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Tag Archives | Momenta

Momenta Acquires Little Yellow Bicycle

Momenta announced yesterday that the company has acquired Little Yellow Bicycle.

Both companies produce full scrapbook product lines, and both have been reinventing themselves recently.

MomentaThe Little Yellow Bicycle brand was launched in 2009 by office supply company C-Thru Ruler Company, which entered into the scrapbooking market through the adoption of its stencils by scrapbookers in the early days of scrapbooking’s popular explosion. In 2012, C-Thru sold its office supply business to concentrate on its crafts business, and reincorporated itself as Little Yellow Bicycle.

The acquisition of Little Yellow Bicycle culminates a stunning turn-around by Momenta, which filed bankruptcy in 2010 after reinventing itself. The company, formerly called American Traditional Designs, had been known primarily for making brass embossing stencils before that market largely evaporated. The company renamed itself Momenta and has focused the past few years on making a line of scrapbooking products that have found an impressive market presence in a short time in today’s competitive climate. Continue Reading →

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Teddy Bear: My Heart Sings

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 This dynamic card by designer Carrie Walz will deliver your message of love with a smile!

The patterned papers are selected and coordinated by color and scale of the pattern. The single color, from the same collection, makes them all cohesive. The scale of the patterns is varied, making them work together well. There’s one very small print, one medium print, and one larger one. This keeps the design balanced.

All of the design elements are flat paper, so the bow and stick pin add an important element of dimension and a needed soft touch to the design, making it feel really finished and pulled together.

Supplies | Cardstock: We R Memory Keepers (Black Widow Potion, Crazy for You White). Patterned Paper: Ruby Rock-It Bella Fundamentals (Pink Fusion Weave, Pink Fusion Reel, Pink Fusion Thread). Ribbon: May Arts. Embellishments: Ruby Rock-It (Narratives, DIY Decoupage), Momenta (Black Tie Embossed Message, Clear Layered Black and White Flower Stickers), Little Yellow Bicycle (Clothesline Flower Stick Pins).

Designer: Carrie Walz

Carrie Walz is a stay at home mom of two wonderful children who are the inspiration for her scrapbooking. She is currently designing for Ruby Rock-It, We R Memory Keepers and Paper Issues. She has been scrapbooking for many years and loves seeing the world a different way from the art of scrapbooking and cardmaking, and loves seeing the joy in peoples’ eyes when they receive a handmade card or when they are turning the pages of her scrapbooks.

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Momenta Files Bankruptcy

Momenta, Inc., formerly known as American Traditional Designs, filed for Chapter 11 bankruptcy reorganization on October 23rd. The company will continue to operate while it goes through bankruptcy reorganization.

The company’s Board of Directors voted at a special meeting on October 22nd to authorize the filing. The New Hampshire-based company states in court filings that it has $2.8 million in assets, and $4.6 million in liabilities. In 2009, Momenta had $5.75 million in sales, down from $7.5 million in 2008. According to court filings, the company’s 20 largest unsecured creditors consist mostly of Asian suppliers and shipping companies. It also owes significant debts to its warehouse services provider. In the past year, Momenta has been party to four lawsuits regarding unpaid bills. The deadline for creditors to file claims with the court is Feb. 22nd, 2011.

Momenta is one of Northwood, New Hampshire’s largest employers, with 19 employees in their offices there. The company was founded in 1979, and originally focused on brass stencil products. In recent years the company focused on the scrapbooking market, changing their name from American Traditional Designs, the name they were known for marketing stencils under, to Momenta, and marketing products under the names ATD and Complements. The changes are credited by the company with leading to a 500% sales increase over a five-year period.

Court filings blame the company’s current financial problems on a combination of factors, including the loss of a large Walmart contract and increasing warehouse costs.

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