Tag Archives | Prima Marketing

Update | Pantone, Etsy, Pinterest, Jobs, Calls & More!

The summer shows are over, and it’s hard to believe it but the industry is already ramping up for Christmas and winter shows. Where did 2016 go?

Consolidating. Canvas Corp has announced that the 7 Gypsies and Tattered Angels brands have been consolidated under the single company of Canvas Corp. The three brands were previously separate companies. All of the brands will continue to be marketed, but can now be ordered together from one company.

HOME by Becky Higgins logo

Expanding. Project Life founder Becky Higgins has announced the launch of a new brand called “HOME by Becky Higgins“. The lifestyle brand is launching with an initial product offering of four designs of all-occasion premium wrapping paper. Although she’s known professionally for her work in the scrapbooking industry, Becky’s popular blog often features her home and her style is frequently the subject of admiring comments and questions from readers. Higgins’ move is not unprecedented – it takes place against a backdrop of a changing scrapbook market in recent years that has sent many of the major scrapbook segment companies (such as My Minds Eye, Teresa Collins, Heidi Swapp, and American Crafts) looking for new markets in markets like stationery, party goods, and lifestyle products.

Launching. Ali Edwards will be launching pre-orders for 2016 December Daily kits on September 1st. The designer reveal will begin next Monday, on August 22nd. (Hmm, maybe I should finally finish that 2013 album….)

Mobilizing. Pantone has launched a new iOS app called PANTONE Studio. The app takes mobile the ability to build and share color palettes using Pantone color tools, and apply colors to various designs and surfaces as a visualization tool. Users can also access Pantone trend information. A free limited version of the app is available, or the full version can be purchased for $7.99/month or $59.99 for an entire year.

Linking. Etsy is partnering with Intuit to offer a special Etsy version of Quickbooks Self-employed. Etsy storeowners will be able to download their Etsy sales, as well as transactions from other providers such as Square and Paypal, directly into the accounting software. The software will be available the first year for $5/month, or for $12/month with a TurboTax bundle.

Curating. Pinterest announced some feature changes to its site design today, including a new preferences setting that will allow users to stop the presence of “Picked for You” pins in their feeds. Pinterest, in their announcement, said this feature was added at the request of users. Personally I find the “Picked for You” pins to be a great way to find interesting content, but it seems that a vocal segment of Pinterest users disagree. If a large portion of Pinterest users take advantage of this new feature, it could impact site traffic and account growth for users whose pins are favored by the Picked for You engine.

Changing. Instagram’s new Stories feature has a lot of users wondering what to make of it. Abby Glassenberg of While She Naps has an interesting perspective on exactly how disruptive Stories is to the direction of Instagram.

Sharing. I’m pleased to announce that I will be serving another term on the design team at the Layout-A-Week blog run by Jennifer Priest. My first layout of the new term is a summer garden layout featuring Simple Stories and Quick Quotes products.

in the garden layout preview

Events, part 1. Registration is open for the Designer Day portion of Bella Blvd’s event in Milwaukee on October 20th. Workshops may be purchased ala carte from a schedule that includes Shanna Noel, Jill from Jillibean Soup, and Julie Johnson.

Events, part 2. Prima is launching a planner line, and they are having an event in Temecula, California to celebrate. Tickets are $120 per person for the October 15th event, and include a goodie bag with a planner, a workshop, lunch, demos, and more.

Events, part 3. Altitude Summit, the popular social media and blogger conference for creatives, has a call for speakers out for its 2017 event. The conference will take place in Palm Springs, California from January 31st to February 3rd, 2017, a week after Creativation (and overlapping with Creativeworld).

Returning. The Craft & Hobby Association is advertising a list of previous exhibitors that will be returning to the winter show (now named Creativation) after a break that includes Darice, Walnut Hollow, Coats and Clark, Springs Creative, TrimCraft, Modern Store Fixtures, Prym Consumer USA, and Crescent Cardboard.

Jobs. The following craft industry positions are currently advertised as available:

Calls. The following calls for designers are currently open:

Moving. My company Nally Studios has moved business locations and has a new address. Please contact me by email at if you need our updated address information.


