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Tag Archives | Trends

2018 Halloween Scrapbook Collection Round-Up!

Halloween is on the minds of many crafters already! Whether their preference is spooky and scary or cute and fun, scrapbookers will find plenty to love in this year’s Halloween releases.

2018 Halloween Scrapbook Paper Collection Round-Up

[Disclosure: Some links below are links to our advertisers or affiliate links that pay this site a commission at no cost to you when a purchase is made after a click.]

There’s been a lot of talk the past few years about the explosion of Halloween products in the scrapbooking industry. As holidays go, it’s probably the second most popular one to create scrapbooking products for. That said…for 2018 I’ve one been able to collect about half as many new Halloween paper releases as Christmas ones. This is a testament to both the runaway popularity of Christmas, and the fact that the Halloween “trend” may not be as ubiquitous as it seems. One factor limiting Halloween’s market, of course, is that it doesn’t have quite the international appeal of Christmas.

What are the trends for Halloween 2018?

The biggest trend visible this Halloween is the integration of purple and green as Halloween palette colors. The integration of these colors started with “alternative” Halloween collections entirely in purple and green, offered as alternatives to the traditional black and orange. This has now progressed to purple and green being mixed right in as part of the color palette of the black and orange.

American Crafts is betting that the “photo realistic” look is coming back. This look was popular in the early days of the scrapbook industry nearly two decades ago but hasn’t been widely seen in products in a long time. American Crafts’ new Halloween Photo Real paper pad is part of an 8 pad Photo Real collection. The company’s DCWV brand also appears to have included some “photo realistic” style paper designs in its Dark Fairytale paper pad. Is photo realistic back? It’s up to consumers to decide!

Vintage style is conspicuous in its almost complete absence from this years’ Halloween lines. Only three 2018 Halloween lines are arguably vintage in style. (Although we haven’t seen pictures yet, it’s a pretty safe bet that the new Tim Holtz idea-olgy release will qualify as vintage!) The presence of vintage style in the industry has been growing in the last year or so, but many of the brands traditionally associated with vintage in the industry (Prima, Graphic 45) don’t have Halloween releases so that influence looks less than it really is in the Halloween releases. Continue Reading →

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Color Trends | Neutral Navy

Color trends often begin in the worlds of home decor and fashion before migrating to crafts. The latest color trend making its way to the papercrafting world, neutral navy, is no exception.

[Disclosure: Some products were provided to me as part of my work with the Cricut blogger program but this is not a sponsored post. Some links in this article, including links to Amazon.com, are affiliate links that pay this site a commission at no cost to the user if a purchase is made after a click.]

Color purists may argue that navy is not a neutral, but it is increasingly used as one, especially in fashion. Darkwash denim may be the ultimate in neutral navy – it goes with everything and can go almost anywhere. But in the last two years we’ve seen its influence spread beyond the basic in both fashion and home decor.

In the fashion world, navy has found popularity as a slightly softer alternative to black. It’s a trendy option for replacing everything from your “little black dress” to those black leggings. It’s even become a popular color for bridesmaids’ dresses!

The home decor world has seized on to the neutral navy trend as well. Best used in small doses due to its eye-catching drama, navy is being used for everything from accent chairs to kitchen islands to throw pillows. To see a few examples, visit Freshome.

Navy is perhaps most often associated with a nautical style in fashion and home decor. Last year we did see navy invade the scrapbooking world as a nautical trend. But this year, navy is back on its own – and trendier than ever.

Neutral navy nurseries are quite trendy in home decor, and BoBunny has seized on that trend for their newest baby themed line “Little Wonders”. The collection has two parts, one that pairs navy with pink and one that pairs navy with mint and dusky blue.

BoBunny Little Wonders

BoBunny Little Wonders collection

I bought a few sheets of the navy and pink part of the “Little Wonders” collection to try out on some baby pictures of my daughter. (Let’s not talk about the fact that she just turned 15 and there were still baby pictures to be scrapped, alright?) Continue Reading →

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Creativeworld 2018 Trend Show Tour, Part 3: The Gardener

Welcome to the third and final installment of my series on the Creativeworld 2018 Trend Show! Today, we’ll be looking together at the trend identified by the Messe Frankfurt trend consultants as “the gardener”.

[Disclosure: Messe Frankfurt and the Creativeworld show are a sponsor of Scrapbook Update.]

