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Tag Archives | Scotch

What Can We Learn from a Haul Video?

“Haul” videos are all the rage on video sites like YouTube. Shoppers record video evidence of their latest shopping “haul” and describe the bargains or treasures that they scored on their shopping mission. But if you take a closer look at these videos as marketers, can you learn something about shoppers and their habits, needs and wants from them?

To find out, let’s take a closer look at this recent scrapbooking haul video posted to YouTube by user detdaty0129:

So, what can we learn about shopper behavior from that 47 seconds? A surprising amount, actually.
  • Our haul shopper is pretty savvy. Not too many shoppers realize that some stores will take the competitor’s coupons (something I am personally always forgetting about when I get my Joann’s flyers in the mail).
  • This shopper chose to use her coupon on an item [Scotch ATG adhesive applicator, $29.99 at Scrapbook.com] that I’ve been hearing a lot of buzz about, and was very excited about it. Adhesive isn’t usually a “sexy” product, but this particular adhesive gun seems to have really excited consumers.
  • The 70% off coupon was used to get a very practical item for a nominal price rather than seeing the discount as an opportunity to get a less usable luxury item at a massive savings. I’ll admit – I have a few expensive “ghost tools” that sit around my scrap room collecting dust that I was swayed into buying by a massive discount.
  • This coupon promotion by Jo-Ann Stores converted well into a sale – unfortunately it was a sale for their competitor! But it does show that coupons will bring out shoppers.
  • Coupon promotions like this are designed to get shoppers into the store in the hopes that they will buy more than just the coupon item. Although it isn’t mentioned in the video, a glance at the shopper’s receipt shows that it contains multiple line items, which means the promotion was probably successful in that respect.

This concept of using big sales to buy basic essentials at affordable prices was one that we saw retailers reporting as a trend last holiday season, when it seemed shoppers were gravitating more than usual towards holiday sales on basic clothing items. Since it appears that sentiment has stuck with consumers, it will be interesting to see how it affects the upcoming holiday season for retailers.

Remember the tease on the Behind The Scenes blog to get your video cameras ready? Well, here’s your first chance to use them on Scrapbook Update! Would you like your haul to be the featured in the next Scrapbook Update “haul” analysis? You can submit your own “haul” video to Scrapbook Update via our video submissions page after uploading it to YouTube or a similar service. We can’t wait to see what our readers come up with!

Have you seen the latest from Paper Crafts magazine?

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Adhesive Review: The Good, The Bad and The Tacky

Today Scrapbook Update welcomes guest blogger Molly McCarthy for a comprehensive review of scrapbook dot adhesives.

When not testing adhesive, Molly McCarthy teaches Cricut and Photoshop classes at Treasured Memories Scrapbook Store, Inc. as well as serving as a marketing consulting within the scrapbook industry. She resides in Oak Park, CA with her husband and two kids who provide endless story and photo opportunities for her scrapbook pages. To learn more about Molly, follow her on Twitter.

In need of a new adhesive that holds your paper and photos together on your next layout? Scrapbook Update has tested eight everyday-use adhesives and is reporting back on the good, the bad and the tacky!

The good news is that adhesives have improved tremendously over the years. The eight adhesives tested did a commendable job adhering paper-to-paper and paper-to-photo. They were tested on both flat and textured cardstock (i.e. Bazzill) and all held items together, though some did a better job than others on the textured cardstock.  The best application for all of these adhesives is on flat cardstock or photos but it’s nice to know that the industry has tried to address one of paper crafters’ biggest complaints regarding adhesive’s tackiness and the ever-popular textured cardstock lines.

If all of the adhesives worked in a straight line on flat cardstock, then what is there left to talk about? For this review, I added three other factors that are useful in an everyday adhesive. These included the ability to move around curved shapes, ability to remove stray adhesive, and the ability to reposition an item once it was adhered down.

