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Margie Romney-Aslett Launches Authentique Paper

Margie Romney-Aslett has announced the launch of her new paper brand, Authentique Paper, that will debut at CHA Summer 2011 in Chicago next month.

Romney-Aslett previously had launched a signature line with Advantus, called The Girls Paperie, in January 2010, and that line’s three CHA showings were quite successful. In April of this year, however, Advantus announced that it was releasing Romney-Aslett from her contract with them at her request. A few days following her release from Advantus, the paperwork that formed Authentique Paper was filed. Besides Romney-Aslett, Authentique Paper is made up of owners Bret Cornell and Samantha Wheatley-Cornell, along with a team of David Ross, Nate Yearsley and Tara DeHart Shirley.

Prior to having a signature line at Advantus, Romney-Aslett was a designer and educator at Making Memories. In addition to her product design work, Romney-Aslett also co-owns The Girls Loft kit club with her daughters, Megan and Brooke.

Romney-Aslett described her role at Authentique to Scrapbook Update as “Style and Media.” She went on to say that:

I am designing with a great team of Graphic Designers along with the owner Sam Wheatley. I will be doing social media, some marketing and educating as well. I am excited about my role at Authentique Paper. [I am] looking forward to creating beautiful paper products and getting back to the basics of papercrafting, paper!

Scrapbook Update’s own May Flaum is a member of Authentique Paper’s inaugural design team:

When Authentique arrived on my doorstep I was floored. The first thing I noticed about this release is the obvious quality of the papers. They are all printed here in the USA, and the thick stock and beautiful patterns are lovely.

It is fun to work with – I’ve already worked up a number of projects and have many more ideas in my head for what I’ll do next. Being on this team is going to be a lot of fun! I really like that the focus is on papers and journaling products (alphabet and word stickers, etc) and that they’re making everything here in the USA too.

The colors, design elements, and Margie’s signature style are all in play here, and combine to make a new line of products that I’m both very excited about – and anxious to see what will come next. I want more Authentique.

From the previews below, it’s clear that Authentique Paper will carry Romney-Aslett’s signature vintage style. Three lines called Uncommon, Blissful, and Journey, have been shown, with the promise of a fourth debut coming soon, and more reveals to come at CHA Summer 2011. Some of the visible elements in the already-peeked lines that are very on trend include the rulers, toile, color palette, and the tiny block style alphabet stickers.

According to the company’s Facebook page, Authentique Paper is already shipping and hitting the shelves in some scrapbook stores, including Archiver’s locations and some local scrapbook stores.

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Margie Romney-Aslett Departs Advantus, The Girls Paperie; Announces New Venture

Barely 15 months after the brand was unveiled, Advantus announced early today that, at her request, it has released Margie Romney-Aslett from her contract to design The Girls Paperie product line for them.

The Girls Paperie debuted for Advantus at CHA Winter 2010. Romney-Aslett’s vintage chic designs made the brand’s seven lines a breakout success with strong showings at each CHA show.

The company says it has plenty of inventory of the brand’s existing lines, and is working with Romney-Aslett and its customers to ensure what it calls “an orderly wind down of the line.” The company will continue to take and ship orders for The Girls Paperie until it sells out its existing inventory.

“Advantus is sad to lose this product line; we felt it had great potential and the sales continued to grow. However, Margie requested to end her arrangement with Advantus due to matters unrelated to the arrangement, and we agreed to do this for her. We are working with Margie to ensure an orderly wind down of the line and apologize for the inconvenience to our customers,” said Kevin Carpenter, President of Advantus, in explaining the reason behind the ending of the relationship.

Romney-Aslett also had positive things to say about the relationship: “I loved my time at Advantus. The people that I worked with there were amazing. This was a very hard decision for me but one I felt like for me and my family is the right thing to do.”

Items from The Girls Paperie are currently in stock at Scrapbook.comTwo Peas In A Bucket, and Simon Says Stamp (among other stores) for consumers who’d like to stock up before the lines disappear.

Later in the day today, Romney-Aslett announced on her blog that she will be at CHA Summer 2011 with an as-yet-unnamed brand new company that she is involved in the founding of. Scrapbook Update has been told that Romney-Aslett will be debuting 8 new paper lines at the show.

In addition to her paper lines, Romney-Aslett also co-owns The Girls Loft kit club with her daughters, Megan and Brooke.

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In With The New – And Keep The Old Too!

Over the last few months I have been working on purging my craft supplies. As I dig down into the oldest items in my stash (in the time before I was a mom), I’ve discovered something unexpected and wonderful.

