Tag Archives | Scrapbook Expo

Update | Michaels, Scrapbook Expo, Jobs, and more!

In this issue of the Update column, I’ve got some big news from some of the industry’s biggest names – and some great opportunities if you are job hunting! Let’s dive in…

Michaels store

Earnings. Michaels Stores held its quarterly earnings call for investors today. The company surprised market watchers by reporting that it missed its quarterly earnings target for the first fiscal quarter of 2016 that ended April 30th. Michaels stock (traded under MIK on the NASDAQ) fell over 8% after the announcement, to close at $27.69 for the day.

In the announcement, Michaels executives blamed weak April sales for the missed earnings estimate. Michaels is far from alone in struggling to meet its April sales goals in 2016. A whole host of U.S. retailers have announced weaker than expected April sales figures, including Costco, Gap, L Brands, Target, Macy’s and Nordstrom – to name just a few.

Moving forward, Michaels says it plans to continue to focus on the adult coloring trend, extending its selection of coloring books and coloring materials. The company has also begun expanding the trend off-paper, recently unveiling store displays that feature items such as kids’ t-shirts with coloring designs on them along with fabric markers. The company also plans to launch nationwide in July a loyalty program that it has been testing locally in Texas near its headquarters.

For more information on Michaels Stores financial numbers in the first quarter, read the official announcement.

Industry Jobs. The following industry positions are currently posted as available:

New Positions. Bella Blvd has announced that Amy Heller is filling the newly created position of Marketing Director at the company. Heller is known to many in the industry for her time as a Garden Girl at Two Peas in a Bucket, and for her work designing product for the now-defunct Lily Bee Design. But she also has nearly two decades of professional experience in marketing and graphic design, including for Fortune 500 brands. Initial plans for Heller’s role at Bella Blvd include development of a new blog and email interaction with customers.

Amy Heller

Amy Heller

Honors. Congratulations to Georganne Bender and Rich Kizer on their Retail Adventures blog being named one of the “7  Retail Publications You Should Be Reading” by retail analytics platform Celect. Retail Adventures has been basking in the spotlight in 2016, with UK retail analysts Retail Vision also naming the blog to its “Top 50 Retail Blogs” list in January.

Events. I had a chance to attend Scrapbook Expo for the first time in 2016 when it came to Orlando this past weekend for an event at the Gaylord Palms resort in Kissimmee.

Scrapbook Expo Orlando 2016

The shows are now officially known as “Stamp & Scrapbook Expo,” reflecting the growing presence of stamping products on the show floor. Compared to 2015, there was much more current product on the show floor – I saw a variety of current product from Echo Park, Carta Bella, Simple Stories, Quick Quotes, Graphic 45, Photo Play Paper, Sizzix, Hero Arts, Tim Holtz, and many others. Several booths were carrying a good selection of planner supplies as well.

Several well-known industry names were attracting good crowds in their booth. Stayce DeWid of Art Anthology had a make-n-take running in her booth, with the help of an instructor.

Stayce Dewid

Stayce Dewid

As it was throughout 2015 at the shows, the make-n-take being run by Richard Garay at the Fun Stamper’s Journey booth continued to be popular in 2016 in Orlando. The booth was thronged every time that I passed by on Friday.

Fun Stamper's Journey booth

June is a busy month for Orlando area papercrafters, with Stampfest also scheduled to take place in Lakeland at the end of the month.


Update | Project Life, Publication Calls & More!

It’s time for another Update news round-up!

Leadership. Spellbinders announced on June 11th that, effective immediately, co-founder Stacey Caron is “stepping away from all day-to-day business activities within the company” but “will continue to be an important creative driver” for the brand. No reason was given for the change at the company.

Caron’s husband and company co-founder, Jeffrey Caron, left his own previous role as CEO of the company in 2013 when an outside investment firm was brought in following the company’s disastrous patent infringement lawsuit against QuicKutz.
People. Jennifer Gallacher has a new position behind the scenes at Jessica Sprague’s digital Scrap.Click.Supply website. While this is exciting for users of that website, Scrapbook Expo attendees will be disappointed to learn that the popular designer is leaving behind her work teaching and blogging for Scrapbook Expo to make time for the new position. Continue Reading →


Scrapbook Expo fun with Fun Stamper’s Journey!

