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Tag Archives | Prima Marketing

Update | Amazon, Prima, Jobs, Events, Trends, & More!

Losses. Condolences to the family and friends of Jeff Murphy, known to many in the industry after his thirteen years in sales at EK Success/Wilton Brands that ended last year. Murphy passed away last week in a hiking accident in Yellowstone National Park.

Openings. Hobby Lobby has set the (tentative) opening date of its new store in the Ozark Crossing strip mall in Harrison, AR for August 7th. The store is expected to hire between 30 and 50 workers.

Costs. Users of Intuit’s Quickbooks Online accounting software service are being notified about upcoming price increases that will go into effect in July for users. The price for the Quickbooks Online Plus level of service will increase from $39.99 to $50 per month. Suggestions for replacements include Sage, Xero, and Less Accounting.

Changes. Amazon has announced to affiliates that it is retiring the aStore tool in its affiliate program due to low usage and poor conversion rates on the tool. Starting on July 14th, new aStores can no longer be built, and on August 11th existing stores will no longer be able to be edited. The feature will be completely retired on October 27th, at which time all aStore links will redirect to the Amazon.com home page.

Ventures. Toronto-based Scraptime host Christine Urias is branching into food art, marketing a line of candy through her new company Sweet Artisan Candies. https://shop.amytangerine.com/subscribe

Designer Laura Bray is preparing to launch a line of stamps in her signature style later this month under the Laura K Bray Designs brand name, available through her website. To get a sneak peek of one of the set, visit her blog.

Events. AFCI President Mark Hill attended the 41st Japan Hobby Show put on by the Japan Hobby Association in April, and shares an interesting look at the event and trends seen at the show on the AFCI blog. Some of the trends seen may be regional while some may be harbingers of things to come in other parts of the world.

Alt Summit has announced their 2018 event dates. The 2018 Alt Summit will take place from February 26th-28th at the Saguaro Hotel in Palm Springs, CA. Registration begins on Wednesday, June 21st

Alt Summit 2018

Trends. Trend Curve is predicting that pink will be a hot trend for the Christmas holidays for 2018-2019. Also, Quilt Market’s e-insider has a look at trends from Spring Quilt Market for quilt fabric, which often shares design and color trends with scrapbook paper and embellishments.

Fun. Maybe it’s because he didn’t get the memo that scrapbookers think cats are trendy and cool…but whatever the reason, Garfield the Cat has been poking fun at scrapbooking.

Teams. Prima Marketing has design team calls open for their Design, Mixed Media & DIY, and My Prima Planner teams through June 30th. For information on how to apply for the teams, visit the Prima blog.

Jobs. The following industry positions are listed as open and taking applications:

Financial:

Sourcing:

Design:

Marketing:

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Update | Michaels, Studio Calico, Jared Leto, Sew Sweetness & More!

Dream Job. For many crafters, the dream job is to get a staff designer position where they get paid to craft to produce project samples all day. Find out from three of Cricut’s staff project designers how they got where they are, and what the job is really like in this fascinating behind the scenes article.

Sizzix Sew Sweetness Box Pouch

 

Designers. Sizzix used Quilt Market last month to announce the launch of their new collaboration with “Sew Sweetness” blogger Sara Lawson. Lawson’s three new Bigz L Dies, which retail for an MSRP of $29.99 each, will launch this month. The three new dies create a box pouch (pictured above), coin purse, or purse tabs. For more information, visit the Sizzix website.

Designers, part 2. Tammy Tutterow has announced a partnership with StencilGirl to make signature stencil designs. The initial release of 9 designs includes 7 two-step stencils that create layered designs such as flowers and plaid.

Exclusives. Joann Fabric & Crafts stores are getting four new exclusive kits to add to their large Project Life offerings. There’s “Lullaby”, a value kit available in boy and girl versions, as well as a recipe card value kit and matching album. There’s also an exclusive core kit called “Modern Wedding”.

Mixed Media. Designer Anna Dabrowska has announced that a selection of products from her popular Finnabair mixed media line made by Prima Marketing is hitting the shelves at Michaels Stores. The selection includes rust paste, patina paste, mixed media essentials, glitter, and more.

