Spellbinders unveiled a new collection at the CHA PaperArts show last week that wasn’t just new designs but a whole new direction for the company. The collection, Celebra’tions by Richard Garay, is a break from Spellbinders’ typical style in more ways than one.
Garay’s previous position was at Stampin’ Up!, and influences from that type of style and sales are definitely visible in the Celebra’tions line. Spellbinders’ usual style is very vintage and intricate. By comparison, the Celebra’tions line is simple, cute and fun – a look that could attract a whole new segment of customers to the company.
The line seems especially tailored for card makers, with die and stamp sets, embossing folders, and even its own color palette of ink pads and cardstock. It is, essentially, an entire self-contained program – similar to something that you would see in direct sales, and an easy foundation for teaching classes and helping launch beginners. Continue Reading →