Tag Archives | Orlando Scrapbook Expo

Update | Michaels, Scrapbook Expo, Jobs, and more!

In this issue of the Update column, I’ve got some big news from some of the industry’s biggest names – and some great opportunities if you are job hunting! Let’s dive in…

Michaels store

Earnings. Michaels Stores held its quarterly earnings call for investors today. The company surprised market watchers by reporting that it missed its quarterly earnings target for the first fiscal quarter of 2016 that ended April 30th. Michaels stock (traded under MIK on the NASDAQ) fell over 8% after the announcement, to close at $27.69 for the day.

In the announcement, Michaels executives blamed weak April sales for the missed earnings estimate. Michaels is far from alone in struggling to meet its April sales goals in 2016. A whole host of U.S. retailers have announced weaker than expected April sales figures, including Costco, Gap, L Brands, Target, Macy’s and Nordstrom – to name just a few.

Moving forward, Michaels says it plans to continue to focus on the adult coloring trend, extending its selection of coloring books and coloring materials. The company has also begun expanding the trend off-paper, recently unveiling store displays that feature items such as kids’ t-shirts with coloring designs on them along with fabric markers. The company also plans to launch nationwide in July a loyalty program that it has been testing locally in Texas near its headquarters.

For more information on Michaels Stores financial numbers in the first quarter, read the official announcement.

Industry Jobs. The following industry positions are currently posted as available:

New Positions. Bella Blvd has announced that Amy Heller is filling the newly created position of Marketing Director at the company. Heller is known to many in the industry for her time as a Garden Girl at Two Peas in a Bucket, and for her work designing product for the now-defunct Lily Bee Design. But she also has nearly two decades of professional experience in marketing and graphic design, including for Fortune 500 brands. Initial plans for Heller’s role at Bella Blvd include development of a new blog and email interaction with customers.

Amy Heller

Amy Heller

Honors. Congratulations to Georganne Bender and Rich Kizer on their Retail Adventures blog being named one of the “7  Retail Publications You Should Be Reading” by retail analytics platform Celect. Retail Adventures has been basking in the spotlight in 2016, with UK retail analysts Retail Vision also naming the blog to its “Top 50 Retail Blogs” list in January.

Events. I had a chance to attend Scrapbook Expo for the first time in 2016 when it came to Orlando this past weekend for an event at the Gaylord Palms resort in Kissimmee.

Scrapbook Expo Orlando 2016

The shows are now officially known as “Stamp & Scrapbook Expo,” reflecting the growing presence of stamping products on the show floor. Compared to 2015, there was much more current product on the show floor – I saw a variety of current product from Echo Park, Carta Bella, Simple Stories, Quick Quotes, Graphic 45, Photo Play Paper, Sizzix, Hero Arts, Tim Holtz, and many others. Several booths were carrying a good selection of planner supplies as well.

Several well-known industry names were attracting good crowds in their booth. Stayce DeWid of Art Anthology had a make-n-take running in her booth, with the help of an instructor.

Stayce Dewid

Stayce Dewid

As it was throughout 2015 at the shows, the make-n-take being run by Richard Garay at the Fun Stamper’s Journey booth continued to be popular in 2016 in Orlando. The booth was thronged every time that I passed by on Friday.

Fun Stamper's Journey booth

June is a busy month for Orlando area papercrafters, with Stampfest also scheduled to take place in Lakeland at the end of the month.


Scenes from a Scrapbook Expo (or four….)

As many of you are aware, I spent quite a bit of February and March on the road, traveling around the country to work at Scrapbook Expo shows for Cricut. I had previously been to local Scrapbook Expos in Florida in the area where I live, but the experience of attending four events within five weeks – spread all over the country – was a great look at the state of scrapbooking across the country, and a great chance to interact with many different types of scrapbookers.

Nancy at Scrapbook Expo(Like my t-shirt? It’s a Cricut Design Space “Make It Now” project, created with Cricut Iron-On material!) Continue Reading →


Noteworthy | 5.11.2012

Wow, it’s been a big week for news this week, huh? Of course (in case you missed it), there was the announcement of the impending closure Scrapbooks Etc. magazine. But there was also a lot of good news in the industry this week – product announcements, events happening, and exciting web content to see!

Studio Calico announced a new line this week called “Hey Day”:

The line also includes a huge assortment of embellishments – including mistable Thickers and shapes, wood veneer shapes, and an assortment of Thickers, diecuts and other stickers. There’s also new Mr. Huey’s mists and a template. You can check out the whole collection on the Studio Calico blog. I have to admit – I usually despise anything orange (or tangerine) but this collection has such beautiful color combinations and patterns that I cannot wait to try it out. Way to go Studio Calico  – you’ve made an orange out of me! Continue Reading →