My Hybrid Valentine

With less than a week before Valentine’s Day it would be easy to admit defeat and not do anything special for loved ones, but before you do that I ask that you reconsider and instead try working some hybrid magic. Hybrid crafting, or incorporating digital products into your paper crafting, is becoming more popular, and I remain a big fan!

Before you worry about Photoshop and your lack of digital know-how, let me tell you my favorite trick: I open up Microsoft Word, insert the images I want to use, resize them as needed, and click print. In under five minutes, you can be on your way to paper bliss.

For the projects shown here, I used the lace border set, word art kit, and the backgrounds kit by Rhonna Farrer at House of 3. I really like all of her 2010 Valentine releases, but these products were the ones I knew I could use over and over for sure. After selecting these products to work with, I decided I wanted to pick one other main element to work with: doilies. They have long been a favorite of mine, and lately they seem to be coming back into fashion. So I dug into my stash and pulled out a package.

I printed a sheet of 8 1/2 x 11 patterned paper (parts of which can be seen peeking out from my folded doily) in addition to printing out the valentine sentiment on a sheet of vellum. I also inked my folded doily (with worn lipstick distress ink) to add some color and detail before I stitched on the vellum sentiment on the bottom and two sides. Doing this created a pocket and secured the vellum. Now I can tuck love notes inside and give it away!

I liked my folded doily pocket idea so much that I made a second one. This time, I used it as a gift card holder and I added some accents as well. A major selling point for digital products like this word art kit is that I can use it for cards or other items I need to make multiples of with ease.

If you find an idea that works well, why not stick with it? I decided to try and convert my basic idea to a traditional card format:

I used a piece of patterned paper (digital – printed onto white cardstock) as well as some rhinestone brads and pink tulle for this simple card, and I’m happy with the results. None of these projects would take more than 15 minutes to recreate, and they are really budget friendly as well.

Of course my true test of digital products like these that are so strongly themed is “can I use it for other stuff too?” and the answer here is a huge yes! To show you what I mean, I’ve created this layout (doily and all!) to illustrate my point:

I re-colored the patterned paper (pink one) and then layered on some brushes and one of the fabulous word art titles as well and printed onto cardstock. I trimmed off the excess paper (to a finished size of about 8×8) and placed it on a sheet of die cut patterned paper from The Girls’ Paperie. From there it was fun and easy – just adding some stitching, a few fun accents, my doily, bits of patterned paper left over from my digital printouts, and before I knew it I had a layout all finished.

For your boyfriend or mom, favorite aunt or dear friend, any project you put a few minutes of hand crafted love into is sure to be well received. If you make the most of your paper stash and combine a bit of digital goodness you can have unique cards, layouts, home decor, and so much more in less time than it would take to watch your favorite TV show.

Before I head off to make some more love inspired creations I have some more digital product suggestions to check out this Valentine’s Day:

Katie Pertiet at Designer Digitals has been prolific in her offerings this year. A favorite pick of mine is these lovely photo masks.

Melissa Esplin has a font called Classy Cupid that I’ve fallen in love with.

Betsy Tuma has a free kit available at Two Peas that’s perfect for so many love filled projects.

Ali Edwards for Designer Digitals has these love embellishments that would be fantastic for so many projects and layouts.

I hope you too embrace this opportunity to spread happiness and love to all those that mean the most to you. If you’re interested in learning more about working digital scrapbook products into your traditional scrapbook pages, I invite you to check out my on-line six week workshop that starts in just two weeks at Big Picture Scrapbooking.

Until next time – happy {hybrid} crafting!

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[News] Two Peas Acquired By Leisure Arts

According to a post made today on the Two Peas In A Bucket message board by co-founder Jeffrey White, the online store Two Peas In A Bucket and its community have been purchased from Canadian family media company Kaboose by Leisure Arts.

Kaboose had purchased Two Peas in mid-2006 from its founders Jeffrey White and Kristina Nicolai-White for a reported $600,000. The founders have remained in charge of Two Peas during its time under Kaboose’s ownership.

Crafts publisher Leisure Arts has until now not really made a splash in the scrapbooking market. It will be interesting to see what their plans are to leverage the Two Peas audience from a marketing standpoint. It is also nice to see Two Peas back under the umbrella of a company with a better understanding of the crafts industry than Kaboose seemed to exhibit during their tenure.

To celebrate the new partnership (and probably to get some inventory off the books), Two Peas is having a huge sale.

Note: Although an anonymous commenter to this article puts the original purchase price by Kaboose at $1.2 million, public statements at the time of the purchase described the sale price as “US$600,000 in cash with additional consideration to be paid to the owners of Two Peas on an earn-out basis”. It is unknown except to company insiders what those additional amounts were, what period of time those additional monies were scheduled for and whether they were guaranteed in case of a resale of the site.

[Disclosure: This article contains affiliate advertising links.  The inclusion of these links did not affect the content of this article or the viewpoint of the author.]

Industry Retailers Make Internet Retailer 500

Internet Retailer just came out with their 2008 edition of the Internet Retailer Top 500, and several scrapbook industry and industry-related retailers made the list.

Retailers make the list based on their internet sales volume for the previous year. Amazon.com was #1 on the 2007 list. The top 10 also included such retailers as Staples, Office Max, Dell, Apple and NewEgg.

Kaboose, Inc., the parent company of online scrapbook site Two Peas In A Bucket, made the list based on the combined sales of Two Peas and the company’s Birthday In A Box operations. This was the company’s first year making the Top 500 retailers list.

Joann.com, the online arm of Joann’s stores, also made the Top 500 list for 2007.

Not technically part of the crafts industry but with ties to the scrapbooking industry through its licensing arrangements with CK Media, Shutterfly.com was also one of 2007′s Top 500 internet retailers. Several other photo companies – Adorama Camera, B&H Photo, and Ritz Interactive – also were Top 500 retailers in 2007.

The Top 500 list for 2007 shows a growing online market. The sales of the top 500 internet retailers as a group rose by 21% in 2007 from the previous year. Web-only merchants were one of the fastest growing segments, with sales growth over 22%. 44% of the sites in the top 500 are internet-only retailers. 21 online retailers reported sales of over $1 billion in 2007 compared to only 17 billion dollar retailers in 2006.

The full 465 page Internet Retailer report on the 2007 Top 500 retailers is available for $65 through their website.

Based on these numbers, internet retailing is clearly going to continue to be a strong – and growing – factor in the scrapbook market that brick and mortar retailers and manufacturers would be wise not to minimize or ignore.

Zemanta Pixie

[Digital Pick] Two Peas Basic Backgrounds by Sande Krieger

basic-backgroundsThis week’s digital pick is Basic Backgrounds by Sande Krieger at Two Peas in a Bucket.

The paper pack includes 9 background papers in the currently trendy ledger paper styles – including three that are kraft-colored, another popular design choice for many scrapbookers in recent times. All of the papers are 12 x 12 and 300dpi (suitable for printing).

These backgrounds will make a great foundation for a variety of pages…versatility is always a great thing!