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Top Ten Product Trends at CHA Winter 2010, Part 2

It’s time to look at part two of the top ten product trends from CHA Winter 2010! (In case you missed it, here’s part one.)

Please note that these trends are intended to take a look at the types of products that are being offered, not the specific design and style trends that were being applied to those products.

6. Fabric/Canvas

Top row, left-right: Studio Calico, Prima, Prima. Middle row (l-r): Adornit, BasicGrey, BasicGrey. Bottom row (l-r): Melody Ross for GCD Studios, Claudine Hellmuth Studio, Webster’s Pages.

Maybe it is a reflection of the homemade/vintage feeling that is sweeping scrapbooking, but a lot of CHA Winter products were created from textiles. Replacing the hard metal embellishments of a few years ago, fabric is both more versatile as a material and more affordable. There’s also less government regulation to worry about for manufacturers, such as issues created recently by the CPSIA.

Some fabric items, such as Donna Downey’s products for Prima, are a blank starting point for projects. Others, such as Studio Calico’s Fabrips borders, are full-featured embellishments designed to be incorporated into other projects.

7. Embossed Cardstock

Left-right: Jenni Bowlin Core’dinations, Bazzill, Tim Holtz Alterations.

Products that were either already embossed or for creating embossing are becoming quite common in the scrapbook market. All of the manual die cutting systems seem to offer embossing accessories, and Tim Holtz caused big buzz at CHA with his new Alterations embossing designs for the Sizzix machine. Many of the cardstock companies (like Bazzill and Core’dinations) seem to be entering a gray area between cardstock and patterned paper providers by branching into embossed designs. It’s also becoming more frequent for patterned paper companies to include embossed designs in their lines (K and Company has a long history of this, for instance).

8. Spray Ink/Mist

Left-right: Smooch Spritz, Inkadinkado, Chalkboard Glimmer Mist.

Ink of all kinds is a hot product right now. But spray ink, which has only recently gotten attention as a category, is the hottest of all the inks – attracting attention even from papercrafters who don’t own a single stamp. Tattered Angels offered up a big expansion of its Glimmer line at CHA Winter 2010 and many other companies also either offered the product for the first time or expanded existing offerings.

9. Fancy Buttons

Top: American Crafts Glitter Buttons. Bottom: Bazzill Vintage Buttons.

Buttons are back as part of the vintage trend, but with a twist from their classic scrapbooking incarnation. Instead of plain buttons we now have glitter buttons, textured buttons, and bling buttons. Gone are the days of companies selling color assortments of plain buttons to coordinate with their lines – now they must have extra detail of some kind. Offerings from companies like GCD Studios and Bazzill remind me so much of my grandmother’s button jar!

10: Die Cutting

Top row, left-right: Cottage Cutz, Sizzix eClips, Tim Holtz Alterations. Bottom row (l-r): Cricut Cake, Spellbinders, Craftwell eCraft.

At CHA Winter 2010, there was plenty of proof that lots of companies see both digital and manual die cutting as a viable market. Several new exhibitors were associated with die cutting, and some of the show’s biggest buzz was centered around the Cricut Cake machine. Besides the Cricut Cake, Sizzix and Craftwell also showed new electronic cutters, greatly expanding the options in that area for consumers. On the manual side, Cottage Cutz was exhibiting as an independent producer of dies, an indicator of the perceived strength in that market. Tim Holtz’s new collection of vintage style dies for Sizzix has potential to reach a new audience for their machine, which is known for a more graphic or cute style of design.

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2010: A banner year

Editor’s Note: A few days ago Scrapbook Update identified banners as one of the key product trends at CHA Winter 2010. Now, Contributing Writer May Flaum takes a closer look at that trend.

A few months back, I noticed banner patterned paper in a Studio Calico kit. I’ve also noticed digital brushes and other files from Rhonna Farrer at House of 3 that I like a lot. The more I think about it, the more paper banners make sense in scrapbooking. I am not sure why, but it would seem 2010 is destined to be a year of banners in scrapbooking. This is one trend that is picking up speed quickly!

