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Tag Archives | Studio Calico

Update | Etsy, Creativeworld, Stampin’ Up!, Michaels, & More!

[Disclosure: Messe Frankfurt is a sponsor of this website.]

Increases. Etsy announced yesterday (Thursday) that it is increasing seller fees significantly on July 16th. Transaction fees for sales will be increasing to 5% from the current 3.5% fee. The transaction fees will also now be charged on shipping as well as the listing’s sale price.

In addition to the increased fees, Etsy will be launching subscription services for sellers. The first product launching will be Etsy Plus, for an “introductory price” of $10 per month. (No word on what the price will be after the introductory price runs out.) Etsy Plus will include 15 free monthly listing credits, a $5 monthly credit for promoted listings, some new special features for shop owners, and discounts on items like custom web addresses and packaging. Etsy Premium will launch in 2019, and is targeted for Etsy shop owners who have employees.

Etsy’s Chief Financial Officer Rachel Glaser described the increased fees in the announcement as a method for Etsy to invest in more marketing of its sellers.  “Our revised fee structure will allow us to make more meaningful investments on behalf of our sellers while remaining what we believe is the best value for entrepreneurs looking to start, manage, and grow a creative business. We plan to increase our 2017 direct marketing spend by at least 40% in 2018, revamp our Etsy community platforms, and execute against an exciting product roadmap. We believe all of this will help drive near-term growth and increase buyer lifetime value.”

In the same announcement that unveiled the increased fees, Etsy also announced new market guidance for earnings for the 2018 fiscal year. GMS growth is now predicted at 16%-19%, up from 16%-18%. The company is now predicting revenue growth of 32%-34%, up from 22%-24%. The previous guidance was issued at their earnings call last month. There was no change to the forecasted adjusted EBITDA margin of 21%-23%.

The changes went over well with investors. Etsy shares rose 35% in the first few hours of trading yesterday to a record high of $44.78. The stock closed for the day up over 25% at $41.65.

Endings. Studio Calico has announced that the June kits are the last ones for the company’s Scrapbook and Planner kits. The Scrapbook kit is the original kit that launched Studio Calico 11 years ago. Subscribers to the discontinued kits can transfer their subscriptions to the company’s Documenter (pocket scrapboook), or Stamp kit, or to the new Traveler’s Notebook kit launching in July.

Studio Calico’s announcement on their blog explained the reason for the changes: “There has been a drastic change in the memory keeping industry over the last 11 years, and we are continually thankful for all our loyal customers, their feedback, and the ever-evolving community of paper lovers.”

Creativeworld 2018

Shows. Messe Frankfurt announced last week that 300 manufacturers are signed up to take part in the Creativeworld 2019 trade fair. The event will take place at the Messe Frankfurt exhibition grounds in Frankfurt am Main, Germany from the 26th to the 29th of January, 2019. Companies committed to returning to Creativeworld for 2019 include C. Kreul, Clairefontaine, Creativ Company, Efco Kreativ, Folia, Marabu, Rayher Hobby, Rico Design and Staedtler.

“We are very pleased with the number of registrations received and are keenly looking forward to Creativeworld 2019. Our planning for the hall layout and the multi-faceted programme of events are also well advanced”, says Michael Reichhold, Creativeworld Director, Messe Frankfurt Exhibition GmbH. Continue Reading →

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Update | Michaels, Studio Calico, Jared Leto, Sew Sweetness & More!

Dream Job. For many crafters, the dream job is to get a staff designer position where they get paid to craft to produce project samples all day. Find out from three of Cricut’s staff project designers how they got where they are, and what the job is really like in this fascinating behind the scenes article.

Sizzix Sew Sweetness Box Pouch

 

Designers. Sizzix used Quilt Market last month to announce the launch of their new collaboration with “Sew Sweetness” blogger Sara Lawson. Lawson’s three new Bigz L Dies, which retail for an MSRP of $29.99 each, will launch this month. The three new dies create a box pouch (pictured above), coin purse, or purse tabs. For more information, visit the Sizzix website.

Designers, part 2. Tammy Tutterow has announced a partnership with StencilGirl to make signature stencil designs. The initial release of 9 designs includes 7 two-step stencils that create layered designs such as flowers and plaid.

Exclusives. Joann Fabric & Crafts stores are getting four new exclusive kits to add to their large Project Life offerings. There’s “Lullaby”, a value kit available in boy and girl versions, as well as a recipe card value kit and matching album. There’s also an exclusive core kit called “Modern Wedding”.

