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ScrapHD Acquired By Michaels

Online scrapbooking application ScrapHD, which shut down on July 31st, announced today that it has been acquired by Michaels Stores, Inc.

The ScrapHD website allowed users to combine their photos with design elements from scrapbook companies such as American Crafts, Jenni Bowlin Studios and My Minds Eye to create photo books, greeting cards and posters.

“We have focused on building an application that gives scrapbookers the ability to really customize their pages and books in an online world with an application that is intuitive and easy-to-use,” said Ross Petersen, President and co-founder of ScrapHD. “Michaels can take the ScrapHD technology to the millions of Americans who are interested in preserving their digital photos in a fun and creative format.”

“We believe existing and future Michaels customers will love this application, featuring more than 10,000 pieces of digital creative content and an easy-to-use interface that appeals to beginners and experts alike,” said Michaels CEO John Menzer. “Digital photo booking and digital scrapbooking are an important part of Michaels’ strategy to continue as a world-class leader in the arts and crafts industry.”

The companies indicated in the announcement that ScrapHD’s website will remain closed until 2011, when it will re-launch under the banner of Michaels Stores with both free and premium content. One possible new feature for ScrapHD has already been hinted at in the acquisition announcement with the mention of customers having the ability to have their photo books delivered to their local Michaels store.

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ScrapHD To Close July 31st

Digital scrapbooking service and community ScrapHD announced via email to its members a few minutes ago that the service will be shutting down on July 31st.

According to the emailed announcement, members will be compensated for their memberships in the shutdown:

…we will be offering a FULL REFUND for all yearly Club Members (no matter when you signed up) and for all monthly Club Members activated within the last 60 days. This refund will be issued automatically via PayPal. Your funds will be returned to the credit card you used when signing up.

To preserve the content that they’ve created on ScrapHD, members are being advised to take immediate advantage of the service’s “Print from Home” option:

The print from home feature will prompt the system to email you the high resolution .JPG version of your completed scrapbook. This file can then be saved to your computer and used however you would like. For instance, you can save the file to a USB device and use an outside printing source if you do not have a printer at home.

A video is available to teach members how to use the Print from Home feature if it is new to them.

ScrapHD was founded as a membership service in the summer of 2009 to provide a bridge between digital and paper scrapbooking industries by facilitating hybrid scrapbooking. Paper manufacturers offered some of their collections on the proprietary platform in digital form, in the hope that scrapbookers would then seek out their paper products to add to their layouts to create hybrid content. Manufacturers who initially signed on to the project included 7gypsies, American Crafts, Art Gone Wild!, Imaginisce, Jenni Bowlin Studio, Karen Foster Design, Mrs. Grossman’s, My Mind’s Eye, Piggy Tales, SEI, Teresa Collins Designs, and Three Bugs in a Rug.


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Scrapbook Update CHA Winter 2010 Predictions

Well, the show is almost upon us…many people have already arrived in Anaheim and the rest of us are frantically preparing. Here’s a last-minute look at what I predict are some trends we’ll be seeing when the doors open on Sunday:

1. It’s all about die cutting.

Die cutting, both manual and electronic will be a hot topic at this year’s show. On the manual side, new exhibitor Dies Direct is a die maker (and involved peripherally in the Spellbinders suit versus Quickutz). New exhibitor Scrapping Cottage is also an independent die maker. Sizzix is introducing hotly-anticipated dies by designer Tim Holtz. Several other companies are coming out with embossing folders that there is much buzz about.

The electronic die side is the really hot category, though. Silhouette America, formerly a division of Quickutz, is another new exhibitor. They are there to display their electronic die cutter. Craftwell – yet another new exhibitor – will also be there to display an electronic die cutter. Sizzix isn’t a new exhibitor but they have a new machine coming called the eClips. Cricut also has been teasing a major announcement, and Making Memories has new products coming for its Slice line.

2. We’re going green.

Several companies were promoting their green certifications or initiatives at CHA-Summer and that will definitely continue at CHA-Winter 2010. Everything from eco-friendly production to eco-friendly booths like the one boasted by Sandylion at CHA-Summer 2009 will be more visible. In fact, one of the new exhibitors, Eco Green Crafts, boasts that it is devoted to supplies made from “non-toxic, recycled, and environmentally-friendly materials.”

3. We’re going patriotic.

A few companies were promoting products at the last show as being “Made in the USA.” Even more companies were selling U.S.-made products but not promoting their origin heavily. As the economy has sunk further and further, Americans have become more concerned about the purchasing of foreign products. “Buy local” is becoming a serious movement. Expect to see more companies who make their products domestically using that fact in their marketing.

4. It’s all about stamping.

Stamping is hot, hot, hot! We saw the start of this in Orlando, with stamp manufacturers doing big business, scrapbook manufacturers releasing extensive collections of stamps as part of their collections, and booths like Paper Trey Ink and Split Coast Stampers attracting huge crowds at the Supershow. At least a half-dozen new exhibitors in Anaheim are stamp companies, and many traditional scrapbooking companies will be emphasizing their stamp offerings.

5. Paper is reborn as digital.

In the past several weeks, two major manufacturers have announced initiatives to sell their older paper catalog designs in digital format: BasicGrey and Die Cuts With A View. Over a dozen other companies are involved in ScrapHD, an effort under construction to sell their designs in a digital format.

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