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Tag Archives | Stampin’ Up!

Stampin’ Up! to launch new company called Apostrophe S

Stampin’ Up! has informed their consultants that they are in the early stages of launching a new direct sales company called Apostrophe S.

In a video featuring company founder Shelli Gardner and her daughter (and company executive) Sara Douglass, the new venture was described to current Stampin’ Up! consultants as a U.S. direct sales company that will sell self-contained limited edition project kits in craft areas such as paper crafting, metal, leather, wood and glass. No individual items, with the exception possibly of a few basic tools, will be offered.

Gardner and Douglass say the intent of Apostrophe S is to target an entirely different demographic than Stampin’ Up!’s current market. The new target is a young, twenty-something who is highly interested in DIY but wants convenience:

We are targeting a different market segment, and we want to see how successful we are at reaching out in an entirely new way to an entirely new audience. (Sara Douglass) Continue Reading →

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MemoryWorks To Cease Direct Sales Operations

MemoryWorks, the direct sales company that gave birth to wholesaler Simple Stories, has announced that it will be ceasing operations effective December 31st.

The company was founded in 2002 by Kevin and Amber Crowell, and carried a range of products from My Mind’s Eye, Fancy Pants, Echo Park, BoBunny, Teresa Collins, American Crafts, Bella Blvd, and a host of other companies. The 2009 release to MemoryWorks customers of an exclusive in-house pocket scrapbooking collection, the same year that Project 365 and Project Life also grabbed the imagination of scrapbook consumers with pocket scrapbooking, catapulted the company in a whole new direction. “Life Documented by Simple Stories” was a massive success and lead the company to launch the Simple Stories wholesale line in 2010. Since then, MemoryWorks has increasingly lived in the shadow of the explosive success of Simple Stories, which quickly became one of the industry’s juggernauts, riding the wave of consumer passion for pocket scrapbooking. Continue Reading →

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The Results Are In – What Is The Buzz?

It’s time for THE BUZZ! The hundreds of votes from the CHA Create-n-Connect Buzz survey have been tallied, and now it’s time to share the results! Here’s the three new products from the CHA Create-n-Connect show in Las Vegas that are getting the most pre-show buzz among Scrapbook Update’s readers!

So, in no particular order, here’s THE BUZZ!

Cut & Paste by Amy Tangerine for American Crafts

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Judging from the buzz, Amy Tan has not worn out her welcome yet with her Amy Tangerine line for American Crafts! She has a consistent (and unique) signature style, and her collections are very compatible with each other from one release to the next, making her very appealing to paper crafts consumers. Continue Reading →

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Noteworthy | 10.12.2012

We’ve got lots to cover in Noteworthy today! The holidays are coming fast, CHA is coming fast, and companies are announcing new lines right and left!

Love Ranger’s Tim Holtz Distress Ink Seasonal Colors? Well, now you can love them all year round!

Seasonal Distress Colors Continue Reading →

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For Baby: Yay! Woo Hoo! Congrats!

This super-cute card by designer Sara Grafton brings baby congratulations in an adorable, and slightly unconventional, design!

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Supplies | Cardstock: Neenah (Solar White), Stampin’ Up! (Daffodil Delight). Patterned paper: Lawn Fawn (Bright Side “Silver Lining”). Clear stamps: Lawn Fawn (Plus One, Critters in the ‘Burbs, & Critters in the Forest), Hero Arts (Right at Home). Ink: Tsukineko Memento (Tuxedo Black & Danube Blue), Ranger Tim Holtz Distress (Peeled Paint). Markers: Copic (YR61, E33, E39, V09).

This card was designed for Sara’s friend who just adopted a beautiful baby girl.  The nursery theme is owls, so she used that as inspiration for the card theme.  The owls were stamped in Memento Tuxedo Black ink and colored with Copics.  After the owls were cut out, a black marker matching the ink color helped define the edges.  The hill was hand cut and Distress ink added some definition to the patterned paper. One sentiment did not seem to be enough for this card, so Sara mixed the sentiments from three Lawn Fawn stamp sets to complete the card.

Sara Grafton is a wife, mama, academic advisor, and college instructor who squeezes in time for stamping, scrapbooking, and blogging.  She began scrapbooking in 2005 and fell in love with card making in 2008.  She is settling into life in the Bay Area of California and blogs at 1200somemiles.com.  Her 3 year old son loves to take pictures and took the photo shown here.

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Events | 2012 Stampin’ Up! Convention

Editor’s Note: The annual Stampin’ Up! convention is one of the largest events of its kind in the industry, but since it is a private event, little is usually heard about it in the mainstream scrapbook media. This year, freelance writer Connie Myers was invited to attend by Stampin’ Up!, and she offered to share her experience with Scrapbook Update’s readers. Her report below provides a fascinating window into the company culture that has created the success of Stampin’ Up! as an organization, as well as an informative look at the company’s latest new products and marketing focus. — Nancy

Thousands of women cheered as the doors opened for the first General Session of the 2012 Stampin’ Up! Convention, held July 18th-21st, 2012 in Salt Lake City, Utah.

Stampin' Up Convention Doors Opening

Inside, as lights flashed and party music played, 3500 demonstrators walked, ran and danced through a gauntlet of 500 Stampin’ Up! employees offering applause, hugs, and high fives. Continue Reading →

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