Mixed Media. Designer Anna Dabrowska has announced that a selection of products from her popular Finnabair mixed media line made by Prima Marketing is hitting the shelves at Michaels Stores. The selection includes rust paste, patina paste, mixed media essentials, glitter, and more.

Trends. Slime is hot this summer and according to Adweek, the trend is paying off huge for craft brands like Michaels Stores and Elmers that have committed heavily to it. My own local Michaels store has an end cap right by the register area in the seasonal section containing gallon sized containers of Elmer’s along with all sorts of additives and other slime accessories.

Marketing. The wedding market is highly competitive, and content marketing continues to become more and more important. How important? Blogger network Aisle Society has just completed a successful $30,000 Kickstarter campaign to create an online tool to make submitting products and content to their more than 30 top wedding bloggers simpler and more streamlined for companies. The tool, called Matchology, will launch later this month, and cost $69.99 a year to use.

Equity. Kentucky-based Inked Brands – better known to most scrapbookers as Studio Calico – has raised $4 million in Series A equity funding. The equity was raised from BIP Capital, whose portfolio also includes companies like Tropical Smoothie, Huddle, and a variety of technology and health companies. Inked Brands was founded in 2007 by April Foster, and creates products for influencer brands such as Ali Edwards, A Beautiful Mess, Baby Boy Bakery, and Tom Kat Studio in addition to their in-house brand Studio Calico.

Equity, part 2. Digital education platform CreativeLive has raised $25 million in Series C funding from a combination of investors that include GSV Acceleration, Creative Artists Agency, Greylock Partners, Jared Leto, REV, Richard Branson, and Social Capital. (Now there’s a few names I thought this site would never have Google results for…) This raises to $58.8 million the company’s total funding. Part of the new funding will be used to extend CreativeLive more into the enterprise market.

Earnings. Michaels Stores will be reporting its first quarter earnings on Tuesday (June 6th) before market open, followed by a conference call at 8am central time. For information on how to take part in the conference call, visit the Michaels website.

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Update | Studio Calico, Paperclipping, Typecast, and more!

This week’s edition of the Update column brings news of lots of change, the Typecast…and lots of jobs!

Honors. Bowling Green, Kentucky-based INKED has been named by Inc. Magazine as the 7th fastest growing business in Kentucky. INKED is known to most in the scrapbook industry as Studio Calico. Many scrapbookers are not aware, however, that behind the scenes of their popular scrapbook kit company, INKED also offers web platforms, marketing, product design and fulfillment to internet influencers. Among the well-known names that are part of the INKED client base are Ali Edwards and A Beautiful Mess.

Crimes. According to their Facebook page, Kerri Bradford Designs’ website has been taken down due to being hacked and vandalized. Kerri and her team do not believe that any customer information was compromised. (The site did not contain any payment information since their payments are authorized via Paypal.) The site will remain down for a short period of time pending the completion of a previously planned new website that is to be rolled out shortly.

Magazines. The first issue of the new lifestyle magazine by Fixer Upper mega stars Chip & Joanna Gaines will be hitting newsstands in October. The new Meredith Corp publication, announced in July, is tentatively titled Magnolia Lifestyle. It will join premier lifestyle brands Better Homes & Gardens and Martha Stewart that are also under the Meredith umbrella. Content will include features in the areas of entertaining, food, lifestyle, family, and decorating. The quarterly magazine will carry a $7.99 cover price and the first issue will be hospitality themed (just in time for holiday entertaining).

The “farmhouse industrial” style popularized by Fixer Upper has heavily influenced the DIY and crafts industries since the show skyrocketed the Gaines’ to stardom a few years ago. With 400,000 copies of the new magazine about to hit newsstands, it appears that the Gaines’ – and their signature style – won’t be going anywhere anytime soon.

Endings. Noell & Izzy Hyman of Paperclipping have announced that they are ending their Paperclipping video membership service after August 2017. Because of this, one year renewal memberships are no longer available. They have also stopped recording the Paperclipping Roundtable podcast, with the final episode being #277 which was released in early August.

Most of my readers know that I was the founding co-host on the first 121 episodes of the Paperclipping Roundtable, appearing on it from January 2010 until July 2012. I’m sorry to see the show go, and wish Noell all the best in her new endeavor.

Endings? Another one of the country’s premier scrapbook stores has announced that it is (probably) closing its doors. Scrappy Chic in Livonia, Michigan announced on September 14th that if they do not find a buyer immediately, they will be closing at the end of October. According to the store’s owner, “important family matters that need my attention” are the reason for the decision to close the 10,000 square foot store.

