘Crickit’ stuff [maybe one of you expert cricit gals could explain to me]?
    I was just saying to my youngest daughter, yesterday wouldn’t it be great to have a machine that you could design on, and then cuts and prints those designs.
    I heard the buzz it will even cut FABRICS as well as other mediums we hold so dear to our hearts….ohhhhhhhh my goshh! just can’t wait!

    • Kathy M. July 25, 2010 at 1:27 pm #

      Hi kimberly, yeah the cricut’s now can cut all those things you’ve been hearing about some of the stuff you’ll just need the deep cutting blade for. check it out cricut’s are wonderful and fun so many ideas so many ways the possibilities are endless. enjoy and i hope it helps.. kathy

  20. SuzieQ July 25, 2010 at 12:26 pm #

    Just waiting to see the reviews after use.

  21. Kathy M. July 25, 2010 at 1:23 pm #

    Great I was just getting ready to upgrade to the expression now I think I’ll wait even longer to check this one out 🙂 I can’t wait !!!

  22. Vicki July 26, 2010 at 12:25 pm #

    Nancy- I agree you don’t have to buy the latest and the greatest.. I had my last cell phone for almost 10 years.. my current one is three years old.. but you know what?? I can buy the latest and greatest APP’s for it– I didn’t have to buy a new phone.

    I guess we want to deal with a company that keeps coming up with innovative ideas and ideas that will be breath new life into the products they have and not always be chasing after the pot of gold.

  23. Wendy July 27, 2010 at 12:52 pm #

    I read it will be $599, I am not convinced, I have spent so much on the Gypsy and Carts already, having it print the image kind of takes the fun out of it to me. You can google almost any image and have a picture of the item to print out for free. I will have to wait for the full demo! 🙂

  24. mikasa February 27, 2011 at 2:36 pm #

    will you be abe to put the program into the gypsy? I would like to know.Thank

    • Betsy Burnett February 27, 2011 at 3:27 pm #

      The gypsy will allow you to create/cut out images with the cartridges you own and have synced to the gypsy. It works with all of the current Cricut machines. (Imagine, Expression etc.) As far as creating your own images to cut there isn’t the capability with the Provo Craft versions, some of the third party software companies allow you to experiment with that.

  25. mikasa February 27, 2011 at 3:54 pm #

    Thank you for you’r information.mikasab123

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