Each year, Creativeworld divides their Trend Show display into three themes. We’ve already looked at this year’s other themes – the purist and the colourist. The third style, the gardener, shares some things in common with the first two – and yet could not be more different.

Creativeworld Trend Show Gardener

Credit: Messe Frankfurt Exhibition GmbH

This trend theme is exactly what its name sounds like – natural, organic, and raw. Displays on raw wood showed off lush green designs of leaves, natural icons like bugs and butterflies, and projects using natural materials in earth tones. Continue Reading →

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Update | Facebook, Instax, My Sweet Petunia, Jobs, and More!

Sneak Peeks. Creativation and Creativeworld will be here before we know it. Are you ready for some sneak peeks? Our 2018 Creativation Sneak Peeks page is now live!

AFCI 2018 Sneak Peeks Art

Retail. Working at Hobby Lobby lately seems to come with more than its fair share of the weird and wacky. First there was the horse that tried to go shopping in South Carolina. (Seriously. There’s video.) Then there was the North Dakota shoplifter who got caught because he got his cart stuck in the snow – and left his wallet behind when he fled. Unfortunately, it was no laughing matter when a North Little Rock employee of Hobby Lobby was assaulted yesterday by a fleeing shoplifter.

Closings. Two Chicks Designs, a popular source of scrapbooking and sewing themed t-shirts, is closing down this week after 15 years in business. The company retailed via their website and often exhibited at conventions as well.

Social Media. Facebook is cracking down on what it calls “engagement baiting” in an attempt to make newsfeeds less spammy. I strongly suggest familiarizing yourself with the new rules, as some of the tactics for improving reach that were formerly considered best practices will now get you designated as a spammer and removed from newsfeed distribution.

Facebook Engagement Baiting

[Disclosure: The following item contains an affiliate link that pays this site a commission at no cost to the reader if a purchase is made after a click.]

Subscriptions. Like everything else on the internet it seems, Craftsy has gone to a subscription model for access to its online classes. A new “Craftsy Unlimited” subscription costs $14.99 per month (or $120/year) in the U.S. Continue Reading →

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Update | Michaels, Studio Calico, Jared Leto, Sew Sweetness & More!

Dream Job. For many crafters, the dream job is to get a staff designer position where they get paid to craft to produce project samples all day. Find out from three of Cricut’s staff project designers how they got where they are, and what the job is really like in this fascinating behind the scenes article.

Sizzix Sew Sweetness Box Pouch

 

Designers. Sizzix used Quilt Market last month to announce the launch of their new collaboration with “Sew Sweetness” blogger Sara Lawson. Lawson’s three new Bigz L Dies, which retail for an MSRP of $29.99 each, will launch this month. The three new dies create a box pouch (pictured above), coin purse, or purse tabs. For more information, visit the Sizzix website.

Designers, part 2. Tammy Tutterow has announced a partnership with StencilGirl to make signature stencil designs. The initial release of 9 designs includes 7 two-step stencils that create layered designs such as flowers and plaid.

Exclusives. Joann Fabric & Crafts stores are getting four new exclusive kits to add to their large Project Life offerings. There’s “Lullaby”, a value kit available in boy and girl versions, as well as a recipe card value kit and matching album. There’s also an exclusive core kit called “Modern Wedding”.

Mixed Media. Designer Anna Dabrowska has announced that a selection of products from her popular Finnabair mixed media line made by Prima Marketing is hitting the shelves at Michaels Stores. The selection includes rust paste, patina paste, mixed media essentials, glitter, and more.

Trends. Slime is hot this summer and according to Adweek, the trend is paying off huge for craft brands like Michaels Stores and Elmers that have committed heavily to it. My own local Michaels store has an end cap right by the register area in the seasonal section containing gallon sized containers of Elmer’s along with all sorts of additives and other slime accessories.

Marketing. The wedding market is highly competitive, and content marketing continues to become more and more important. How important? Blogger network Aisle Society has just completed a successful $30,000 Kickstarter campaign to create an online tool to make submitting products and content to their more than 30 top wedding bloggers simpler and more streamlined for companies. The tool, called Matchology, will launch later this month, and cost $69.99 a year to use.

Equity. Kentucky-based Inked Brands – better known to most scrapbookers as Studio Calico – has raised $4 million in Series A equity funding. The equity was raised from BIP Capital, whose portfolio also includes companies like Tropical Smoothie, Huddle, and a variety of technology and health companies. Inked Brands was founded in 2007 by April Foster, and creates products for influencer brands such as Ali Edwards, A Beautiful Mess, Baby Boy Bakery, and Tom Kat Studio in addition to their in-house brand Studio Calico.

