Top

Tag Archives | Provo Craft

Northridge Media Announces Cricut Magazine

Northridge Media, the publisher of Scrapbook Trends and Cards magazines, has announced today that it is partnering with Provo Craft to create a new publication called Cricut Magazine.

This expansion of Northridge’s publication portfolio bucks the industry trend the past few years of closing publications rather than starting new ones. Northridge will have the exclusive license from Provo Craft to publish Cricut Magazine.

Cricut Magazine will be bi-monthly and similar in format and price to Scrapbook Trends magazine (132 Pages, $14.95 single issue, $39.95/ 6 Issues, $74.95/12 Issues). The debut issue will be January 2011, available in January.

Pam Baird will head up the new publication for Northridge. Content will be provided to Cricut Magazine by Provo Craft, Cricut Circle, and by readers. Content will cover the entire Cricut family of products (including the Cricut Cake machines and the Gypsy), and topics will include a combination of how-to and creative inspiration.

Have you checked out the bestselling Cricut idea book Scrapbooking with Cricut? It’s only $10.85 on Amazon.com:

Want to stay up-to-date on all the latest scrapbook news?

40

Here is the Cricut Imagine!

Fresh from a demo by a Provo Craft engineer… here is the scoop on the Cricut Imagine!

Provo Craft is partnering with HP to create the Imagine.

  • HP makes the inkjet print element and then sends it to PC to install in the Imagine.
  • Dual ink cartridges: Black ($34.99 MSRP) and Tricolor ($39.99 MSRP).
  • Cartridges should print 150 full pages.
  • Machine ships with full-size ink cartridges.
  • Imagine uses the same blades as the current Cricuts.
  • Available 9/14 on HSN.
  • MSRP is $599
  • Weighs 28lbs
  • Gypsy update to be released on 9/13 that will let the Gypsy work with the Imagine.
  • Works with current Cricut cartridges.
  • They will be releasing cartridges if colors and textures that can be used as “fill” in existing shape cartridges.
  • Blade and print head do not ride on same carriage like patent filing detailed.


Want to stay up-to-date on all the latest scrapbook news?

84

So What Is The Cricut Imagine?

As noted in our previous article, Provo Craft has filed for a trademark on the term Cricut Imagine and the filing indicates that they plan to use the trademark for a machine that both prints and cuts. The timing of the trademark filing is highly suggestive that the Imagine is the big release that Provo Craft has been hinting at for CHA Summer 2010 next week.

A recently published patent application by Provo Craft may shed even more light on the features and capability of the rumored machine. Patent application number 12/504,651 was filed on July 16th, 2009 by attorneys representing Provo Craft but not published (made public for comment and review) until May 13th of this year. The application is titled “System And Method For Printing And Cutting”.

Look familiar? This is the “perspective view of an apparatus for printing and cutting” from the application.

The drawing is probably generic and not a detailed representation of the actual machine’s body design.

For a possible hint at what the machine’s body looks like, though, check out this article in the Deseret News about the new Martha Stewart Cricut Cake machine. One of the accompanying pictures was taken in the product development department at Provo Craft and clearly shows a machine with what appears to be a Cricut logo on the end of it (where the machines usually have one located) that is much bigger and more square than the current machines are. What appears to be test print/cuts are sitting on the table behind it. In all likelihood, that is the printing/cutting machine that is referenced in the trademark and patent filings.

So what does it look like inside? The patent filing offers some intriguing clues.

Like the trademark filing, the patent filing references the use of cutting mats. There is also reference to an LCD touch screen:

[0043] An alternative to the keypad and overlay 49 may include a LCD touch screen capable of rendering the font or image set. To select a particular shape, the user may push on the shape directly as it is shown on the LCD touch screen and the system recognizes a selection from the touch screen.

There is also reference to the machine being able to weld images together. The printing system described in the patent application is a four-cartridge inkjet CYMK system, that requires Cyan, Yellow, Magenta and Black cartridges. The cutting head and inkjet ride together on the same carriage to maintain “registration” with each other.

One major departure in this patent from previous Cricut machines is that the floor of this machine (the area that the mat floats over) is described as moving up and down so that the material can maintain the correct distance from the print head no matter how thick it is.

Other mentioned capabilities of the machine include cutting three-dimensional shapes and cutting or printing borders around items. The concept of using the machine to create large images through tiling (cutting/printing on multiple sheets and then assembling them together) is also discussed. A brief reference at the end of the filing may be one of the most exciting to Cricut users – a description of a new use for a Gypsy-like device:

In another example, printer/cutter 10 may include a peripheral interface allowing for a tablet-input by the user. The user may then ‘draw’ the cutting boundary or make edits to the image or cutting path using the tablet. The tablet may also be used to generate a free-hand cutting path that is stored or cut in real-time.

