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Tag Archives | October Afternoon

CHA Summer 2011 | Echo Park, My Mind’s Eye, and October Afternoon

Photographing booths at CHA is a bit like trying to photograph a hyper toddler. That is, if a hyper toddler was made of paper and stickers and constantly surrounded by people. Bending, leaning, and otherwise contorting to shoot around crowds of buyers (that you don’t want to disturb as they’re the main reason the show exists) is elevated to an art form over the course of the convention, and however hard you might try to capture every little thing in every single booth, it’s just not possible.

All that aside, booth photos are the best way that the crew at Scrapbook Update has to share with you the experience of actually being at the show. They’re not comprehensive, but they give a glimpse into the presentation of each company’s offerings. For full product photos, refer to manufacturer web sites or to Scrapbook Update’s own CHA Summer 2011 Sneak Peek page. For some serious booth eye candy, keep reading!

Echo Park has not one, but two new Christmas lines debuting at the show! Holly Jolly Christmas is a bright, cheery line with pops of pink and turquoise, and Season’s Greetings sports a more traditional red and green color palette.

DSC_7307.jpg Continue Reading →

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2010: A banner year

Editor’s Note: A few days ago Scrapbook Update identified banners as one of the key product trends at CHA Winter 2010. Now, Contributing Writer May Flaum takes a closer look at that trend.

A few months back, I noticed banner patterned paper in a Studio Calico kit. I’ve also noticed digital brushes and other files from Rhonna Farrer at House of 3 that I like a lot. The more I think about it, the more paper banners make sense in scrapbooking. I am not sure why, but it would seem 2010 is destined to be a year of banners in scrapbooking. This is one trend that is picking up speed quickly!

{image above from American Crafts CHA booth – the Dear Lizzie collection}

Banners were all over the sneak peeks for CHA-Winter, and once on the show floor I noticed them everywhere – both decorating the booths and on product as well. Here are a few examples:

Melody Ross (above) has chipboard that could be turned into a decorative banner, mini book, or so much more. Webster’s Pages (below) has incorporated banners into their paper and ribbon.

The Dear Lizzie line from American Crafts (above) held banners in all forms from paper embellishments and patterned paper to stamps. October Afternoon (below) has a lovely banner sticker in their new “go fly a kite” line.

Making Memories (above) has a whole set of travel stickers full of banners and colors that make me want to take a vacation to somewhere warm. Jenni Bowlin (below) introduced make-your-own banner stickers. I think these are clever, and because they are paired with alphabet stickers on the same sheet, you can make titles or decorative accents for your projects as well.

Maya Road, The Girls’ Paperie, and several other companies also have products with banners coming out. There’s so many choices! Now, as products become available in stores, the next question is – how will I incorporate this trend in my crafting? My number one suggestion is that you make sure that your banners aren’t just floating around on your project. Ground them to the edge of a photo, to the edge of the paper, to an embellishment, or to some other element on your page.

To make your own banners, I have two suggestions. First, try cutting out squares of patterned paper and then cutting from the bottom center up to the top corner of each side. This will give you a pretty triangle like the example I’ve shown below.

My second suggestion is that you use a triangle punch, or if you want a different feel you can use a circle punch and cut it in half and string the pieces together.

Here is a layout I created with the new Jenni Bowlin banner stickers:

supplies: New Jenni Bowlin stickers and buttons, October Afternoon patterned paper from Thrift Shop line, Prima flowers and rhinestones, American Crafts pen, unknown trim, cardstock, and buttons

I went for a relaxed imperfect look to my banner, and I really like how these stickers come with little alphabet letters. The neutral colors will work well for a number of page subjects.

I look forward to seeing banners incorporated in more pages as these products hit the shelves. From every day occasions to birthdays, I can see a lot of possibilities here. Across the top, in the center, for titles, over a corner, at the bottom, or any other way you cut it – I am loving this new trend!

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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!



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