Top Scrapbook News Stories of 2009

It’s time to say goodbye to 2009…here’s a look back at the top scrapbook industry news stories of the year.

Paris Hilton Does CHA

The CHA crowd is used to having the likes of Vanna White and Martha Stewart grace the show with their presence. But the show has never quite seen a spectacle like happened at CHA-Winter 2009 in Anaheim when Paris Hilton strutted onto the show floor trailed by a posse of burly bodyguards and foreign paparazzi.

paris-arriving-webWell, now I can check “getting elbowed by German-speaking paparazzi” off my bucket list at least.

Creative Memories Files Bankruptcy

Although the bankruptcy of Creative Memories was technically filed in late 2008, the disposition of it continued into 2009. The court approved the company’s bankruptcy plan on January 9th, but former company officers still face legal action from former employee shareholders over their actions in regard to the bankruptcy plan.

CK Media’s Financial Problems

Stories stemming from the underlying thread of CK Media’s financial issues were a recurrent theme in the scrapbook news in 2009. First Digital Scrapbooking was shut down, and shortly afterward Simple Scrapbooks magazines was closed as well. Scrapbook Update broke the news in February that CK Media had called in turnaround/bankruptcy firm CRG Partners to settle its debts with its creditors under threat of a bankruptcy filing.

In early July, the sale of CK Media’s remaining publications to New Track Media became final, triggering major layoffs at the company.

CHA Craft Supershows

There was something else new at CHA-Summer 2009 besides the venue – the addition of a consumer event that operated the weekend after the trade show. Although controversial when first announced, the Craft Supershow was a massive success in Orlando, and CHA is continuing the event in conjunction with CHA-Winter 2010 in Anaheim.

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Big Names Depart from Creating Keepsakes

As the company foundered this year, a lot of big names departed Creating Keepsakes and its parent company to work on other projects. The departures went all the way to the top of the company, when Creating Keepsakes founding editor Lisa Bearnson announced she was giving up her role with the magazine. Other popular well-known names who departed the company included Becky Higgins, Ali Edwards, Cathy Zielske, and Jessica Sprague.

Stampin’ Up Angers Demonstrators With New IDA

In early fall, Stampin’ Up issued a revised IDA (independent demonstrator agreement) to all of its demonstrators that included new restrictions on their online activity. Stampin’ Up originally interpreted the new guidelines as meaning Stampin’ Up reps couldn’t link to anyone online who linked to anywhere else that sold or promoted non-Stampin’ Up products. Many reps threatened to resign rather than live with restrictions that would force them to remove themselves from a large portion of the online community, and Stampin’ Up was forced to loosen the guidelines.

Memory Makers Ceases Publication

In early May, Scrapbook Update broke the story that F+W Media was planning to shut down Memory Makers Magazine with the Sept/Oct issue. This news was confirmed by the publication the next day. The magazine’s remaining subscriptions were picked up by Northridge Media for digital fulfillment with an all-access pass to its titles.

Melody Ross Departs Chatterbox, Company Shelved by Ultra Pro

In early July, Chatterbox founder Melody Ross revealed that she had departed the company back in April. At CHA-Summer, a rep for Chatterbox parent company Ultra-Pro confirmed to Scrapbook Update that the Chatterbox brand’s product lines were being discontinued. Ten years ago, the company was revolutionary in the industry. Now, it no longer exists.

Lenders Attempt to Force Wilton Brands Bankruptcy

After holding company Wilton Holdings breached covenants of loans it owed, the parent company of EK Success and K&Co was called into bankruptcy court by lenders who filed a petition to force the company into bankruptcy. The issue was eventually settled out of court by the lenders and Wilton. Later in the year, Wilton’s CEO resigned, saying that the new ownership should have an opportunity to select their own management.

Gypsy Introduces New Era Of Scrapbook Electronics

Shortly before CHA-Summer, Provo Craft started executing a viral marketing campaign to raise buzz on its new electronic accessory for the Cricut called the Gypsy.

The campaign was successful at raising buzz on the Gypsy, which is a handheld device that lets users create designs from their cartridge library and then cut them via their Cricut machine. Probable future plans for the device include the ability to purchase individual cut designs from an iTunes-style store, instead of having to purchase entire cartridges.

The Gypsy debuted with an HSN package and a 30 day exclusive run at Michaels. Although the MSRP is $299, over the holidays the street price seems to be hovering around $250.

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Jennafer Martin named Editor-in-Chief of Creating Keepsakes

Jennafer MartinJennafer Martin, the former editor-in-chief of Digital Scrapbooking and Simple Scrapbooks magazines, has been named editor-in-chief of Creating Keepsakes magazine. Former editor Brian Tippetts was let go in the round of layoffs that occurred the day the sale of CK Media to New Track Media was finalized.

Martin has been with the company since 2001. She first was the managing editor of Crafts, and worked on its transformation into PaperCrafts magazine. Then this year, after the closure of Digital Scrapbooking and Simple Scrapbooks by the company, Martin was given charge of the company’s Special Issue and New Media divisions.

Brittany Beattie will continue as Managing Editor of Creating Keepsakes under Martin.

Martin had this to say to Scrapbook Update about the future for Creating Keepsakes under her leadership:

I’m very excited about the opportunity to take the helm of this leading scrapbook publication and to work with its passionate, talented staff, contributors and readers. I know how difficult the last couple of years have been for the economy, publishing and the scrapbook industry, but I also know that despite those difficulties, the importance of telling our stories has not diminished and interest in scrapbooking continues to be strong. I look forward to continuing the CK’s mission to help readers bring memories to life in fun, creative ways, especially under our new parent company, New Track Media whose focus on strong brands focused on the customer has already providing strong synergies and is sure to provide strong possibilities as well.

More Details on CK Media Sale Emerge

More information is being released by the companies involved about the sale of CK Media that took place earlier this month.

Technically, it seems the transaction took place through CK Media actually being sold to the holding company that owns New Track Media with the intent of combining the two companies. No purchase price or terms have been revealed. Stephen Kent serves as President and CEO of both New Track Media and the holding company, BVK Holdings. Kent had the following to say about the company’s new addition:

The brands this adds to our combined portfolio are well established in their fields and renowned for having excellent content. That wouldn’t be the case if there weren’t such a talented group of people in place at CK Media and we’re excited to be welcoming them to the team.

New Track Media indicated in a press statement that it intends to keep both of CK Media’s offices in Denver and the Salt Lake City area open. Tina Battock, a former CK Media executive who also worked with the group under Primedia, joined BVK at the time of the sale transaction and will serve as the group publisher for the Creative Crafts Group, made up of the former CK Media titles.