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Update | Pantone, Etsy, Pinterest, Jobs, Calls & More!

The summer shows are over, and it’s hard to believe it but the industry is already ramping up for Christmas and winter shows. Where did 2016 go?

Consolidating. Canvas Corp has announced that the 7 Gypsies and Tattered Angels brands have been consolidated under the single company of Canvas Corp. The three brands were previously separate companies. All of the brands will continue to be marketed, but can now be ordered together from one company.

HOME by Becky Higgins logo

Expanding. Project Life founder Becky Higgins has announced the launch of a new brand called “HOME by Becky Higgins“. The lifestyle brand is launching with an initial product offering of four designs of all-occasion premium wrapping paper. Although she’s known professionally for her work in the scrapbooking industry, Becky’s popular blog often features her home and her style is frequently the subject of admiring comments and questions from readers. Higgins’ move is not unprecedented – it takes place against a backdrop of a changing scrapbook market in recent years that has sent many of the major scrapbook segment companies (such as My Minds Eye, Teresa Collins, Heidi Swapp, and American Crafts) looking for new markets in markets like stationery, party goods, and lifestyle products.

Launching. Ali Edwards will be launching pre-orders for 2016 December Daily kits on September 1st. The designer reveal will begin next Monday, on August 22nd. (Hmm, maybe I should finally finish that 2013 album….)

Mobilizing. Pantone has launched a new iOS app called PANTONE Studio. The app takes mobile the ability to build and share color palettes using Pantone color tools, and apply colors to various designs and surfaces as a visualization tool. Users can also access Pantone trend information. A free limited version of the app is available, or the full version can be purchased for $7.99/month or $59.99 for an entire year.

Linking. Etsy is partnering with Intuit to offer a special Etsy version of Quickbooks Self-employed. Etsy storeowners will be able to download their Etsy sales, as well as transactions from other providers such as Square and Paypal, directly into the accounting software. The software will be available the first year for $5/month, or for $12/month with a TurboTax bundle.

Curating. Pinterest announced some feature changes to its site design today, including a new preferences setting that will allow users to stop the presence of “Picked for You” pins in their feeds. Pinterest, in their announcement, said this feature was added at the request of users. Personally I find the “Picked for You” pins to be a great way to find interesting content, but it seems that a vocal segment of Pinterest users disagree. If a large portion of Pinterest users take advantage of this new feature, it could impact site traffic and account growth for users whose pins are favored by the Picked for You engine.

Changing. Instagram’s new Stories feature has a lot of users wondering what to make of it. Abby Glassenberg of While She Naps has an interesting perspective on exactly how disruptive Stories is to the direction of Instagram.

Sharing. I’m pleased to announce that I will be serving another term on the design team at the Layout-A-Week blog run by Jennifer Priest. My first layout of the new term is a summer garden layout featuring Simple Stories and Quick Quotes products.

in the garden layout preview

Events, part 1. Registration is open for the Designer Day portion of Bella Blvd’s event in Milwaukee on October 20th. Workshops may be purchased ala carte from a schedule that includes Shanna Noel, Jill from Jillibean Soup, and Julie Johnson.

Events, part 2. Prima is launching a planner line, and they are having an event in Temecula, California to celebrate. Tickets are $120 per person for the October 15th event, and include a goodie bag with a planner, a workshop, lunch, demos, and more.

Events, part 3. Altitude Summit, the popular social media and blogger conference for creatives, has a call for speakers out for its 2017 event. The conference will take place in Palm Springs, California from January 31st to February 3rd, 2017, a week after Creativation (and overlapping with Creativeworld).

Returning. The Craft & Hobby Association is advertising a list of previous exhibitors that will be returning to the winter show (now named Creativation) after a break that includes Darice, Walnut Hollow, Coats and Clark, Springs Creative, TrimCraft, Modern Store Fixtures, Prym Consumer USA, and Crescent Cardboard.

Jobs. The following craft industry positions are currently advertised as available:

Calls. The following calls for designers are currently open:

Moving. My company Nally Studios has moved business locations and has a new address. Please contact me by email at nancy@nallystudios.com if you need our updated address information.

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5 Pinterest Pinning Mistakes to Avoid

[This article contains affiliate links that support Scrapbook Update when readers make a purchase after clicking on them. Thanks for supporting our work so we can continue to bring you articles like this one about Pinterest!]

We all know that we need to have a Pinterest account these days if we are running a creative business of any kind. Many of us have spent plenty of effort learning best practices – how often to pin, when to pin, what to pin, what kind of graphics to use. A lot of us have even invested in tools such as Tailwind (watch for my review coming soon!) to help us pin more efficiently and effectively.

But quality of pins is just as important as quantity or schedule. And some common Pinterest mistakes can seriously impact the quality of the pins you are creating, reducing user engagement with them and damaging your Pinterest reputation.

