Ella Publishing was founded in 2009 by former Simple Scrapbooks magazine personalities Lain Ehmann and Angie Lucas. Co-founder/CEO Lain Ehmann departed the company in January 2010 and was replaced as CEO by Co-founder Angie Lucas. Former Simple Scrapbooks staffer Wendy Smedley stepped into a management role at that time as well. Ella Publishing’s library of offerings currently includes 32 ebook titles on scrapbooking and photography, by such well-known industry figures as Stacy Julian, Renee Pearson, Rebecca Cooper, Courtney Walsh and Elizabeth Dillow. Former Simple Scrapbooks graphic designer and personality Cathy Zielske is responsible for the signature “clean and simple” graphic look of Ella Publishing’s line of titles.
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E-book publisher Ella Publishing announced today that founder Lain Ehmann has left the company. Co-founder Angie Lucas will take over Ehmann’s role as CEO of Ella, combining that title with her previous title of president. Ehmann had been CEO of Ella since it’s founding last year.
Ehmann is transitioning to the role of an “Ella Friend,” the advisory board that assists Ella, and will no longer hold an ownership stake in the company. Ehmann was previously a Contributing Editor at Simple Scrapbooks magazine and is the author of Snippets: Mostly True Tales from the Lighter Side of Scrapbooking.
Although Ehmann indicated on her blog that she is leaving Ella due to the pressures on her family of working in a start-up company, she told Scrapbook Update that her fans will still see plenty of her. She will continue with Write.Click.Scrapbook, her Layout A Day challenge, her blog, and says she may even revive her podcast. In addition, The Scrap Review announced today that Ehmann has joined their staff of reporters. Scrapbook Update has also extended an open invitiation to Ehmann to repeat her guest appearance from late last year.
Ehmann will also continue as part of the new Paperclipping Roundtable podcast that is in the process of launching, along with Noell Hyman, Angie Lucas, Ana Cabrera, and Scrapbook Update’s editor, Nancy Nally.
To help fill the hole created by Ehmann’s departure, Wendy Smedley is joining Ella Publishing. Smedley was the Creative Editor at Simple Scrapbooks magazine for eight years and is the author of three books: The Complete Idiot’s Guide to Scrapbooking, The Organized & Inspired Scrapbooker, and a title coming in fall 2010.