{image above from American Crafts CHA booth – the Dear Lizzie collection}

Banners were all over the sneak peeks for CHA-Winter, and once on the show floor I noticed them everywhere – both decorating the booths and on product as well. Here are a few examples:

Melody Ross (above) has chipboard that could be turned into a decorative banner, mini book, or so much more. Webster’s Pages (below) has incorporated banners into their paper and ribbon.

The Dear Lizzie line from American Crafts (above) held banners in all forms from paper embellishments and patterned paper to stamps. October Afternoon (below) has a lovely banner sticker in their new “go fly a kite” line.

Making Memories (above) has a whole set of travel stickers full of banners and colors that make me want to take a vacation to somewhere warm. Jenni Bowlin (below) introduced make-your-own banner stickers. I think these are clever, and because they are paired with alphabet stickers on the same sheet, you can make titles or decorative accents for your projects as well.

Maya Road, The Girls’ Paperie, and several other companies also have products with banners coming out. There’s so many choices! Now, as products become available in stores, the next question is – how will I incorporate this trend in my crafting? My number one suggestion is that you make sure that your banners aren’t just floating around on your project. Ground them to the edge of a photo, to the edge of the paper, to an embellishment, or to some other element on your page.

To make your own banners, I have two suggestions. First, try cutting out squares of patterned paper and then cutting from the bottom center up to the top corner of each side. This will give you a pretty triangle like the example I’ve shown below.

My second suggestion is that you use a triangle punch, or if you want a different feel you can use a circle punch and cut it in half and string the pieces together.

Here is a layout I created with the new Jenni Bowlin banner stickers:

supplies: New Jenni Bowlin stickers and buttons, October Afternoon patterned paper from Thrift Shop line, Prima flowers and rhinestones, American Crafts pen, unknown trim, cardstock, and buttons

I went for a relaxed imperfect look to my banner, and I really like how these stickers come with little alphabet letters. The neutral colors will work well for a number of page subjects.

I look forward to seeing banners incorporated in more pages as these products hit the shelves. From every day occasions to birthdays, I can see a lot of possibilities here. Across the top, in the center, for titles, over a corner, at the bottom, or any other way you cut it – I am loving this new trend!

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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!



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May’s CHA Favorites: Trinkets & Treasures

The Scrapbook Update staff just got home from the Craft & Hobby Association Winter 2010 show in Anaheim! I will be writing several CHA posts here for Scrapbook Update, as well as sharing some personal stories from the show on my own blog over the next week or so.

While at CHA, the number one question asked of me had to be “what are your favorites? What do you love?” The answer is not simple. As I search through my six hundred photos from the show I’ve yet to delete an image or eliminate a brand as a contender for my picks. The vibe on the show floor was so positive, and the products being released were fantastic.  What a wonderful thing it is for me to be struggling to narrow down my favorites! I’ve never before had that problem at a show!

Today, I’ve decided to share my favorite “trinkets & treasures” from the show. From buttons to flowers to jewels the show floor was overflowing with bits and pieces that made me want to get creating right away. Here are some of my top picks:

Jenni Bowlin’s embellishments were all vintage treasure. Her buttons and butterflies were so amazing!

Kaisercraft has a cute new line called Devonshire, and I love this embellishment pack:

K & Co. has a vintage inspired line called Handmade. I loved these flowers:

Nikki Sivils came out with four colors of fantastic burlap covered buttons-

Websters Pages booth was filled with beautiful treasures. These sparklers are flat on the back (meaning there is no button shank) so they’re ready to go on your pages!

The Girls Paperie has these adorable charms that have it all – glitter, cute words, rhinestones, and lovely metal detail.

One of the sweetest lines at the show, Dear Lizzy by American Crafts charmed me for sure. These crocheted flowers will be so much fun.

Tim Holtz added some amazing items to his idea-ology line. These buttons were my #1 favorite from the line. They are metal (and other materials) – not painted plastic – so they’re a quality button that could be used on so many things.

Making Memories introduced a whole line of simple to make jewelry that is vintage inspired. Looking at the flowers and charms I saw a lot of things I wanted to use for my scrapbooking as well.

Finally Queen & Co came out with these Ice Rox. They are adhesive backed dots (like jewels or pearls) except they’ve got a multi-faceted shine that is off the hook. Photos don’t do them justice.

Stay tuned for more picks, trends, and so much more. I’ve got a lot of ground to cover!

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