Last week I showed you the new “Celebra’tions by Richard Garay” brand that Spellbinders was exhibiting at the CHA PaperArts show in Atlanta. Today, I’ll show it to you in action!
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Spellbinders unveiled a new collection at the CHA PaperArts show last week that wasn’t just new designs but a whole new direction for the company. The collection, Celebra’tions by Richard Garay, is a break from Spellbinders’ typical style in more ways than one.
Garay’s previous position was at Stampin’ Up!, and influences from that type of style and sales are definitely visible in the Celebra’tions line. Spellbinders’ usual style is very vintage and intricate. By comparison, the Celebra’tions line is simple, cute and fun – a look that could attract a whole new segment of customers to the company.
The line seems especially tailored for card makers, with die and stamp sets, embossing folders, and even its own color palette of ink pads and cardstock. It is, essentially, an entire self-contained program – similar to something that you would see in direct sales, and an easy foundation for teaching classes and helping launch beginners. Continue Reading →
I was lucky to get into one of the highly popular Spellbinders classes, Creativity Enhanced, on the first day of the conference at the CHA Mega Show 2014, which was held in Anaheim, California last month.
We made four cards in class, and as always were able to take our projects to the next level with the help of fabulous Spellbinders dies and embossing folders. We were among the first who got to see the new Tool n’ One tool that makes removing negative die cut pieces of paper from your dies a quick and simple task. Continue Reading →
With every new year and every new show, Spellbinders continues to amaze. At the CHA Mega Show 2014 the company wowed everyone with a breathtaking new booth along with a stunning line of new products, new packaging, a new logo and new colors for the brand.
If you’d like more coverage of CHA Create-n-Connect, don’t forget to check our sister site, Craft Critique!
First up for our Craft Critique team’s coverage is a piece by Yana Smakula about how she got hands on with the latest hot product from Spellbinders – Nestabilities Enhancing Elements!
According to a statement issued by Spellbinders, the company has taken on Pennsylvania-based private equity firm RAF Industries as a “partner”.
RAF Industries is a privately-held private equity fund based in Pennsylvania that specializes in buying successful companies from the entrepreneurs that founded them and then keeping the founder on in the company post-acquisition to continue to provide the vision and drive that made the company successful.
As part of the new relationship with RAF, Jeffrey Caron’s position as Spellbinders CEO has been discontinued. He is now serving in what the company calls a “consulting role”. Dan Simonson is now fulfilling the role of COO at Spellbinders. Simonson joined Spellbinders as Director of Finance in late 2010 after serving as a consultant to the company for two and a half years, giving him almost six years experience with the company.
“Jeff and I are excited to partner with a world-class organization such as RAF Industries. Working with RAF Industries will allow for future growth. It is an affirmation of our continued commitment to bring the most innovative products to the global marketplace,” Stacey Caron says of the new partnership. Continue Reading →