Trends. Slime is hot this summer and according to Adweek, the trend is paying off huge for craft brands like Michaels Stores and Elmers that have committed heavily to it. My own local Michaels store has an end cap right by the register area in the seasonal section containing gallon sized containers of Elmer’s along with all sorts of additives and other slime accessories.

Marketing. The wedding market is highly competitive, and content marketing continues to become more and more important. How important? Blogger network Aisle Society has just completed a successful $30,000 Kickstarter campaign to create an online tool to make submitting products and content to their more than 30 top wedding bloggers simpler and more streamlined for companies. The tool, called Matchology, will launch later this month, and cost $69.99 a year to use.

Equity. Kentucky-based Inked Brands – better known to most scrapbookers as Studio Calico – has raised $4 million in Series A equity funding. The equity was raised from BIP Capital, whose portfolio also includes companies like Tropical Smoothie, Huddle, and a variety of technology and health companies. Inked Brands was founded in 2007 by April Foster, and creates products for influencer brands such as Ali Edwards, A Beautiful Mess, Baby Boy Bakery, and Tom Kat Studio in addition to their in-house brand Studio Calico.

Equity, part 2. Digital education platform CreativeLive has raised $25 million in Series C funding from a combination of investors that include GSV Acceleration, Creative Artists Agency, Greylock Partners, Jared Leto, REV, Richard Branson, and Social Capital. (Now there’s a few names I thought this site would never have Google results for…) This raises to $58.8 million the company’s total funding. Part of the new funding will be used to extend CreativeLive more into the enterprise market.

Earnings. Michaels Stores will be reporting its first quarter earnings on Tuesday (June 6th) before market open, followed by a conference call at 8am central time. For information on how to take part in the conference call, visit the Michaels website.

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Update | Pantone, Etsy, Pinterest, Jobs, Calls & More!

The summer shows are over, and it’s hard to believe it but the industry is already ramping up for Christmas and winter shows. Where did 2016 go?

Consolidating. Canvas Corp has announced that the 7 Gypsies and Tattered Angels brands have been consolidated under the single company of Canvas Corp. The three brands were previously separate companies. All of the brands will continue to be marketed, but can now be ordered together from one company.

HOME by Becky Higgins logo

Expanding. Project Life founder Becky Higgins has announced the launch of a new brand called “HOME by Becky Higgins“. The lifestyle brand is launching with an initial product offering of four designs of all-occasion premium wrapping paper. Although she’s known professionally for her work in the scrapbooking industry, Becky’s popular blog often features her home and her style is frequently the subject of admiring comments and questions from readers. Higgins’ move is not unprecedented – it takes place against a backdrop of a changing scrapbook market in recent years that has sent many of the major scrapbook segment companies (such as My Minds Eye, Teresa Collins, Heidi Swapp, and American Crafts) looking for new markets in markets like stationery, party goods, and lifestyle products.

Launching. Ali Edwards will be launching pre-orders for 2016 December Daily kits on September 1st. The designer reveal will begin next Monday, on August 22nd. (Hmm, maybe I should finally finish that 2013 album….)

Mobilizing. Pantone has launched a new iOS app called PANTONE Studio. The app takes mobile the ability to build and share color palettes using Pantone color tools, and apply colors to various designs and surfaces as a visualization tool. Users can also access Pantone trend information. A free limited version of the app is available, or the full version can be purchased for $7.99/month or $59.99 for an entire year.

Linking. Etsy is partnering with Intuit to offer a special Etsy version of Quickbooks Self-employed. Etsy storeowners will be able to download their Etsy sales, as well as transactions from other providers such as Square and Paypal, directly into the accounting software. The software will be available the first year for $5/month, or for $12/month with a TurboTax bundle.

Curating. Pinterest announced some feature changes to its site design today, including a new preferences setting that will allow users to stop the presence of “Picked for You” pins in their feeds. Pinterest, in their announcement, said this feature was added at the request of users. Personally I find the “Picked for You” pins to be a great way to find interesting content, but it seems that a vocal segment of Pinterest users disagree. If a large portion of Pinterest users take advantage of this new feature, it could impact site traffic and account growth for users whose pins are favored by the Picked for You engine.