Changes. Laura Vegas, who has been the Creative Team Coordinator for Bella Blvd for 5 years, announced this past week that she is departing the company.

Changes, part two. In late August, Denver-based Craftsy laid off 24 employees from the department that produces their online video tutorials. The company says it is slowing down the number of new videos that it is producing to focus on a major expansion of its ecommerce business, including producing its own branded product lines.

mint-typecast-typewriter

New Products. We R Memory Keepers has announced that the immensely popular Typecast typewriter will soon be released to all retailers, and with that release will come two new colors of the machine! The Typecast machine, which was previously only available in pink and black at Michaels Stores, will also be available in mint and white as part of the wider release. (Must have now? Our advertising partner A Cherry On Top has the two new Typecast colors available for pre-order.)

New Products, part 2. Fuji announced at the Fotokina show in Cologne, Germany on September 19th that it is developing a version of its popular Instax film that will have a square photo format, along with a camera for the format. The Instax SQUARE film will have an image size of 62mm x 62mm, and the finished photo (with border) will have a size of 85.6mm x 72mm. The new Instax SQUARE product is scheduled for a Spring 2017 release.

Links. Blogger and scrapbook instructor rukristin has written an exhaustive overview of the state of scrapbooking at the moment – defining the different types and genres that are being created and their uses and meaning. It’s an excellent “state of the union” on the market at the moment.

Jobs: The following scrapbook and craft industry jobs are currently posted as available:

To get your company’s open position listed in our job listings, please email a link to the posting to nancy@nallystudios.com.

Design Teams:

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Update | Faber-Castell CEO, Design Team Call, CHA

January is just jam-packed with news as the new year gets off to a busy start with shows and companies embarking on new endeavors.

Anton-Wolfgang von Faber-Castell

Passages. Faber-Castell has announced the passing of its CEO, Count Anton-Wolfgang von Faber-Castell, who had been at the helm of the family-owned company for nearly 40 years. He leaves a wife and four adult children after his death in Houston on January 21st at age 74.

Brain Trust. The Craft & Hobby Association has announced a new membership category: CHA Emeritus. This membership, which can be purchased for $50/year, is intended for retired industry members, to allow them to keep up with the industry and participate in CHA events. Eligibility for the CHA Emeritus membership requires previous participation in the industry for a minimum of 10 years. Continue Reading →

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American Crafts, Studio Calico End Licensing Agreement

American Crafts has issued a statement announcing the end of its licensing and distribution agreement with Studio Calico.

According to the announcement, the agreement will terminate on December 31st. This means that Studio Calico will once again be an independent entity when exhibiting at the CHA Mega Show in Anaheim, although its booth is currently shown on the show exhibitor map as situated adjacent to the usual American Crafts block of booths for the show.

“The team at Studio Calico has done an outstanding job developing fashionable, fun products,” said Sarah DeVoll, CEO of American Crafts. “We’re grateful to have partnered with them.”

April Foster, CEO of Studio Calico, said, “American Crafts has been an excellent partner in helping us grow and establish Studio Calico as a brand. We are thankful for their partnership over the past four years.”

The end of the partnership, which was originally announced in October 2011, comes as no surprise to many in the industry. At the 2015 CHA Mega Show, American Crafts rolled out a new brand name “Seven Paper” with a new style in place of the usual Studio Calico releases. The line floundered, with the line’s booth garnering virtually no attention from show attendees in Anaheim.

Seven Paper booth Continue Reading →

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Update | Photo Play Paper, Work, Webster’s Pages, and more!

It’s November and that means turkey, right? Actually for most in the industry, it means that Christmas and the winter trade shows are in full swing!

Sharing. For generous crafters looking to hand make cards and share them with others, deadlines are already approaching!

The American Red Cross’s Holiday Mail for Heroes program provides bundles of blank cards to ill and injured veterans at Fort Belvoir and Walter Reed. Deadline for providing card bundles is November 20th. See the Red Cross website for details on how to participate.

The Caring Hearts Card Drive that collects cards to deliver to nursing homes is also ongoing. The deadline for providing cards to the drive is November 27th. Visit Jennifer McGuire’s blog for information on providing cards for the project.

Work. Digital store Snap,Click,Supply is looking for product designers to sell in their marketplace. To apply, visit the website to fill out an application.

If messy mixed media is more your style, you might be interested in the 2016 Artist Gang call from Donna Downey Studios. Entries are due on December 7th, and the new team will be announced on Dec. 14th. Continue Reading →

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