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Tag Archives | Prima

Design Team Call | Prima Marketing (5/14)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header!

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

It’s Time: Design Team Call 2014-2015!

Prima DT Call Header 2014

It’s time for our annual search for the best designers out there! Prima is looking for a few TALENTED DESIGNERS to add to our 2014-2015 team. Continue Reading →

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Technique Tuesday | I Heart You

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And we had one more project hiding, so here’s a bonus day of Technique Tuesday feature week for you! Designer Kathy Martin worked with the I Love You Seal stamp set from the Signed, Sealed, Delivered series of stamps.

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Signed, Sealed, Delivered consists of 13 seal designs and two Seal Companion sets that they can be assembled with to turn them into ribbon badges. The seals are great on their own, as Kathy shows here, or assembled into the ribbons.

Kathy made her stamped image appear to be a coordinated embellishment of the paper collection she used by stamping the image right onto one of the patterned papers. And speaking of embellishments – did you notice the blue card with the frame in it? It’s part of a sheet of patterned paper from the Chilled Cucumber Soup collection that has 3×4 cards on one side of it.


Supplies | Stamps: Technique Tuesday (I Love You Seal). Patterned Papers: Jillibean Soup (Chilled Cucumber Soup). Button: Prima. Jute: May Arts. Pearls: My Mind’s Eye.

Designer: Kathy Martin

Kathy Martin resides in North Carolina with her husband Dan and her son Christopher. She’s been paper crafting since 2001, and is currently on design teams for Bella Blvd, Doodlebug Designs, Love My Tapes, and Pebbles. When she’s not playing with paper she enjoys reading, cooking, baking, antiquing, crochet and cat naps. Read more about Kathy on her blog, Card-Blanc.


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Hey There

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Today, designer Susie Moore shows us how a scrap of paper with a scene on it can become the foundation for a beautiful card!

The brown paper with the floral scene on it is from Prima’s “Engraver” collection. It’s pretty on its own, but lacks the punch to carry an entire card design. Susie stepped it up by adding some flower embellishments from the same Prima collection, to make the design 3D.

The white space in the scenic designed paper allows for the use of a large title block. To go along with the understated elegance of the paper design, a simple banner with a white logo and text is all that is needed. The contrast of the white against the black background really puts focus on the sentiment text.

Supplies | Patterned Paper: Prima (The Engraver Collection). Stamps: Paper Smooches (Sentiment Sampler), American Crafts (Amy Tangerine Aspire). Die: MFT Stamps (Fishtail Banners). Embossing Powder: WOW! (Opaque Bright White). Flowers: Prima (The Engraver Collection).

Designer: Susie Moore

Susie Cannon Moore is married to her soulmate Randall, and between them they have five grown children – four boys and one girl – and five wonderful grandchildren. They live in a small country town called Maypearl, Texas. Susie has been paper crafting all her life, but started scrapbooking seriously in 1998. She  has been published in Paper Crafts and Just Steampunk, and also have been on HGTVʼ’s Crafterʼ’s Coast to Coast. Susie loves to scrapbook her family, and do mini books (mostly as gifts). Card making is also a passion she has embraced for years. As a computer nerd, she especially enjoys using digis. In May of 2011, Susie, who has been a dieaholic from the early Sizzix days, started a website devoted to crafting with dies. You can visit her website at The Dies Have It.

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Forever Yours

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Designer Sharon Callis shows us on this absolutely beautiful card that using a lot of bling doesn’t have to mean creating a design that is flashy and in-your-face. Instead, it can be elegant and sophisticated, and even delicate.

Sharon created the softer effect with her bling in several ways. Using stone colors that created a tone-on-tone effect with the background paper helped, as did the choice of pearls for a large portion, since they are gentler on the eyes. Mixing rhinestones in with the pearls also creates a less flashy effect from the rhinestones than if they were used alone.

Another important element in this card is the edge detail. Everywhere you look, there are edges with intricate detail: the oval mat, the border and filigree die cuts, and even the flower appears to have edge detail because of the soft fabric. Echoing this edge detail with the pearl shape emphasizes it even more.

