Northridge Media Announces Cricut Magazine

Northridge Media, the publisher of Scrapbook Trends and Cards magazines, has announced today that it is partnering with Provo Craft to create a new publication called Cricut Magazine.

This expansion of Northridge’s publication portfolio bucks the industry trend the past few years of closing publications rather than starting new ones. Northridge will have the exclusive license from Provo Craft to publish Cricut Magazine.

Cricut Magazine will be bi-monthly and similar in format and price to Scrapbook Trends magazine (132 Pages, $14.95 single issue, $39.95/ 6 Issues, $74.95/12 Issues). The debut issue will be January 2011, available in January.

Pam Baird will head up the new publication for Northridge. Content will be provided to Cricut Magazine by Provo Craft, Cricut Circle, and by readers. Content will cover the entire Cricut family of products (including the Cricut Cake machines and the Gypsy), and topics will include a combination of how-to and creative inspiration.

Have you checked out the bestselling Cricut idea book Scrapbooking with Cricut? It’s only $10.85 on Amazon.com:

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Here is the Cricut Imagine!

Fresh from a demo by a Provo Craft engineer… here is the scoop on the Cricut Imagine!

Provo Craft is partnering with HP to create the Imagine.

  • HP makes the inkjet print element and then sends it to PC to install in the Imagine.
  • Dual ink cartridges: Black ($34.99 MSRP) and Tricolor ($39.99 MSRP).
  • Cartridges should print 150 full pages.
  • Machine ships with full-size ink cartridges.
  • Imagine uses the same blades as the current Cricuts.
  • Available 9/14 on HSN.
  • MSRP is $599
  • Weighs 28lbs
  • Gypsy update to be released on 9/13 that will let the Gypsy work with the Imagine.
  • Works with current Cricut cartridges.
  • They will be releasing cartridges if colors and textures that can be used as “fill” in existing shape cartridges.
  • Blade and print head do not ride on same carriage like patent filing detailed.


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So What Is The Cricut Imagine?

As noted in our previous article, Provo Craft has filed for a trademark on the term Cricut Imagine and the filing indicates that they plan to use the trademark for a machine that both prints and cuts. The timing of the trademark filing is highly suggestive that the Imagine is the big release that Provo Craft has been hinting at for CHA Summer 2010 next week.

A recently published patent application by Provo Craft may shed even more light on the features and capability of the rumored machine. Patent application number 12/504,651 was filed on July 16th, 2009 by attorneys representing Provo Craft but not published (made public for comment and review) until May 13th of this year. The application is titled “System And Method For Printing And Cutting”.

Look familiar? This is the “perspective view of an apparatus for printing and cutting” from the application.

The drawing is probably generic and not a detailed representation of the actual machine’s body design.

For a possible hint at what the machine’s body looks like, though, check out this article in the Deseret News about the new Martha Stewart Cricut Cake machine. One of the accompanying pictures was taken in the product development department at Provo Craft and clearly shows a machine with what appears to be a Cricut logo on the end of it (where the machines usually have one located) that is much bigger and more square than the current machines are. What appears to be test print/cuts are sitting on the table behind it. In all likelihood, that is the printing/cutting machine that is referenced in the trademark and patent filings.

So what does it look like inside? The patent filing offers some intriguing clues.

Like the trademark filing, the patent filing references the use of cutting mats. There is also reference to an LCD touch screen:

[0043] An alternative to the keypad and overlay 49 may include a LCD touch screen capable of rendering the font or image set. To select a particular shape, the user may push on the shape directly as it is shown on the LCD touch screen and the system recognizes a selection from the touch screen.

There is also reference to the machine being able to weld images together. The printing system described in the patent application is a four-cartridge inkjet CYMK system, that requires Cyan, Yellow, Magenta and Black cartridges. The cutting head and inkjet ride together on the same carriage to maintain “registration” with each other.

One major departure in this patent from previous Cricut machines is that the floor of this machine (the area that the mat floats over) is described as moving up and down so that the material can maintain the correct distance from the print head no matter how thick it is.

Other mentioned capabilities of the machine include cutting three-dimensional shapes and cutting or printing borders around items. The concept of using the machine to create large images through tiling (cutting/printing on multiple sheets and then assembling them together) is also discussed. A brief reference at the end of the filing may be one of the most exciting to Cricut users – a description of a new use for a Gypsy-like device:

In another example, printer/cutter 10 may include a peripheral interface allowing for a tablet-input by the user. The user may then ‘draw’ the cutting boundary or make edits to the image or cutting path using the tablet. The tablet may also be used to generate a free-hand cutting path that is stored or cut in real-time.

To view the patent in its entirety, click here.

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Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?

Provo Craft has been hinting that it has a big new product introduction coming again for CHA Summer 2010. According to recent trademark filings with the US Patent & Trademark office, that machine may be an offering called the Cricut Imagine that will both cut and print – a first for the company as well as for the scrapbook industry’s highly competitive electronic die cutting segment.

On March 19th, attorneys for Provo Craft filed an application to receive a trademark on the term “Cricut Imagine”. The description for the usage of the trademarked term reads:

Electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form, and accessories therefor; blades for electronic cutting machines

There’s also a reference to the term being used to market “Computer software containing fonts and graphics for use in operating electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form” as well as “plastic cutting mats”.