Equity, part 2. Digital education platform CreativeLive has raised $25 million in Series C funding from a combination of investors that include GSV Acceleration, Creative Artists Agency, Greylock Partners, Jared Leto, REV, Richard Branson, and Social Capital. (Now there’s a few names I thought this site would never have Google results for…) This raises to $58.8 million the company’s total funding. Part of the new funding will be used to extend CreativeLive more into the enterprise market.

Earnings. Michaels Stores will be reporting its first quarter earnings on Tuesday (June 6th) before market open, followed by a conference call at 8am central time. For information on how to take part in the conference call, visit the Michaels website.

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2017 Creativation Trends for Scrapbooking

One of the greatest thing about attending a trade show is that seeing so many product introductions all in one place at one time really brings into focus the trends that are taking place in the industry at that moment. Here’s a look at some of the top 2017 Creativation trends for scrapbooking.

[Disclaimer: Some links below are advertiser links or affiliate links that pay this site a commission at no cost to the reader when a purchase is made after a click.]

Puffy Stickers

Perhaps this is part of the growing trend of 1980’s nostalgia, but whatever the reason, puffy stickers were making their presence felt as a trend on the Creativation show floor. American Crafts used this sticker style across several of their brands, including Maggie Holmes, Crate Paper and Pink Paislee. But it was also seen in the Jillibean Soup and Echo Park booths, among others.

Below: Maggie Holmes “Chasing Dreams” Puffy Stickers

Creativation Trends - Maggie Holmes puffy stickers

Stamp Presses

Since the introduction of the MISTI created what is arguably an entirely new tool category for the industry, other companies have rushed to introduce their own versions of a stamp press. We R Memory Keepers released theirs last year, and at Creativation, Hampton Art and Tonic Studio (under its Tim Holtz signature line) added their versions to the mix. This trend is definitely being fed by the increasing interest in stamping in the papercrafts market, especially layered stamping. The growing DIY party market (with the mass production of items like invitations and table decorations) is also a factor in their popularity.

Below: Hampton Art Stamp Perfect stamp press

Creativation Trends -Hampton Art Stamp Perfect 10x10

 

Geo Shapes

These geometric shapes that appear to be faceted or geodesic started appearing a lot in stamps and dies last year, and the trend continued at the Creativation show with products like this die from Spellbinders’ collection by designer Lene Lok. This trend is one of those “universal” style trends that can be adapted for any season or theme, so its life isn’t artificially limited by changing seasons (like the flamingoes below).

Below: Spellbinders Lene Lok collection.

Creativation Trends -Spellbinders Lene Lok

Planner Madness

Trend doesn’t cover the level that planners have reached in the papercrafts industry. They are rapidly reaching full-on market domination, Creativation brought an avalanche of products for planners. Companies that had previously experimented with the market dived head long in and companies that had yet to enter the market dipped their toes in. Ranger, which markets itself mostly as a mixed media company, added a planner to its Dylusions line by Dyan Reavely. The trend’s influence is visible even in lines not being explicitly sold as “planner” products, as “planner friendly” products like small stickers and washi tape are being seen more in papercrafts lines.

Below: Dylusions by Dyan Reavely Creative Dyary.

Creativation Trends -Dylusions planner

Flocks of Flamingoes

We started to see the flamingoes pop up in last summer’s beach and tropical themed lines, but this summer scrapbooking is being invaded by entire flocks of flamingoes. There’s stamps, dies, patterned papers, stickers – almost anything you can imagine has a flamingo on it! Echo Park, Crate Paper, and Spellbinders are just a handful of the industry names that are going to the (pink) birds for 2017.

Below: Lawn Fawn “Baby Flamingo” clear stamps

Creativation Trends -Lawn Fawn Flamingo stamps

Emojis

They’re not just for for internet hipsters anymore – emojis are cool for everyone. And with emojis making their way into the home decor and fashion markets, it was only a matter of time before we started seeing them in the crafts market. They’ve popped up in a few places in the past, but at Creativation they were much more noticeable. DCWV was prominently displaying a set of icons for its new letterboard, and Simple Stories introduced an entire emoji-inspired collection called “Emoji Love”.