Supplies | Patterned Paper: Trimcraft First Edition paper ‘J’Adore’ 12 x 12 Stack. Adhesive: Xyron (Mega Runner, 150X, Glue Stick). Dies: Spellbinders (Shapeabilities ‘Antique Frame and Accents’ by Samantha Walker s5-083, Nestabilities ‘ Floral Ovals’ s4-356). Stones: Prima (‘Say it with Pearls’ #554163), docrafts (adhesive transparent stones #PMA351403). Flowers: Prima (‘Tasha Forest’ #556969). Topper: docrafts (Vintage Notes ‘Forever Yours’).

Designer: Sharon Callis

Sharon Callis lives in Ireland and has been a crafter for over twenty years.  In 2011, Sharon was named ‘Cardmaker of the Year’ by Cardmaking and Papercraft/ Quick Cards made Easy’ Magazines in the UK. Sharon’s work has been featured in publications such as Creative Cardmaking, Papercraft Essential, Create and Craft TV, Cardmaking and Papercraft as well as on various craft companies Facebook pages and blogs. She currently designs for Xyron, gel-a-tins and Little Yellow Bicycle. In addition to her passion for papercrafts, Sharon also likes to do a wide variety of crafts: knit, sew, cross stitch, machine embroider, plastic canvas, costume design, woodcraft, dollshouse miniatures, sketching, home decor, model making and baking. To learn more about her,visit her blog.


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Happy Birthday

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Evgenia Petzer’s lovely vintage style is the perfect showcase for showing the beauty of tone-on-tone embellishing!  This blue and white patterned paper is so pale that  it mostly appears white to the eye. Layering the white embellishments on top of it gives a subtle effect of texture without being overwhelming. What you see instead is the detail of the embellishments, without being assaulted by their color.

The absence of color for the most part makes the single dark large flower an extra powerful focal point because of the sharp contrast it makes to the rest of the design.

Supplies | Patterned Paper: Melissa Frances (Classic Elegance). Vellum Envelope: Melissa Frances. Button: Melissa Frances. Flower: Prima. Die: Papertrey Ink (Doily), Marianne Design (leaves). Font: B52.

Designer: Evgenia Petzer

Evgenia Petzer is from Russia. She describes South Africa, where she moved about 2 years ago, as “the most beautiful country that I have ever seen” where she can enjoy the sun almost every day. Evgenia has a 4 year old son, that is her inspiration. She started as a scrapbooker, but now mainly creates cards in her signature  detailed, romantic style. Currently, Evgenia designs for Melissa Frances, Tattered Angels, Bo Bunny Designs, OUAS blog and a SOE kit club, and also works part time as a child & family photographer. To learn more about her, check out her personal blog.


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Wedding Wishes

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A few large design elements, paired with a plethora of small touches, makes this card a beautiful way to send wedding wishes! Designer Evgenia Petzer shows here how a three step layering process can produce a beautiful card.

The first step is the patterned paper background. Two designs of patterned paper were blocked together to make the background, with a few touches of distressing and a stitched border.

The second step is to place the large design elements: the butterflies and flower, and the sentiment. The butterflies were “fussy cut” out of patterned paper from the same Inkido collection that the background was created from.

And finally, the small touches are added. The various different gems and rhinestone elements that are scattered around the card’s front add the finishing touch to the design and make it look really put together.

Supplies | Patterned Paper: Inkido (Beautiful Memories). Butterflies: Handcut from patterned paper (Inkido). Flowers: Prima (Bel Canto), unknown. Gems: Kaisercraft, Inkido. Font: B52.

Designer: Evgenia Petzer

Evgenia Petzer is from Russia. She describes South Africa, where she moved about two years ago, as “the most beautiful country that I have ever seen” where she can enjoy the sun almost every day. Evgenia has a four year old son, that is her inspiration. She started as a scrapbooker, but now mainly creates cards in her signature  detailed, romantic style. Currently, Evgenia designs for Melissa Frances, Tattered Angels, Bo Bunny Designs, OUAS blog and a SOE kit club, and also works part time as a child & family photographer. To learn more about her, check out her personal blog.


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