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Tag Archives | Unity Stamp Co

Pink Paislee to Partner With Heidi Swapp & Christy Tomlinson

An explosion of signature lines has been happening in the crafts industry, and in Anaheim this month Pink Paislee will be unveiling partnerships with two new signature names: Heidi Swapp and Christy Tomlinson.

Pink Paislee, founded in January 2008, has rapidly become an industry mainstay by producing not only its own brand of lines but also licensed lines from popular designers such as House of 3 and Collage Press. The company will be at CHA Winter 2012 in booth #2091.

Heidi Swapp, who formerly had a signature line with Advantus, is returning to the market at CHA Winter 2012 as a solo brand after several years as part of the House of 3 brand that created digital products and also has licensed designs through Pink Paislee. Pink Paislee is partnering with Swapp to handle the manufacturing, customer service, logistics and distribution of the Heidi Swapp signature line, while Swapp will maintain ownership and creative direction of the brand and its designs as well as responsibility for product development, marketing, and education.

This arrangement is strikingly similar to the recently announced deal between Studio Calico and American Crafts, and emphasizes the increasing importance of economies of scale in product production in the industry, and the need for the creative business owners in the industry to rely on experts in non-creative areas of running their enterprises.

In addition to her new product line, Swapp also has a show on My Craft Channel called Create to Remember that is currently in its second season of shows. She will also be the subject of the June/July 2012 edition of Northridge Publishing’s new book series, Signature Series. Continue Reading →

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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!



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