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Tag Archives | Stampin’ Up!

Update | 4.18.2014 – Tombow, Craftsy, Crate Paper, Our Daily Bread, more

Spring is coming, and the press releases are suddenly popping up like spring tulips in my inbox! Here’s the latest and greatest that is happening around the industry!

American Tombow, popular among many scrapbookers for its Mono Adhesive line and for its markers, has announced that it donated $10,000 in product to the national non-profit Council for Art Education during the recent 2014 National Art Education Association (NAEA) National Convention in San Diego.

The donation was part of Tombow’s “100 Days of Tombow” campaign that was launched in March 2013 to mark its centennial year in business by promoting crafts education through the work of 90 art, craft, mommy and scrapbook bloggers.

“100 Days of Tombow was started with the goal to show our gratitude to the arts and crafts community by supporting its art education efforts,” said Jeff Hinn, president of American Tombow. “With great thanks to our blogger participants and the great people at CFAE, we were able to successfully make that promise come to fruition.” Continue Reading →

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Update | 4.15.2014 – Project Life Stampin’ Up!, Scraptime, Studio Calico, Simon Says Stamp, Bella Blvd

There’s lots of news today from the industry’s biggest & brightest names…let’s dive right into it!

Becky Higgins has just announced on her blog that she is partnering with Stampin’ Up! to create exclusive Project Life products for the direct sales market. The announcement promises card collections, accessory packs, albums, pocket pages, tools, other accessories, and stamps (in keeping of course with the mission of Stampin’ Up!). The card packs will be somewhat different than the ones sold in retail stores in two major ways, however. First, they will have square corners – unlike the signature rounded corners of the current Project Life products. Second, the Project Life Stampin’ Up! cards will come in packs of 100 double-sided designs, with no duplicates in a pack.

Project Life products will be available for order through Stampin’ Up! representatives on May 1st, and more product preview information will be available soon. In the announcement, Higgins also promised a future digital release of the Stampin’ Up! exclusive products. Continue Reading →

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Stampin’ Up! to launch new company called Apostrophe S

Stampin’ Up! has informed their consultants that they are in the early stages of launching a new direct sales company called Apostrophe S.

In a video featuring company founder Shelli Gardner and her daughter (and company executive) Sara Douglass, the new venture was described to current Stampin’ Up! consultants as a U.S. direct sales company that will sell self-contained limited edition project kits in craft areas such as paper crafting, metal, leather, wood and glass. No individual items, with the exception possibly of a few basic tools, will be offered.

Gardner and Douglass say the intent of Apostrophe S is to target an entirely different demographic than Stampin’ Up!’s current market. The new target is a young, twenty-something who is highly interested in DIY but wants convenience:

We are targeting a different market segment, and we want to see how successful we are at reaching out in an entirely new way to an entirely new audience. (Sara Douglass) Continue Reading →

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MemoryWorks To Cease Direct Sales Operations

MemoryWorks, the direct sales company that gave birth to wholesaler Simple Stories, has announced that it will be ceasing operations effective December 31st.

The company was founded in 2002 by Kevin and Amber Crowell, and carried a range of products from My Mind’s Eye, Fancy Pants, Echo Park, BoBunny, Teresa Collins, American Crafts, Bella Blvd, and a host of other companies. The 2009 release to MemoryWorks customers of an exclusive in-house pocket scrapbooking collection, the same year that Project 365 and Project Life also grabbed the imagination of scrapbook consumers with pocket scrapbooking, catapulted the company in a whole new direction. “Life Documented by Simple Stories” was a massive success and lead the company to launch the Simple Stories wholesale line in 2010. Since then, MemoryWorks has increasingly lived in the shadow of the explosive success of Simple Stories, which quickly became one of the industry’s juggernauts, riding the wave of consumer passion for pocket scrapbooking. Continue Reading →

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The Results Are In – What Is The Buzz?

It’s time for THE BUZZ! The hundreds of votes from the CHA Create-n-Connect Buzz survey have been tallied, and now it’s time to share the results! Here’s the three new products from the CHA Create-n-Connect show in Las Vegas that are getting the most pre-show buzz among Scrapbook Update’s readers!

So, in no particular order, here’s THE BUZZ!

Cut & Paste by Amy Tangerine for American Crafts

cutpastesneak

Judging from the buzz, Amy Tan has not worn out her welcome yet with her Amy Tangerine line for American Crafts! She has a consistent (and unique) signature style, and her collections are very compatible with each other from one release to the next, making her very appealing to paper crafts consumers. Continue Reading →

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Cards | Celebrate…Happy Birthday

january 6

Designer Deena Ziegler is here today with a card that shows blocking taken to a whole new level!

Deena used blocking on this card to create distinct areas for two different sentiment phrases on the front of the card, allowing them to co-exist in the design without seeming to compete with each other. The longer sentiment got a larger, more elaborate mounting block, while the simpler sentiment (happy birthday) got a smaller, simpler background block. This also helped the card’s balance by giving the eye someplace to rest that wasn’t too busy.

Supplies | Cardstock: Bazzill. Die Cuts: Sizzix. Stamp: Stampin’ Up!. Twine: May Arts. Patterned Paper: October Afternoon. Rhinestones & buttons: unknown. Pen: EK Success. Ink: Ranger.

Designer: Deena Ziegler

Deena Ziegler has been a crafter for as long as she can remember. Her Mom, Grandma, and Aunts were always crafting up some project and they were happy to teach her everything they knew. Baking, sewing, needlework, you name it, they did it! As a young mom Deena became a professional crafter, and now she works at Sizzix as a Craft Designer, teaches card making classes, teaches online at My Creative Classroom, and owns and operates a small card kit business – and she blogs all about it. Deena enjoys finding ways to be creative in daily life by repurposing, giving handmade and creating with her daughters.


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