To view the patent in its entirety, click here.

Want to stay up-to-date on all the latest scrapbook news?

Subscribe to Scrapbook Update in a Reader
-Or-
Subscribe to Scrapbook Update on the Kindle
-Or-
Subscribe to Scrapbook Update via Email

Also, don’t forget to subscribe to Scrapbook Update’s newsletter mailing list to receive breaking news alerts and a weekly newsletter with exclusive content!

14

Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?

Provo Craft has been hinting that it has a big new product introduction coming again for CHA Summer 2010. According to recent trademark filings with the US Patent & Trademark office, that machine may be an offering called the Cricut Imagine that will both cut and print – a first for the company as well as for the scrapbook industry’s highly competitive electronic die cutting segment.

On March 19th, attorneys for Provo Craft filed an application to receive a trademark on the term “Cricut Imagine”. The description for the usage of the trademarked term reads:

Electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form, and accessories therefor; blades for electronic cutting machines

There’s also a reference to the term being used to market “Computer software containing fonts and graphics for use in operating electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form” as well as “plastic cutting mats”.

The only other Cricut trademark application that refers to printing is the Cricut Script application from 2007. That term was trademarked and used to sell the original “baby bug” machine via QVC, with emphasis on the ability to use the ink-drawing cartridges with it. The trademark for the Cricut Expression machine, filed more recently than the one for the Cricut Script, does not mention printing.

In the past, Provo Craft has applied for trademarks shortly before a product was introduced. The Cricut Cake trademark was only filed for on January 20th, literally two days before the product’s public unveiling at the CHA Craft Supershow that preceded CHA Winter 2010 in Anaheim. (Learn more about the Cricut Cake in May’s review of the machine and enter to win one in our giveaway.)


Want to stay up-to-date on all the latest scrapbook news?

Subscribe to Scrapbook Update in a Reader
-Or-
Subscribe to Scrapbook Update on the Kindle
-Or-
Subscribe to Scrapbook Update via Email

Also, don’t forget to subscribe to Scrapbook Update’s newsletter mailing list to receive breaking news alerts and a weekly newsletter with exclusive content!

33

[Review] Provo Craft Cricut Cake

When I first saw the Cricut Cake [Scrapbook.com|Amazon.com for $297] at CHA last January, I thought it was an extraordinary idea. Essentially, Provo Craft took their very popular Cricut paper die cutting machine, and turned it into a food-safe one that could cut out shapes from sheets of sugar gum paste. Visions of being the biggest rock star of all the moms in school, and of birthday parties with the fanciest (homemade) cupcakes, filled my head and made me smile.

This was going to be cool, and I couldn’t wait to get my hands on it and test it.

Continue Reading →

Provo Craft Acquired By BAML Capital Partners

Sorenson Capital, which purchased a majority stake in Provo Craft in 2005, has now sold a majority stake in the company to BAML Capital Partners. Sorenson Capital will retain a minority stake in the company, along with Provo Craft management.

BAML Capital Partners is the private equity group of Bank of America, that was created by the Bank of America and Merrill Lynch equity groups. As part of the acquisition, Provo Craft has entered into new credit arrangements that it says will facilitate its continued growth.

BAML Managing Director Brian Gorczynski focused on Provo Craft’s technology products as the real value of the acquisition:

We are excited to acquire this interest in Provo Craft. Jim Thornton and his outstanding management team have a commendable track record of developing successful technology products.

Other contents of the press statement about the acquisition also seemed to stress that the company sees itself as a technology company, focusing on the history of the Cricut line and the debut of the Cricut Cake. The announcement also indicated that Provo Craft “expects to announce additional product innovations later this year.”

Provo Craft had revenues of over $250 million in 2009. According to a 2009 article in Utah Business magazine, the company’s revenue has doubled (and profits gone up 500%) under the tenure of current CEO Jim Thornton. That article also emphasized that the company’s future lies in technology, saying Thornton “visualizes the company becoming a half-billion dollar enterprise within the next five years as it becomes one of the top technology brands.”

Want to stay up-to-date on all the latest scrapbook news?

Subscribe to Scrapbook Update in a Reader
-Or-
Subscribe to Scrapbook Update on the Kindle

Also, don’t forget to subscribe to Scrapbook Update’s newsletter mailing list to receive breaking news alerts and a weekly newsletter with exclusive content!


6