For every “household name” in this industry, there are 100 or even 1,000 people whose names you’ve never heard. Despite their relative anonymity to consumers, many of these people have positions that wield great influence in the industry. To truly understand the industry, you need to know these people and what makes them tick.
So, starting today, Scrapbook Update is beginning a periodic series of profile interviews of some of these people, to introduce you to some of them and help you get to know them. I hope that meeting some of them enhances your understanding of how this industry operates and that you learn something helpful to your own business from their stories and insights.
Even though you probably haven’t heard his name until right now, Jason Brinkerhoff has been involved in the scrapbooking industry for a dozen years, as part of a variety of companies that are familiar names to most scrapbookers. You might be surprised to hear that Northridge Publishing and Provo Craft have more in common than just Cricut Magazine. In fact, the current President of Northridge Publishing actually helped develop the Cricut Machine… [Read more...]