Changing. Instagram’s new Stories feature has a lot of users wondering what to make of it. Abby Glassenberg of While She Naps has an interesting perspective on exactly how disruptive Stories is to the direction of Instagram.

Sharing. I’m pleased to announce that I will be serving another term on the design team at the Layout-A-Week blog run by Jennifer Priest. My first layout of the new term is a summer garden layout featuring Simple Stories and Quick Quotes products.

in the garden layout preview

Events, part 1. Registration is open for the Designer Day portion of Bella Blvd’s event in Milwaukee on October 20th. Workshops may be purchased ala carte from a schedule that includes Shanna Noel, Jill from Jillibean Soup, and Julie Johnson.

Events, part 2. Prima is launching a planner line, and they are having an event in Temecula, California to celebrate. Tickets are $120 per person for the October 15th event, and include a goodie bag with a planner, a workshop, lunch, demos, and more.

Events, part 3. Altitude Summit, the popular social media and blogger conference for creatives, has a call for speakers out for its 2017 event. The conference will take place in Palm Springs, California from January 31st to February 3rd, 2017, a week after Creativation (and overlapping with Creativeworld).

Returning. The Craft & Hobby Association is advertising a list of previous exhibitors that will be returning to the winter show (now named Creativation) after a break that includes Darice, Walnut Hollow, Coats and Clark, Springs Creative, TrimCraft, Modern Store Fixtures, Prym Consumer USA, and Crescent Cardboard.

Jobs. The following craft industry positions are currently advertised as available:

Calls. The following calls for designers are currently open:

Moving. My company Nally Studios has moved business locations and has a new address. Please contact me by email at nancy@nallystudios.com if you need our updated address information.

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Jobs | Package Designer – Prima Marketing, Inc (Chino, CA)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Package Designer

Prima Marketing Inc. is a wholesale craft, scrapbooking company based in Chino, California. We are an energetic rapidly growing team seeking a talented and inspired full-time Graphic Designer to work with our in house Design Team.

Key Responsibilities: 

· Develop and execute packaging design and production from start to finish.
· Create and deliver production-ready art for print
· Implement updates to brand materials to deliver consistent, on-brand, design principles across all channels.
· Coordinate with sales and marketing teams to strategize design effective solutions that meet business goals.
· Manage multiple projects in a timely fashion.
· Additional responsibilities may include craft product design. Continue Reading →

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Job | Web & Interactive Media Designer – Prima Marketing

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Prima Marketing, Inc. is an established leader in flower embellishments in the scrapbooking and crafting industries. We are looking for an In House Web and Interactive Media Designer to join our team. You will be responsible for creating and executing design concepts and maintaining the visual appearance of our brand across digital platforms. You will work as a part of the dynamic In House Design Team. The Design Department is very team oriented and collaborative. The nature of our work is very creative and fun, but we take quality and deadlines seriously.

Responsibilities Include:

  • Develops high end advertisements and compelling digital campaigns for Prima Marketing Inc craft and scrapbooking lines including online animated banners, custom digital products, landing pages, email blasts, web and mobile sites, interactive rich media ads, and high-impact digital ads, and videos.
  • Must be a team player.
  • Must be a self-starter, very organized, and deadline oriented.
  • Maintain and improve the look, feel and function of our existing website.
  • Communicates effectively with supervisors, managers, fellow design team, and sales support staff
  • Collaborates with art directors and design team to consistently provide enhanced digital creative support
  • Actively contributes to brainstorm sessions with ideas and offers feedback when necessary
  • Follows online/multimedia industry, design trends and changes in the market relating to digital media design, styles and new/emerging technology
  • Understands user interface and user interaction principals and web best practices and applies them to daily work.
  • Develops new designs that adhere to existing brand identity requirements
  • Creates design that meets specific, strategic goals.
  • Anticipate the needs of the company to effectively and elegantly communicate the benefits and personality of Prima Products.

Continue Reading →

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Design Team Call | Prima Marketing (5/14)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header!

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

It’s Time: Design Team Call 2014-2015!

Prima DT Call Header 2014

It’s time for our annual search for the best designers out there! Prima is looking for a few TALENTED DESIGNERS to add to our 2014-2015 team. Continue Reading →

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