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Tag Archives | We R Memory Keepers

Breaking: American Crafts Acquires We R Memory Keepers

American Crafts announced today that it has acquired We R Memory Keepers.

Family-owned We R Memory Keepers is based in Salt Lake City, Utah and is known in the industry for its albums, tools and Albums Made Easy pocket scrapbooking collections – all of which make it an attractive acquisition target for American Crafts. It has also been getting attention for products in the home decor and organization markets at recent shows. The company has a licensing deal with designer Teresa Collins to design Albums Made Easy products.

We R Memory Keepers AlbumsWe R Memory Keepers has been having huge success with their “punch board” tools that create everything from flowers to envelopes, but they are also known for the Crop-A-Dile tools and the Sew Easy system. In September 2013, We R acquired Lifestyle Crafts, adding the QuicKutz and L Letterpress lines of tools to their line up at a time when letterpress is growing in popularity. Continue Reading →

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CHA Mega Show 2014 | Scrapbook Update Top Ten Hot Picks

It’s that time again – time to name the hottest brands from the CHA Mega Show 2014 in Anaheim last month!

This time around, several themes seemed to emerge as I assembled the list, themes that were evident in the show in general. Most notable perhaps was the large influx of truly quality new exhibitors, a group of which the show hasn’t seen like this in years. Another recurring theme, that was evident again and again on the show floor, was of companies who have remade themselves after challenges the past few years and are rising again creatively. Together, these two phenomena combined to lend an air of positivity and optimism to the show.

So, without further ado…here’s the Scrapbook Update Top Ten Hot Picks from the CHA Mega Show!

Brother Scan-n-Cut

Brother Scan-n-Cut

This machine has been taking the crafting world by storm in 2014, winning first the Innovations award at the CHA Mega Show and then Tool of the Year at Creativeworld in Frankfurt less than two weeks later. Scan-N-Cut enters a crowded, competitive market for digital diecutting that already featured at least four major competitors duking it out, but the machine’s unique ability to cut whatever it sees on a piece of paper is garnering it a closer look from crafters. Continue Reading →

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We R Memory Keepers Acquires Lifestyle Crafts

Salt Lake City, Utah-based We R Memory Keepers announced today that the company has acquired Lifestyle Crafts.

Lifestyle Crafts just emerged victorious last month from a lengthy legal challenge by Spellbinders over alleged patent infringement by QuicKutz and Lifestyle Crafts (after its formation and acquisition of the QuicKutz line in June 2010).

According to a representative for We R Memory Keepers, Lifestyle Crafts will still operate as an independent brand under the corporate umbrella of We R Memory Keepers. Dan Stewart, the company’s founder and president, will not be continuing with Lifestyle Crafts post-acquisition. Lifestyle Crafts’ business and warehouse operations will be moved to We R Memory Keepers’ headquarters. The company can still be reached at its pre-acquisition contact information. Continue Reading →

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CHA Summer 2013 | Hot Pick: We R Memory Keepers

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

We R Memory Keepers is a company that has really stepped up their game the past few years, and consumers have responded. Long known for being a tool and album specialist, the company is finally developing into a quality producer of a broad scale of papercrafting products, and even branching into home decor.

This fold down table and organizer (which has an MSRP of $199 and ships in September) was much-discussed by attendees in Vegas:

IMG_8709 Continue Reading →

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