The only other Cricut trademark application that refers to printing is the Cricut Script application from 2007. That term was trademarked and used to sell the original “baby bug” machine via QVC, with emphasis on the ability to use the ink-drawing cartridges with it. The trademark for the Cricut Expression machine, filed more recently than the one for the Cricut Script, does not mention printing.

In the past, Provo Craft has applied for trademarks shortly before a product was introduced. The Cricut Cake trademark was only filed for on January 20th, literally two days before the product’s public unveiling at the CHA Craft Supershow that preceded CHA Winter 2010 in Anaheim. (Learn more about the Cricut Cake in May’s review of the machine and enter to win one in our giveaway.)


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[Review] Provo Craft Cricut Cake..And a Giveaway!

When I first saw the Cricut Cake [Scrapbook.com|Amazon.com for $297] at CHA last January, I thought it was an extraordinary idea. Essentially, Provo Craft took their very popular Cricut paper die cutting machine, and turned it into a food-safe one that could cut out shapes from sheets of sugar gum paste. Visions of being the biggest rock star of all the moms in school, and of birthday parties with the fanciest (homemade) cupcakes, filled my head and made me smile.

This was going to be cool, and I couldn’t wait to get my hands on it and test it.

The Cricut Cake comes with the ‘Cake Basics’ cartridge, a food safe cutting mat, and a booklet that I found helpful. I should mention that I’ve never before laid hands on an electronic die cutting machine, so this was my very first time and I was up and ready to use it in minutes. I really appreciated how easy it was. I also appreciate that the cartridges will work for this machine as well as the paper ones.

To use this machine you simply place a sheet of very thin sugar gum paste onto the mat using a plentiful amount of shortening. The shortening keeps the sheet stuck to the mat, but it also seems to prevent cracking and breaking as the designs are cut.

I liked that I could ask it to cut one thing, then another, then another and it kept track of where I was on the sheet. I found this helpful when I wanted to program in a single shape (just to test) before programming in multiples. I’m also glad they have the plastic cover to protect the control panel. More than once I found I had a shortening covered finger and would have greased-up my keys!

So what do I think? Well above you can see the images that are in the ‘basic’ cartridge that was included with the machine. I like a lot of them, but imagining how I want to use it, I see a lot more cartridges would be needed to cover birthdays and holiday school celebrations. They have some cartridges designed for cakes, but for my small baked goods I have not seen any one cartridge that covers the range of images I want. I hope they add one made more for cookies and cupcakes!

I maintain that this is very cool – and truly if you know how to decorate cakes you could do amazing things. I don’t decorate fancy cakes. I don’t see myself making a fondant covered multi-tier cake that I can add the fancy decorations to. I see myself doing cupcakes and cookies (homemade or store bought) with a single image placed atop them. Some of the images look better than others, and size truly matters. Too big and it looks odd, too small and it’s lost. Getting this right will take some practice. On more than one occasion I cut out shapes and then saved them for a few days before applying. This worked out perfectly, especially when I didn’t want to have a car full of frosting covered treats making a mess, but would rather put both frosting and die cut down once at my destination.

Above are some cookies I purchased and decorated (frosting and a sugar gum paste cut-out) for a scrapbooking class I taught. The students thought it was cool – edible die cuts! That said, we all agreed the gum paste tastes like eating cardstock. Now, in my experiments, I have found that if you let it set (on the cookie, cupcake, etc) for a day or two it softens to the point that you can not taste it, and when eating it is like the image is a part of the frosting, not a separate treat. So keep that in mind if you’re not wanting people to pick them off and say “yuck”.

This may sound silly, but I expected adding these die cuts to make my baking treats amazing. They don’t. I find myself wondering if paper punches would give me equally lovely results, or if I should try adding sprinkles and more decorations to my baked goods when I use the Cricut Cake machine. I will need to do more experiments to decide for sure.

Above is my pink sheet of sugar gum paste. Just like the other two (in my $18 package) I did everything by the instructions. It did not matter. This sheet, no matter how I tried, tore to pieces when cut. I admit it could have been errors on my part, yet I really don’t think so. This makes me wonder about the consistency and quality of the pre-made sheets they sell. I am shocked at how expensive the sugar gum paste is ($18 for a package of three 10×10 sheets) and how limited the colors Provo Craft offers are. In short, I find myself understanding how some Cricut customers love the products, but have strong negative feelings about the expense of it all.

On the up-side, my young children loved decorating their treats with the shapes and were able to be involved in the process. For them to be so involved was fun for all of us, and a definite plus for the Cricut Cake machine. Where sprinkles and other small things can make such a huge mess, there was virtually no mess letting them apply the cut shapes.

My conclusion? Unless you know how to decorate cakes at a professional level, run a bakery and want little toppers for your frosted cookies,or are for some other reason turning out tons of decorated goodies, I’d hold off or go in with a few people and share a machine.

Will the price come down? Will there be some more cartridges to choose from designed for decorating small treats? I have more questions, and I want to keep trying and improving my skills with this tool. I am going to try rolling out and making my own sugar gum paste sheets, play with layering cut out images, and seeing if I can bring the price per treat down a whole lot more.

I will re-visit the Cricut Cake in a few months and share more ideas, and let you know how it’s going.

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Would you like to win a Cricut Cake machine? We have one to give away!

How to Enter: All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time on Sunday night, August 1st. Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the text of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only Scrapbook Update staff can see it). We will need it to notify you if you are a winner. Winners will be drawn by random drawing from all eligible entries. One entry per person. Sorry, U.S. mailing addresses only.

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