Heidi Grace Kress (better known to most scrapbookers as just “Heidi Grace”) announced recently that she is starting a new business since Fiskars discontinued her consumable product line.
Kress’s company Heidi Grace Designs was bought by Fiskars in late 2005. In January 2009, Fiskars announced that they were discontinuing all consumable products. This left Kress, who designed scrapbook paper and embellishments, with nothing to design for the Fiskars line bearing her name.
According to her blog, Kress has opened a new company called “clever“. The company will produce and sell items not covered by her non-compete clause in her Fiskars contract, primarily children’s clothing, children’s decor and one-of-a-kind art pieces. Kress has opened a boutique in her hometown to sell the items, and plans an Etsy store as well. Some items will be made available for wholesale.