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Tag Archives | Scrapbook.com

Update | 7.10.2014 – Two Peas, Shutterfly, Shimelle, and more!

Two Peas in a Bucket announced today that they will stay open for sales and content viewing until July 24th:

Due to the overwhelming response to our clearance sale, we will be shipping orders through the end of the month and have decided to keep the site operational thru 7/24/2014 and expect the last order to go out the door on the 25th.

The extended time gives the site’s users extra time to use the export tool developed by Scrapbook.com to save their galleries by transferring their images and descriptions to the Scrapbook.com gallery. Click here for more information on how to use the gallery export tool.

As the summer product releases approach for the second half of the year, some companies are clearing out the warehouse to make room for them. Elle’s Studio is holding a summer warehouse sale. Unlike most companies, which usually sell “grab bag” style boxes, Elle’s Studio is selling inventory by the individual item through their online store so their fans can buy just exactly the items they want. The sale will last until 7/21 or while supplies last. Continue Reading →

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Good News for Two Peas In A Bucket Customers

Two new announcements will make the closure of Two Peas In A Bucket a bit easier on the site’s legions of fans.

On June 10th, Two Peas quietly opened an Etsy store carrying their signature flair and wood items. The store currently has 176 flairs and nearly 100 wood items listed for sale. This is great news for fans of the company’s edgy, graphic style. (Note to self: Definitely must order this flair badge for scrapping my 10 hour flight home from Germany in January while deathly ill with the flu.)

For those wishing to preserve their content from the Two Peas gallery, there is even better news: Scrapbook.com has created an automated tool to import your Two Peas gallery into a Scrapbook.com account! The tool preserves publication dates, title and description of the post, as well as importing the image.

To use the Scrapbook.com importer, click this link after first logging in to your Scrapbook.com account. You’ll need to know your Pea Number from your Two Peas account to make it work.

For those waiting to place orders at Two Peas hoping for heavier discounting as the sale progresses, you may be out of luck. The site’s virtual shelves appear almost bare in most brands, although there is still some stock in the American Crafts family of brands due to the large proportion of inventory of the company’s products the store was carrying before the closure announcement.

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Noteworthy | 5.25.2012

Welcome to a holiday weekend edition of Noteworthy! This week I’ve got some new collections, a big sale, some eye candy, and some food for thought to share with you. That’s a lot to cover, so let’s get started!

The mid release announcements were still coming this week! Echo Park announced a total of 3 new collections for their June release: So Happy Together, Homemade, and School Days.

So Happy Together is a full collection designed by Deena Rutter, with 12 double-sided patterned papers, 3 double-sided solid papers, and two sheets of stickers. It is also available in a 6×6 paper pad.

Continue Reading →

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Viral Marketing In Action

Viral marketing doesn’t hit the scrapbook industry very often. Provo Craft has accomplished it a few times with Cricut launches, specifically with their Gypsy product launch. But it’s truly a rare accomplishment for a scrapbook marketing campaign. In truth, few companies even attempt to create a truly viral promotion.

But if you’d like to see a perfect example of viral marketing done right, you need to see the holiday music video just put out by Scrapbook.com called “It’s Always Sunny In Here”. The only way to describe it is to say think about a combination of Glee and Mad Men in theme…It’s been the toast of Twitter the past few days – the true stamp of a campaign gone viral.

What makes the video the perfect viral marketing piece? First, it is downright fun! You can’t help but smile watching it. You want to watch it over and over, and tell your friends to watch it because you know they will smile too. You absolutely do not feel like you are watching an ad – which then leaves you with a positive feel about the company. This video is not only great marketing for Scrapbook.com – they’ve added in some subtle specific product mentions, so they’ve provided some marketing for their vendor partners too.

This sort of marketing is drastically under-utilized in the scrapbook industry (both the video and the viral aspect of it). More businesses should consider trying projects like this…the return on investment can be very high.

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