Best Overall Adhesive
Scotch Adhesive Dot Roller (49 feet)
This is the best overall adhesive for day-to-day use. It goes on smoothly and evenly, and it goes around curves with ease. Because of its tiny dots, it’s easy to remove stray adhesive and it’s forgiving enough to rearrange paper or photos on the page. The dots stay put, making it easy to reapply paper/photo. It also gets high marks for a dispenser that has been created using 65% recycled material.

Best Around Curves
American Crafts – This to That Dots (32 feet)
This adhesive has the tiniest adhesive dots. Because of the thin line and the tiny dots this adhesive can go around a curve like Mario Andretti at the Indy 500 and not lose any of its adhesive. It’s ergonomic design makes it easy to tell the correct way to hold it. The protective cap is not attached, though, so I worry about misplacing it while working.

Easiest to Remove
Tombow Mono Adhesive DOTS (49 feet)
Tombow DOTS were the easiest to remove with a gum eraser or a finger. This works well when you get a bit crazy with the adhesive.

Most Tacky
3L Scrapbook Adhesives E-Z Runner (33 feet)
This adhesive wins hands down on tackiness (the good kind). If you have two items that you never want to be separated, then this is the adhesive for you! The E-Z Runner holds two items together like they are in a vise.

Most Innovative Design
Martha Stewart Crafts Tab and Roll (32.8 feet)
The Tab and Roll adhesive is designed to be two adhesives in one. When in stamp mode, you will get a small tab of adhesive – which is great for those who want to conserve their glue. It can then be switched to a roller mode for longer adhesive strips. In either mode, it works best on flat paper on a flat surface. The bulky cartridge makes it difficult to keep the unit flat when in roller mode, so some adhesive dots don’t adhere correctly. It’s also unfortunate that adhesive is wasted when switching between the tab and roller modes. Keep trying Martha!

Most Difficult to Find
Kokuyo Dotliner (52.5 feet)
Last year when Kokuyo announced it was discontinuing its American distribution of the popular Dotliner, scrapbookers began to stockpile this beloved adhesive. While it can be found on several specialty online sites in its Japanese packaging, it’s not sold in mass distribution as it used to be. For those who love this adhesive, the Scotch Adhesive Dot Roller is almost the twin sister of the Kokuyo brand. It works and functions pretty much exactly like the Kokuyo. Note: Don’t confuse the Kokuyo Dotliner with the Dotliner POWER. They are completely different adhesives.

Widest Adhesive
Kokuyo Dotliner POWER (32 feet)
At 10mm, this adhesive is the widest I tested. It is super tacky and will hold your project together tightly. It works best in a straight line. The adhesive case is huge and difficult to hold, not to mention difficult to find at your local scrapbook store. A good substitute is the Scrapbook Adhesives E-Z Runner. It’s not as wide but it definitely has the tackiness to hold a project together.

Quietest Adhesive
The Duck (27 feet)
If you’re working in “stealth” mode late at night, the Duck will adhere your items with quiet ease. They’ve changed the adhesives’ shape from dots to lines so it’s no longer possible to erase stray adhesive, but if you’re working into the wee hours and don’t want to wake your family this is a good choice.

For a complete guide to the features of all the adhesives that Molly tested, download our PDF comparison chart of dot adhesives!


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Scotch Denies Licensing Kokuyo Adhesive

Fans of the discontinued Kokuyo adhesives jumped on internet speculation this week that the new Scotch dot roller adhesives were in fact licensed from Kokuyo. Hope spread among Kokuyo’s fans that the Scotch adhesives were simply re-labeled Kokuyo products.

Unfortunately for Kokuyo fans, Scrapbook Update was able to confirm today with a representative for Scotch that the Scotch dot roller adhesives are not related to Kokuyo in any way. Scrapbook Update was told that the Scotch dot roller products are manufactured by Scotch and, aside from some general similarities in shape and size, do not share anything in common with the former Kokuyo products.

So if the Scotch products aren’t made by or licensed from Kokuyo, are they still a possible replacement for them? Only the scrapbooking customers can decide that. If you’ve tried both adhesives, let us know in the comments what you thought. Scrapbook Update will be running a trial comparison of the new Scotch adhesives in the near future.

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