Jobs | Package Designer – Prima Marketing, Inc (Chino, CA)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Package Designer

Prima Marketing Inc. is a wholesale craft, scrapbooking company based in Chino, California. We are an energetic rapidly growing team seeking a talented and inspired full-time Graphic Designer to work with our in house Design Team.

Key Responsibilities: 

· Develop and execute packaging design and production from start to finish.
· Create and deliver production-ready art for print
· Implement updates to brand materials to deliver consistent, on-brand, design principles across all channels.
· Coordinate with sales and marketing teams to strategize design effective solutions that meet business goals.
· Manage multiple projects in a timely fashion.
· Additional responsibilities may include craft product design. Continue Reading →


Job | Web & Interactive Media Designer – Prima Marketing

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Prima Marketing, Inc. is an established leader in flower embellishments in the scrapbooking and crafting industries. We are looking for an In House Web and Interactive Media Designer to join our team. You will be responsible for creating and executing design concepts and maintaining the visual appearance of our brand across digital platforms. You will work as a part of the dynamic In House Design Team. The Design Department is very team oriented and collaborative. The nature of our work is very creative and fun, but we take quality and deadlines seriously.

Responsibilities Include:

  • Develops high end advertisements and compelling digital campaigns for Prima Marketing Inc craft and scrapbooking lines including online animated banners, custom digital products, landing pages, email blasts, web and mobile sites, interactive rich media ads, and high-impact digital ads, and videos.
  • Must be a team player.
  • Must be a self-starter, very organized, and deadline oriented.
  • Maintain and improve the look, feel and function of our existing website.
  • Communicates effectively with supervisors, managers, fellow design team, and sales support staff
  • Collaborates with art directors and design team to consistently provide enhanced digital creative support
  • Actively contributes to brainstorm sessions with ideas and offers feedback when necessary
  • Follows online/multimedia industry, design trends and changes in the market relating to digital media design, styles and new/emerging technology
  • Understands user interface and user interaction principals and web best practices and applies them to daily work.
  • Develops new designs that adhere to existing brand identity requirements
  • Creates design that meets specific, strategic goals.
  • Anticipate the needs of the company to effectively and elegantly communicate the benefits and personality of Prima Products.

Continue Reading →


Design Team Call | Prima Marketing (5/14)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header!

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

It’s Time: Design Team Call 2014-2015!

Prima DT Call Header 2014

It’s time for our annual search for the best designers out there! Prima is looking for a few TALENTED DESIGNERS to add to our 2014-2015 team. Continue Reading →


Trend Watch | Shades of Orange

From persimmon to peach, marmalade to mandarin…there’s a color that is not normally seen in my craft space that is invading my studio. That color is orange! In many shades, in various forms, this color I usually don’t play well with is not only invading the craft stores, it’s also working really well on my pages too!

While this is the usual time of year for shades of orange to make a cameo in my fall seasonal projects, this year it’s more than that. Paired with aqua, pink, grey, green, blue, and many more colors, I’m finding orange to be the perfect accent. Here are some of my favorite basics in orange:

Above: American Crafts “Nightfall” Thickers (Elm – Rust),  Core’dinations Tim Holtz Distress cardstock (Wild Honey),  Tim Holtz Distress Ink (Spiced Marmalade), Studio Calico Mr. Huey’s mist (Custard), Ranger Perfect Pearls mist (Mandarin).

Where is orange showing up in hot new product lines? Here are a few noteable places it has popped up: Continue Reading →


CHA Winter 2011 Make & Takes: Educational & Enjoyable (Giveaway)

Having the chance to sit down and make projects with a manufacturer’s “latest and greatest” allows CHA attendees to see first-hand why they need what the manufacturers are selling. For retailer attendees, there is another benefit – to bring home creative samples to display using the product that will soon be in their store. For educator/demonstrator members of CHA, make-and-takes not only provide some hands-on time with new products, but a chance to work with a company’s designers to learn specific tips and techniques.