Despite all the change, all the constantly evolving trends and new paper lines, there are companies whose products from several years ago are not only still viable but that also still coordinate – and can be updated with – their newer releases. While you might think this would make them stale, instead I believe this gives these products an increased value. I also believe that products from these companies will continue to coordinate and work with future releases. Having a longer shelf life in stores and keeping products relevant in my personal stash is a great thing for companies – and I’d like to take a moment to mention each of them:

The first company I noticed this about was Jenni Bowlin. I still have stickers and papers from years ago that remain just as useful and wonderful as ever alongside her current releases. Not only that, but I sometimes purchase her older products even today because they truly don’t go out of style. Thanks to her signature vintage style, consistent color palette, and ability to create products that are useful and coordinate together so well, I am still just as in love with my older products from Jenni Bowlin as with the newer ones. Jenni Bowlin made the Scrapbook Update Top 10 Hot Picks list for this last CHA show, and it’s no surprise to me. Her products remain timeless treasures.

At the other end of the design rainbow is the always bright and colorful Doodlebug. Known for bright colors and whimsical designs, Doodlebug continues to reinvent the very definition of cute scrapbooking supplies. By staying true to their adorable roots, and continuing to produce products like the above pictured alphabets and buttons, they continue to add onto their lines and create coordinated products that aren’t trend dependent. They base themselves on a core set of colors and a cute aesthetic. By continuing to market fresh product designs with great packaging, Doodlebug manages to stay popular with a wide variety of scrapbookers – from those who simply enjoy their colorful embellishments, to those who appreciate the whimsical designs of their sticker and paper lines.

Finally, we have another CHA Top 10 Hot Pick pick from Scrapbook Update to talk about. I purchased the woodmounted stamp pictured above years ago, and I was delighted to see that this new batch of releases from Tim Holtz included that same image in both paper and sticker form. This is just one example of how Tim continues to keep his ever-growing line of products fresh, while not discarding past designs. You’ll see a lot of browns and creams and kraft, as well as metals in his idea-ology line. The colors not only make it easy to mix and match products from various releases, but also make them perfect to customize to your own preferences.

I like unique releases that stand alone as much as the next crafter, but these brands are ones that have stood the test of time here in my stash, and not only survived my purging efforts but also amaze me with how they still coordinate the older product with the new.

While I feel they are too young to say for sure, I believe there may be several other companies who will choose to follow this path of keeping older product relevant and somewhat coordinated with newer product. Specifically I have my eye on Studio Calico and the Girls’ Paperie, as I’ve been able to mix & match all of their releases so far. There are also companies like KI Memories and American Crafts that continue to release alphabet and general embellishment products that are not tied to any one paper line. This too is something special, as these products are easily mixed with whatever you have on hand or wish to use them with.

I don’t believe that every company can (or should) make coordinating products flow from each new release, but it is a welcome discovery for my budget, and my stash when a company produces coordinating lines. Knowing that some will, and that I’ll be saved the time and energy of trying to find coordinating things for their older products is a lovely thing indeed.

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Trend Watch: Rosettes

As the new year gets underway and winter CHA products are revealed, there is an obvious trend that continues to grow and flourish: Rosettes. Whether made from crepe paper, ribbon, or patterned paper, they are a hot item to purchase and make. Something I like about them is that they can be used as a circle embellishment, as a center to a larger embellishment, or as a flower. They don’t have the super feminine look that flowers so often do, and the colors and designs can vary from a bright and graphic look, to a more vintage and soft look. In other words – rosettes can be made to suit most any style!

(shown above: American Crafts)

To see how rosettes can be used in something besides a scrapbook layout, check out this Jennifer Gallacher tutorial on making cupcake toppers on the American Crafts blog.

Rosettes are created from strips that are either folded, crumpled, or otherwise pleated into a circle. It’s simple enough to make your own, though I tend to find the process time consuming unless you’re going for a more rustic crumpled look. Here is a link to a great vintage rosette tutorial video by Lain Ehmann.

To make your own folded paper rosette, you’ll simply need to fan fold a strip of paper. I find this tends to be tedious. I never can keep the folds the same size (without considerable amount of effort and time), and the look is never just right when I’m done. When I want to make this style of rosette, I reach instead for my Tim Holtz Alterations rosette die.

If you like the convenience of the die too, you’ll be happy to hear that Tim recently showed a sneak peek on his blog of a new (smaller) rosette die coming soon. So there will be more size options available for those choosing this method of making rosettes.

For a full how-to on using the die, I recommend Tim’s how-to video for his rosette die, as well as a custom rosette video where he doubles up the die cuts to make a bigger (very cool!) rosette.

The Girls’ Paperie has some cool crepe paper layered rosettes available, and I’ve heard that in 2011 the Girls’ Paperie will be one to watch for more vintage inspired rosettes. In fact – as a design team member – I’ve been able to work with some new designs already, and I believe they’re going to be a hit!

