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Tag Archives | Scrapbook Trends

Meredith Corp. Announces Scrapbooks Etc Magazine to Cease Publication [Updated]

Editor’s Note: Please note that this publication, Scrapbook Update, is a privately-owned website that is not affiliated in any way with Meredith Corp or Scrapbooks Etc. We are simply reporting on a news story affecting the scrapbook industry and are not affiliated in any way with the companies that we are reporting on. 

Meredith Corporation announced today that Scrapbooks Etc magazine will be ceasing publication after its August 2012 issue. The move has shocked industry observers, as the magazine’s circulation numbers have been the strongest in the industry over the past several years, based partially on its leveraging of strong newstand placement.

The announcement was made via a post by editor Michelle Rubin to the magazine’s blog. The blog posting said the closing decision by Meredith was made because “due to the longer term business forecast for the franchise and the industry, the corporation has chosen to cease publishing within this marketplace.”

The final issue of Scrapbooks Etc, August 2012, will go on sale June 19th and be available through August 14th. The magazine’s website will continue to offer content through that time period in support of the print issue.

There is no word from Meredith at this time regarding the fate of unfulfilled issues on subscriptions, but it is standard industry practice in magazine publishing that a publisher will either sell the subscriptions to a rival magazine title to be filled, or fill the remaining issues of subscriptions with another title from their own portfolio. Continue Reading →

The State of Digital Publishing in the Scrapbooking Industry

It’s a brave new world in today’s publishing market. The advent of miniature technological marvels such as the iPad, Kindle, Nook, and the myriad of other electronic reading devices on the market today mean that publishers have more diverse and immediate options for producing and delivering content than ever before. Newspapers and magazines alike are moving from traditional print media to electronic delivery, in some cases bypassing even web site content models in favor of delivering digital media directly to subscribers’ devices.

For scrapbookers, this new media outlet can be a wonderful place to obtain new content. Digital media doesn’t require physical storage beyond your computer’s (or device’s) drive, is quick to access, and in many cases is portable on certain devices. There is no current industry standard, however, on platforms for delivery and access of digital content, so scrapbookers should educate themselves on the available options before making a purchase. I’ve collected digital publication data for several major scrapbooking magazines and compiled it all into a handy reference that should help when making purchasing decisions. Continue Reading →

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Scrapbook Trends Gets Spooktacular [Giveaway]

Somewhere along the line, Halloween became a month long holiday like Christmas. How did that happen? Everywhere I look, everyone is already celebrating with oodles of Halloween content.

The Halloween Spooktacular event this week over at Northridge Media is taking the trick-or-treat concept pretty literally, though. They are giving stuff away every day – kicking off in today’s post by the fabulous Jen Gallacher with a free digital Halloween kit download!

And not only will they give out treats for coming to their blog…they are giving out a treat for coming to this one too! Because one lucky Scrapbook Update reader can win a 6 issue print subscription to the Northridge Media publication of their choice.

How To Enter: All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time on Friday night, October 8th. Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the text of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only Scrapbook Update staff can see it). We will need it to notify you if you are a winner. Winners will be drawn by random drawing from all eligible entries. One entry per person. U.S. mailing addresses only please.

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