Below: Simple Stories “Emoji Love” clear stickers

Creativation Trends -Simple Stories Emoji Love

Americana/Farmhouse

We usually see patriotic lines released late spring for the Memorial Day and July 4th holidays. But this year they reflect a new trend showing itself in home decor and fashion: Americana/Farmhouse. While Americana is red, white and blue like its patriotic themed counterparts, there are some key differences. Patriotic themed design is centered around red and white stripes and white stars on a navy background. But in Americana theme, the designs include those elements along with things like flowers, cows (or buffalos), bandana print, and other so-called “country” graphics.

Below: Pink Paislee “Sweet Freedom”

Creativation Trends -Pink Paislee Sweet Freedom Samples

Everything Old is New Again

Trends in the crafts industry tend to be cyclical, both in the sense of what craft is popular at a given time, and also in style trends. We’re seeing a real avalanche of trends and products this year that harken back to the industry’s early days. Hand lettering, foam stamps, rub-ons, cute animal characters, and the dominance of pens were among just a few of of the things on the Creativation show floor making me wonder if I’d time traveled to the early days of the 21st century again.

Below: Tim Holtz idea-ology Tag Press

Creativation Trends -Tim Holtz tag maker

Foam Stamps

One of the “old is new” products currently growing in market presence are foam stamps. Back in the early days of the scrapbooking boom, foam stamps were one of the commonly available supplies to scrapbookers since the stamps were already on the market for use in painting and home decor. Making Memories in its hey day of being a trendsetter even made some specifically for the scrapbooking market, including popular alphabets. They were loved for their affordability, but fell in popularity when the market began to be infatuated with affordable clear stamps.

With the rise of mixed media and increasing use of paint in papercrafting, foam stamps – designed for use with paints – have been creeping back into the market again. Prima launched some a few years ago. Last year, mixed media artist Julie Fei-Fan Balzer launched a line of foam stamps with Canadian company Art Foamies, and Heidi Swapp launched foam stamps in her line as well. Creativation saw more releases, including from Tim Holtz’s idea-ology line.

Below: Tim Holtz idea-ology Cling Foam Stamps

Creativation Trends -Tim Holtz idea-ology Foam Stamps

Hand Drawn Lettering

Another blast from the past that is rapidly gaining in popularity is the art of hand drawn lettering. This look was so popular in the early days of the industry that its popularity gave us the designer who is one of the biggest names in today’s industry, Becky Higgins. Partially driven today by the popularity of Bible journaling, this resurgent trend is spawning books, pens, stencils and even stamps to fake the look of hand done art.

Below: Tammy Tutterow collection by Spellbinders

Creativation Trends -Spellbinders Tammy Tutterow booth samples

Letter Boards

Retro looks and signage have been very popular lately, so perhaps it was only a matter of time before the letter board came back. These old style boards that could have letters or words anchored in their crevices were popular before that age of computer signage. Now they are back courtesy of craft industry brands like Heidi Swapp and DCWV.

.Below: Heidi Swapp Letterboard

Creativation Trends - Heidi Swapp Letterboard

Butterflies

It’s not uncommon to see a sprinkling of butterflies this time of year, but this year we are seeing hordes of colorful ones. Butterflies are being used in overall designs on patterned paper from One Canoe Two and Maggie Holmes, along with on many embellishments. This versatile trend covers themes from spring to little girl to nature.

Below: One Canoe Two “Hazelwood – Flock” patterned paper.

Creativation Trends - One Canoe Two Hazelwood Butterfly paper

Mixed Media

The past few years have seen the scrapbooking industry dominated by a trend toward “mixed media”. In case there was any question about whether mixed media was still going strong, two of the three new signature lines introduced by American Crafts at Creativation were mixed media lines: Jane Davenport and Vicki Boutin. Other companies such as Prima and Faber-Castell continued to expand their mixed media offerings, proving that they are still all in on this craft concept that combines various areas of the industry.

Below: Jane Davenport collection by American Crafts

Creativation Trends - Jane Davenport collection

Bible Journaling

It’s hard to believe that the launch of Bella Blvd’s “Illustrated Faith” brand with Shanna Noel was barely less than two years ago. Since then, Bible journaling has become a true force in the papercrafting industry, influencing the launch of mixed media products, stencils, stamp lines, and even a trend toward hand drawn lettering.

Below: Faber-Castell Bible Journaling Kit

Creativation Trends - Faber Castell Bible Journaling

What Creativation trends are your favorites? What trends did you see at the show?

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