In researching for this article, I also found these new K & Co. ribbon rosettes. So lovely! I am excited to see not only new products featuring rosettes, but also more tutorials and project examples with handmade ones popping up on my favorite blogs.

I have been wishing rosette ribbons would start to pop up, and Jenni Bowlin just released this sneak peek of ribbons coming soon. So fantastic! They will be available in several colors, and are already at the top of my wish list.

To show how I put rosettes in action for my own personal style, I created a layout featuring a few of my favorite photos from my girls’ recent meeting with Santa to share today:

Supplies:
Fancy Pants Tradition flocked transparency and buttons
The Girls’ Paperie Tinsel & Twig alphabet stickers, snowflake rosette, and chipboard letters
American Crafts City Park rosette sticker
Tim Holtz Distress Stickles in Rock Candy
Hipstamatic iPhone application
Scrapbook Adhesives by 3L foam adhesive squares
other: rhinestones, kraft cardstock, black pen

From childhood pages filled with whimsy to vintage inspired pages, and for every color out there, there’s likely a way to make a rosette work. I’m sure that the rosette trend is here to stay for a while. It goes so well with many other existing trends (such as banners, vintage, etc) and the materials and options are nearly endless – I’m glad to play with them more this year.

Do you like this product trend? What is your favorite way to put rosettes to use? Please feel free to share with us in the comments!

[Disclosure: May Flaum does design work for The Girls Paperie and Tim Holtz.]

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Vacation 2010: May’s Picks

Visit any scrapbook store on-line or in person, and there is one subject I’ll promise that you’ll find featured: vacation. I started as a child scrapbooking my summer vacations, and I know a great deal of other scrapbookers who were lured into this hobby by the desire to make scrapbooks about their vacations.

Has that changed for me? No way! I still love scrapbooking trips both big and small, and what I really appreciate is how the industry has gone from intensely themed and brightly colored product to more useful product, and to items that can cross over into other pages and subjects as well. While I utilize a great many items in my vacation scrapbooks that are not themed, I also am always on the lookout for the best of travel and vacation products available.

And from cruises to road trips, time at the beach to camping,  and just general travel, journey, and trip products…there is definitely a lot available. Here are six collections I think are fantastically useful, cool, and otherwise great buys:

I particularly appreciate the value in the Girls’ Paperie sticker book (just $4.99 for seven sheets of stickers!) Scrapbook.com | Two Peas

Looking for a great accent for your next travel or journey page? Try these tags from 7 gypsies.  Two Peas | Scrapbook.com

I also like this transparency from Teresa Collins Travel line. It could be such fun to mark on, paint, spray, and otherwise alter to suit my travels.

One stand out line this season that I mentioned above is Making Memories Panorama line. I love the tropical feel of the product, and that the colors are not too bright, and that any number of layouts could be lovely with the product – not just travel.

I created this layout about a vacation at our home – and I loved how easily it all came together.

Patterned Paper (die cut):  Two Peas | Scrapbook.com
Patterned Paper (background): Two Peas | Scrapbook.com
Making Memories Title Letters  Two Peas | Scrapbook.com
Making Memories Tickets Two Peas
Making Memories Journaling Card  Scrapbook.com
Making Memories die cut shapes Two Peas
Making Memories Wordfetti Two Peas

Evalicious flowers with buttons www.shopevalicious.com
other: white thread, rhinestones, black pen

I like vacation products that put me in a relaxed state of mind. I like products that have a style that I’d normally choose to use, and that can be used for all kinds of subjects. Words like laughter, good times, journey, and so many others that can be found in these products can be creatively put to use for anything! Palm trees and ocean waves don’t have to mean that you’re on a cruise – they can represent a summer’s day, or just a relaxing time.

What adventure will be next in my scrapbooking? I’ve got a few ideas, and you can be sure that I’ll be taking some of these fantastic products along with me to create and enjoy. Before I end this article here are a few more fun items to consider:

Canvas flip flops mini book by Quick Quotes: Scrapbook.com

Martha Stewart Border Punch: Scrapbook.com

Karen Foster metal decorative plates are so fun – perfect if you’re traveling or on a road trip in the USA.  Scrapbook.com

I could go all day! Bella Blvd has a great new camping line. EK Success continues to produce travel-themed Jolee’s Boutique stickers. By getting specific with what kind of vacation you’re having when you use search terms, you can find even more inspiration and fun. I hope you’ve enjoyed my look at some current picks for great vacation products.

[Disclosure: May is a member of the design team at The Girls Paperie, some of whose products appear in this article.]

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