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Tag Archives | Stampin’ Up!

Stampin’ Up! to launch new company called Apostrophe S

Stampin’ Up! has informed their consultants that they are in the early stages of launching a new direct sales company called Apostrophe S.

In a video featuring company founder Shelli Gardner and her daughter (and company executive) Sara Douglass, the new venture was described to current Stampin’ Up! consultants as a U.S. direct sales company that will sell self-contained limited edition project kits in craft areas such as paper crafting, metal, leather, wood and glass. No individual items, with the exception possibly of a few basic tools, will be offered.

Gardner and Douglass say the intent of Apostrophe S is to target an entirely different demographic than Stampin’ Up!’s current market. The new target is a young, twenty-something who is highly interested in DIY but wants convenience:

We are targeting a different market segment, and we want to see how successful we are at reaching out in an entirely new way to an entirely new audience. (Sara Douglass) Continue Reading →

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MemoryWorks To Cease Direct Sales Operations

MemoryWorks, the direct sales company that gave birth to wholesaler Simple Stories, has announced that it will be ceasing operations effective December 31st.

The company was founded in 2002 by Kevin and Amber Crowell, and carried a range of products from My Mind’s Eye, Fancy Pants, Echo Park, BoBunny, Teresa Collins, American Crafts, Bella Blvd, and a host of other companies. The 2009 release to MemoryWorks customers of an exclusive in-house pocket scrapbooking collection, the same year that Project 365 and Project Life also grabbed the imagination of scrapbook consumers with pocket scrapbooking, catapulted the company in a whole new direction. “Life Documented by Simple Stories” was a massive success and lead the company to launch the Simple Stories wholesale line in 2010. Since then, MemoryWorks has increasingly lived in the shadow of the explosive success of Simple Stories, which quickly became one of the industry’s juggernauts, riding the wave of consumer passion for pocket scrapbooking. Continue Reading →

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The Results Are In – What Is The Buzz?

It’s time for THE BUZZ! The hundreds of votes from the CHA Create-n-Connect Buzz survey have been tallied, and now it’s time to share the results! Here’s the three new products from the CHA Create-n-Connect show in Las Vegas that are getting the most pre-show buzz among Scrapbook Update’s readers!

So, in no particular order, here’s THE BUZZ!

Cut & Paste by Amy Tangerine for American Crafts

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Judging from the buzz, Amy Tan has not worn out her welcome yet with her Amy Tangerine line for American Crafts! She has a consistent (and unique) signature style, and her collections are very compatible with each other from one release to the next, making her very appealing to paper crafts consumers. Continue Reading →

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Cards | Celebrate…Happy Birthday

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Designer Deena Ziegler is here today with a card that shows blocking taken to a whole new level!

Deena used blocking on this card to create distinct areas for two different sentiment phrases on the front of the card, allowing them to co-exist in the design without seeming to compete with each other. The longer sentiment got a larger, more elaborate mounting block, while the simpler sentiment (happy birthday) got a smaller, simpler background block. This also helped the card’s balance by giving the eye someplace to rest that wasn’t too busy.

Supplies | Cardstock: Bazzill. Die Cuts: Sizzix. Stamp: Stampin’ Up!. Twine: May Arts. Patterned Paper: October Afternoon. Rhinestones & buttons: unknown. Pen: EK Success. Ink: Ranger.

Designer: Deena Ziegler

Deena Ziegler has been a crafter for as long as she can remember. Her Mom, Grandma, and Aunts were always crafting up some project and they were happy to teach her everything they knew. Baking, sewing, needlework, you name it, they did it! As a young mom Deena became a professional crafter, and now she works at Sizzix as a Craft Designer, teaches card making classes, teaches online at My Creative Classroom, and owns and operates a small card kit business – and she blogs all about it. Deena enjoys finding ways to be creative in daily life by repurposing, giving handmade and creating with her daughters.


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My Mind’s Eye | Thanks

 

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Terri Davenport is here today to bring us the final installment of our My Mind’s Eye feature week highlighting their new CHA Winter 2013 collections! Today, we are highlighting the Boy Crazy collection once again in this fun “thank you” card.

Balloons are trendy, and this one makes a great makeshift banner to carry our card’s sentiment on. The blue literally pops off the card and highlights the gracious message!

To balance the visual weight of the chipboard piece, Terri layered twill and baker’s twine at the bottom for an interesting piece of texture. It also covers the seam between the two patterned papers to keep it from looking awkward.

Supplies |  Cardstock: Core’dinations. Patterned Paper: My Mind’s Eye “Boy Crazy” (Point the Way). Chipboard: My Mind’s Eye (Boy Crazy). Alphabet Stickers: Simple Stories. Twill: Stampin’ Up!. Baker’s Twine: unknown.

Designer: Terri Davenport

Terri Davenport has been paper crafting since 1995. She is currently a creative team member with Designer Digitals and Ta Da Creative Studios. Terri teaches digital scrapbooking classes locally at Owens Community College She has won several contests including Creating Keepsake’s Hall of Fame and Paper Crafts World Card Making Day contests. Terri lives in Toledo, OH with her husband, four sons and dog. Since even the dog is male, her blog is appropriately titled Outnumbered.


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