5 Pinterest Pinning Mistakes To Avoid to increase engagement with quality pins - Nancy Nally - ScrapbookUpdate.com

Here’s the top mistakes to watch out for when creating pins, to make sure that you are creating quality content that your followers will love and engage with!

Pinning From the Wrong URL

Since a pin is a link back to content, if you pin from the wrong URL, that pin is useless to future Pinterest users who might try to view it. Before you create an original pin, double check that you are on the content’s direct permalink (article page) page and not the site’s home page, a category or tag page, or an archives page (a URL that ends in something like “/page4/”).

Not Checking the Link on a Repin

A fabulous looking craft room photo comes across your Pinterest stream. “I must save that,” you think to yourself, and hit “repin”. But if you don’t click through to the pin’s link before hitting repin, you don’t really know what you are saving – or more importantly, sharing with all of your followers. The link could be to a deleted article, or a dead website. Worse, the link could be to a site set up (or taken over) to host malware. I’ve had my browser taken over by malware hosting sites several times in recent weeks when I clicked links on completely innocent looking pins. It required completely rebooting my browser (and even my entire computer on one occasion) each time to escape the hijacked window.

Even if at first glance a link looks safe, take a closer look. Is the content owned by the site posting it, or is it a so-called scraper site that steals articles from the RSS feeds of other sites and posts them, hoping to generate traffic from Pinterest and other sources for ad views? Posting links to stolen content degrades the quality of your feed, can get your Pinterest content reported and deleted, and can leave a bad impression on your followers.

Bottom line – if you don’t check the quality of the links on your repins, eventually someone else will – with potentially embarrassing results.

Pinning From within Bloglovin’ (or another reader)

When content is pinned from within Bloglovin’ it causes several problems. First, the pin’s source can only be viewed from within a Bloglovin’ page frame, which is really annoying to most readers. But more importantly, the content’s source shows on Pinterest as Bloglovin.com instead of the actual website whose content you are pinning. This degrades the quality rating of your pin in Pinterest’s content sharing algorithm. If the content has been pinned 3 times through Bloglovin’ and 100 times through the actual content website…then you only get credit from Pinterest for the 3. Also, the original content creator won’t get credit in their site’s statistics for the 3 pins through Bloglovin’. And someone searching for pins of content from that site won’t be able to find those pins.

Pinning from within other feed readers can be even more problematic. Links to Feedly will show dead links as they go to individual user accounts – so unless you are logged in to the account of the user who created the pin, you can’t see the source of the link.

Not Pinning from the Original Source

It’s become very common for sites to publish articles that are round-ups of other people’s content on a certain topic. These can be very useful, and a great way to find wonderful content. However, pinning from curated collection articles steals “Pinterest juice” from the original content creator, creating many of the same issues I mentioned in the discussion about pinning from within feed readers. So please, if you pin from curated collections, either pin the special Pinterest-friendly title graphic that most bloggers create for such collections, or click through to the item’s original source material to pin the individual item from there.

Not Adding or Editing A Description

Part of the way that Pinterest decides whether to show your pin to more people is from the information that is in your pin description. That description is also how you tell your followers why you pinned the content, what is special about it – and that’s especially important when you are pinning your own content, to entice people to click!

If you don’t edit the pin description when pinning or repinning, you will by default get either the previous pinner’s description or the meta description on the image you are pinning. This could be a personal note from the pinner (“this would be so perfect for my kitchen!”) that doesn’t reflect your own opinion or worse, it could be a generic file name like IMG_4358 that provides no useful information to Pinterest’s algorithm or your followers. Instead, take a moment to type a few words about the pin’s topic or its usefulness to you.

We all get in a rush at times and pin without thinking and miss a detail on a pin we are sharing. It’s one of the reasons that I love using Tailwind, because it allows me to save a pin as a draft and then go back and later and edit it for all the important details. Slowing down and taking those extra few moments on the details can make all the difference in our pin quality – and in our engagement.

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Pinterest Inspiration | Scarf & Pendant

I usually browse Pinterest in the evenings and I almost always come away with more pins than I can count that I want to base a layout (and this article) on. But this week, inspiration seemed to fail me. And when it came time to write this article, I didn’t have any pins that I really wanted to use. So I turned my process around and started with a photo that I wanted to use. It’s a difficult photo to scrapbook because it has a busy background and is a somewhat blurry cell phone photo. I started searching Pinterest based on colors in my photo – browns and creams. And when I saw this scarf below, I immediately had an idea.

scarf Continue Reading →

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Pinterest Inspiration | Poker Ad

While looking through Pinterest earlier this week, I clicked on the image below because I thought it was a Christmas-related image. To my pleasant surprise, it was an ad for poker night at a cafe. I love its simplicity and decided to use the ad’s layout design for a scrapbooking layout.

Continue Reading →

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