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Tag Archives | Social Media

Update | 6.12.2014 – Google+, Megan Hoeppner, Webster’s Pages, more

Is the end near for Google+? Murmurs are getting louder in the tech community that Google+’s days are numbered after several ominous developments in the past few months.

First, in April, Google executive Vic Gundotra, the executive in charge of Google+, suddenly left the company citing family reasons. At the same time, it became apparent that many of the engineers responsible for building Google+ were being reassigned to other areas of the company. Then in late May, at a code conference in California, Google co-founder Sergey Brin told the audience that “It was probably a mistake for me to be working on anything tangentially related to social to begin with.”

Google+ has never reached the popularity of Facebook and Twitter, achieving only a fraction of the active users in a month of their two major competitors, although it has found niche popularity in certain communities (like the photography community). Google has a history of killing products with avid user bases that it doesn’t consider profitable or a success – most recently and notably Google Reader. It also has a history of letting products die a slow death by not developing or maintaining them – most notably at the moment Feedburner, which is also on a deathwatch in the community of online publishers that rely on it. Continue Reading →

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Is Facebook Marketing a Dead End for Small Brands?

You know that old saying about doing the same thing over and over again and expecting different results? Facebook has repeatedly pulled the rug out from under small businesses using its brand pages platform for marketing in the past few years – and yet we keep going back for more.

Over time, Facebook has slowly (and sometimes not so slowly) eroded the reach of posts from brand pages. First it put in place an algorithm that stopped showing brand posts to all followers in their newsfeeds. Then it started slowly tightening that algorithm like a noose, choking off brands’ access to their followers’ newsfeeds – and offering no “follow all” option for brands like it does for personal accounts that allows a user to override the removal of content and see everything that is posted.

Facebook Brand PageWe’ve definitely noticed the decline in reach at Nally Studios. Our stats show our Facebook posts going out to only a small fraction of our followers, and the decline has been precipitous in recent months. Social media research consulting firm Ogilvy & Mather, in a recently published white paper, described our experience as typical and calculates the organic reach of a typical brand post as 6% on Facebook in February 2014, down almost by half since the fall. For extremely large brands, reach is even smaller – more like 2%. Continue Reading →

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