Tag Archives | We R Memory Keepers

Update | Studio Calico, Paperclipping, Typecast, and more!

This week’s edition of the Update column brings news of lots of change, the Typecast…and lots of jobs!

Honors. Bowling Green, Kentucky-based INKED has been named by Inc. Magazine as the 7th fastest growing business in Kentucky. INKED is known to most in the scrapbook industry as Studio Calico. Many scrapbookers are not aware, however, that behind the scenes of their popular scrapbook kit company, INKED also offers web platforms, marketing, product design and fulfillment to internet influencers. Among the well-known names that are part of the INKED client base are Ali Edwards and A Beautiful Mess.

Crimes. According to their Facebook page, Kerri Bradford Designs’ website has been taken down due to being hacked and vandalized. Kerri and her team do not believe that any customer information was compromised. (The site did not contain any payment information since their payments are authorized via Paypal.) The site will remain down for a short period of time pending the completion of a previously planned new website that is to be rolled out shortly.

Magazines. The first issue of the new lifestyle magazine by Fixer Upper mega stars Chip & Joanna Gaines will be hitting newsstands in October. The new Meredith Corp publication, announced in July, is tentatively titled Magnolia Lifestyle. It will join premier lifestyle brands Better Homes & Gardens and Martha Stewart that are also under the Meredith umbrella. Content will include features in the areas of entertaining, food, lifestyle, family, and decorating. The quarterly magazine will carry a $7.99 cover price and the first issue will be hospitality themed (just in time for holiday entertaining).

The “farmhouse industrial” style popularized by Fixer Upper has heavily influenced the DIY and crafts industries since the show skyrocketed the Gaines’ to stardom a few years ago. With 400,000 copies of the new magazine about to hit newsstands, it appears that the Gaines’ – and their signature style – won’t be going anywhere anytime soon.

Endings. Noell & Izzy Hyman of Paperclipping have announced that they are ending their Paperclipping video membership service after August 2017. Because of this, one year renewal memberships are no longer available. They have also stopped recording the Paperclipping Roundtable podcast, with the final episode being #277 which was released in early August.

Most of my readers know that I was the founding co-host on the first 121 episodes of the Paperclipping Roundtable, appearing on it from January 2010 until July 2012. I’m sorry to see the show go, and wish Noell all the best in her new endeavor.

Endings? Another one of the country’s premier scrapbook stores has announced that it is (probably) closing its doors. Scrappy Chic in Livonia, Michigan announced on September 14th that if they do not find a buyer immediately, they will be closing at the end of October. According to the store’s owner, “important family matters that need my attention” are the reason for the decision to close the 10,000 square foot store.

Changes. Laura Vegas, who has been the Creative Team Coordinator for Bella Blvd for 5 years, announced this past week that she is departing the company.

Changes, part two. In late August, Denver-based Craftsy laid off 24 employees from the department that produces their online video tutorials. The company says it is slowing down the number of new videos that it is producing to focus on a major expansion of its ecommerce business, including producing its own branded product lines.


New Products. We R Memory Keepers has announced that the immensely popular Typecast typewriter will soon be released to all retailers, and with that release will come two new colors of the machine! The Typecast machine, which was previously only available in pink and black at Michaels Stores, will also be available in mint and white as part of the wider release. (Must have now? Our advertising partner A Cherry On Top has the two new Typecast colors available for pre-order.)

New Products, part 2. Fuji announced at the Fotokina show in Cologne, Germany on September 19th that it is developing a version of its popular Instax film that will have a square photo format, along with a camera for the format. The Instax SQUARE film will have an image size of 62mm x 62mm, and the finished photo (with border) will have a size of 85.6mm x 72mm. The new Instax SQUARE product is scheduled for a Spring 2017 release.

Links. Blogger and scrapbook instructor rukristin has written an exhaustive overview of the state of scrapbooking at the moment – defining the different types and genres that are being created and their uses and meaning. It’s an excellent “state of the union” on the market at the moment.

Jobs: The following scrapbook and craft industry jobs are currently posted as available:

To get your company’s open position listed in our job listings, please email a link to the posting to

Design Teams:


CHA Mega Show 2015 | Scrapbook Storage & Organization Products

Scrapbook storage is always a hot topic for papercrafters, and several new options were on display at the CHA Mega Show 2015 that will be showing up on store shelves soon.

Deflecto, better known for office supplies than for craft supplies, was offering some modular pull down bins with some nice features not seen in similar bins, like a slot to hold a label for the bin’s contents.

Deflecto craft bins Deflecto craft bins Continue Reading →


CHA Mega Show 2015 | Pocket Scrapbook Products

Let’s take a look at some products from the CHA Mega Show 2015 that will be of special interest to pocket scrapbookers!

Simple Stories is always a go-to place for great pocket products, but this new release has something extra exciting – a sequel to their bestselling Say Cheese collection! The collection includes a pack of pocket cards, and of course great embellishments too.

Simple Stories Say Cheese 2Simple Stories Say Cheese 2 EmbellishmentsThe new collection by Megan Hoeppner for Webster’s Pages is aimed at scrapbookers who record their memories on a monthly basis in pocket albums (as opposed to those who do weekly albums). The collection includes 12 sheets, one for each month of the year, that form the basis of an album. Continue Reading →


Breaking: American Crafts Acquires We R Memory Keepers

American Crafts announced today that it has acquired We R Memory Keepers.

Family-owned We R Memory Keepers is based in Salt Lake City, Utah and is known in the industry for its albums, tools and Albums Made Easy pocket scrapbooking collections – all of which make it an attractive acquisition target for American Crafts. It has also been getting attention for products in the home decor and organization markets at recent shows. The company has a licensing deal with designer Teresa Collins to design Albums Made Easy products.

We R Memory Keepers AlbumsWe R Memory Keepers has been having huge success with their “punch board” tools that create everything from flowers to envelopes, but they are also known for the Crop-A-Dile tools and the Sew Easy system. In September 2013, We R acquired Lifestyle Crafts, adding the QuicKutz and L Letterpress lines of tools to their line up at a time when letterpress is growing in popularity. Continue Reading →


CHA Mega Show 2014 | Scrapbook Update Top Ten Hot Picks

It’s that time again – time to name the hottest brands from the CHA Mega Show 2014 in Anaheim last month!

This time around, several themes seemed to emerge as I assembled the list, themes that were evident in the show in general. Most notable perhaps was the large influx of truly quality new exhibitors, a group of which the show hasn’t seen like this in years. Another recurring theme, that was evident again and again on the show floor, was of companies who have remade themselves after challenges the past few years and are rising again creatively. Together, these two phenomena combined to lend an air of positivity and optimism to the show.

So, without further ado…here’s the Scrapbook Update Top Ten Hot Picks from the CHA Mega Show!

Brother Scan-n-Cut

Brother Scan-n-Cut

This machine has been taking the crafting world by storm in 2014, winning first the Innovations award at the CHA Mega Show and then Tool of the Year at Creativeworld in Frankfurt less than two weeks later. Scan-N-Cut enters a crowded, competitive market for digital diecutting that already featured at least four major competitors duking it out, but the machine’s unique ability to cut whatever it sees on a piece of paper is garnering it a closer look from crafters. Continue Reading →