This time last weekend I was in Virginia, visiting another Scrapbook Expo on behalf of Cricut. The Expos are a vibrant place full of inspiring people and products. It’s always a pleasure to spend a weekend immersed in the excitement!

One of those people is Richard Garay of Fun Stamper’s Journey. Some of Scrapbook Update’s readers may know him from the line he previously did for Spellbinders, but these days he’s busy launching his own direct sales company called Fun Stamper’s Journey.

Richard, and Fun Stamper’s Journey, have been a big presence at Scrapbook Expo shows this year. Their huge (and free) make and take is incredibly popular with show attendees. Richard’s presentation is so engaging and fun to watch!

Fun Stampers Journey Continue Reading →


Scenes from a Scrapbook Expo (or four….)

As many of you are aware, I spent quite a bit of February and March on the road, traveling around the country to work at Scrapbook Expo shows for Cricut. I had previously been to local Scrapbook Expos in Florida in the area where I live, but the experience of attending four events within five weeks – spread all over the country – was a great look at the state of scrapbooking across the country, and a great chance to interact with many different types of scrapbookers.

Nancy at Scrapbook Expo(Like my t-shirt? It’s a Cricut Design Space “Make It Now” project, created with Cricut Iron-On material!) Continue Reading →


Charity Wings holds Charity Event Live from CHA Show Floor

Charity Wings started the 2011 year by holding their first ever “Live at CHA” event during the CHA Winter 2011 Conference & Trade Show in Los Angeles. They invited crafters that were not able to attend the show to catch a glimpse through Ustream of the manufacturers and their new products, and let them travel the show floor a bit to see the booths and even win a prize or two. Industry personalities like Jenni Bowlin, Anna Griffin, Teresa Collins, and Melissa Forsyth & Candy Rosenberg (from the Rubber Cafe, pictured below) stopped by to take part in the live event.

For a $48 fee, Live from CHA participants received a bag filled with 5 make-n-takes and goodies from event sponsors. Charity Wings also raised money for Crops of Luv at the event through manufacturer and designer-donated items that were put up for auction on ebay during (and after ) the Live from CHA event.

Charity Wings volunteers (such as Karen Poirier-Brode, pictured below) also helped out in the Westcott booth with make-and-takes. Westcott, a Charity Wings sponsor, features the Charity Wings logo on their product packaging and helps raise money for the Charity Wings Fund to cover operating costs for the organization.

This year also marks an increased partnership between Charity Wings and Scrapbook Expo, with Charity Wings agreeing to host all of the crops for Scrapbook Expo’s 2011 season.

For Charity Wings founder Elena Lai Etcheverry, all of this started from having a willing heart to help raise money at a Susan B. Komen breast cancer crop. She had so much fun with the crop she decided that she needed to help with the next one – and even joined the committee to help run the event.

It was after this experience she realized charitable work was something she wanted to do all year long. Scrapbook Royalty was born. With a talent for motivating crafters and having a wide network of crafters, retailers,  and manufacturers to work with, Etcheverry decided she could really help organize and creatively inspire crafters that might not know where to start raise money for their favorite charity.

Scrapbook Royalty’s first event in 2006 for the American Heart Association raised $2500. Participants enjoyed the event so much they immediately started planning the next one…and then another, and another.  American Heart Association, Susan B Komen foundation, Autism awareness/research and Crops of Luv are just a few of the organizations Scrapbook Royalty has helped to raise money for.

Realizing that Scrapbook Royalty was becoming something greater than its founder had imagined, the organization applied for non-profit status in 2008. In 2009, Etcheverry was joined in her work by another charitable crafter, Sheila Goldsberry, and they changed the organization’s name to Charity Wings to encompass all types of crafters and better describe their mission.

In 2010, the 100% volunteer-run organization lent a hand with 37 events across the country that raised money for over 27 different charities. According to Charity Wings’ figures; the organization has raised over $347,000 for various charitable causes during their 5 year history. Their participation in events can range from coordinating the entire event and finding sponsors, to just helping to advertise the event. In addition, they hold online raffles, do “fairy fly-bys” (giveaways) at events, and even have a monthly “do good” challenge with their “Club Royalty”. These challenges for the most part encourage members to use their crafts in some way to help the charity’s cause of the month.

To learn more about Charity Wings and their upcoming events, visit the Charity Wings website.

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