The blog crawl will include both the companies’ main sites as well as their design team members’ sites. In an unusual twist, each company will give away one of the other companies’ products on their blogs. In all, the companies say over 50 handmade items and prizes will be given away. This is a great chance for consumers to win some great scrapbook stuff!
What’s the marketing lesson here for other companies? This is a great chance for these companies to tell more potential customers about their companies as they cross-promote among themselves. They will also attract more attention in the scrapbook community doing this as a group than they would have gotten doing a blog crawl by themselves.