Betsy Burnett of Scrapbook Update and Wendy Russell of "She's Crafty" making a felt clutch purse at i love to create

At some companies’ booths at CHA Winter 2011, their make-and-takes were offered in sort of a classroom setting, with attendees even needing tickets to attend. Prima Marketing sent out email invites to retailers a couple of weeks before the show offering sign-up for a full assortment of classes from altered canvas bags to mini albums. Pink Paislee did something similar issuing email make-and-take tickets to attendees a week prior to the show, as Rebecca Cross (owner and creative director of Pink Paislee) explained: “Although there were some people who didn’t make their time slot, it was still a very successful way for us to make sure the make-n-take time slots would be filled and it kept store owners from having to stand in long lines during a busy show.”

One of Pink Paislee's five different make-and-takes (photo courtesy of Pink Paislee)

At those companies that didn’t require tickets, attendees normally had a bit of a line to wait in. Most lines, however, appeared to be less than a 10 minute wait. Projects ranged from mini albums (created using the Creatopia system by Xyron), to stamped pendants (at Rubber Stamp Concepts). One popular stop for attendees, Bottle Cap inc, was making a bottle cap necklace project and long time CHA make-n-take favorite Quick Quotes was creating decorated canvases.

"Family" canvas make-and-take from Quick Quotes

Some make and takes showcased a new line or concept. At Bo Bunny attendees were met with a table full of elements from the company’s “Crazy Love” card kit and given the chance to create a valentine or two for their sweetheart.  Best Creations showcased their St. Patrick’s line – there attendees had a chance to take home a 12 x 12 page ready to add photos onto.


Bo Bunny "Crazy Love" card kit make-and-take

Many companies worked together to showcase their products. Unibind and Fiskars worked together to create mini albums, using Fiskars punches to decorate the pages and the Unibind system to bind the mini purse albums. Also at the Fiskars booth, Simplicity/Burda was there making a fabric bracelet using Fiskars scissors and Spoonflower fabric.

Ever popular with attendees are what could be called the “free for all” tables. Here attendees were given a “base” for their project and an assortment of other trinkets and treasures to create with. At the Everything Mary booth, attendees were given a choice of catch all and then told to have fun decorating. Gemstones, flowers, foam and felt shapes and a hot glue gun were all provided to create a finished tote. At Westcott, attendees could decorate their own scissor holster in a similar manner. At the Tombow booth, there was a full assortment of their dual brush pens along with some simple instruction on ways to use the pens on an embossed tag. The i love to create booth featured several of these types of projects as well, including reusable lunch bags that became a canvas for a variety of painting techniques.

A zentangle inspired lunchbag from i love to create

On the last day of the show, Ranger Ink designers did something a bit different for their “make and take.”  Instead of having a project for people to do, they provided attendees with their full range of ink colors to make swatch cards of several of their most popular lines, including the new Distress Stains from Tim Holtz. During the make-and-take, Holtz was in the booth talking to people about the product and signing the swatch cards for retailers to display in their stores. In answer to the question, “why swatch cards?”,  Holtz explained: “By this point in the show most of us retailers, manufacturers, everyone… is tired and their brains are suffering from “crafting overload.” Who needs to do a project when you are like this? Creating a swatch gives retailers a tool to take back to the store with them. When customers ask “how dark is this color” they won’t need to open up stock to give an idea as to the actual color.”

Tim Holtz creating swatch cards at Ranger

So…would you like to win an assortment of make and takes from CHA? We have an assortment of finished projects and kits to create with to give away!

How To Enter: All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time on Sunday night, April 3rd. Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the text of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only Scrapbook Update staff can see it). We will need it to notify you if you are a winner. Winners will be drawn by random drawing from all eligible entries. One entry per person. U.S. mailing addresses only please.

Scrapbook Update would like to thank the following companies for donating items for this giveaway: Best Creations, Deco Arts,  Feltables, Epiphany Crafts, Everything Mary, Fiskars, GCD Studios, i love to create, Ranger Ink, Rubber Stamps Inc.,  Simplicity/ Burda Style, Spoonflower, Quick Quotes, and Westcott.

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