Tag Archives | Momenta

Momenta Acquires Little Yellow Bicycle

Momenta announced yesterday that the company has acquired Little Yellow Bicycle.

Both companies produce full scrapbook product lines, and both have been reinventing themselves recently.

MomentaThe Little Yellow Bicycle brand was launched in 2009 by office supply company C-Thru Ruler Company, which entered into the scrapbooking market through the adoption of its stencils by scrapbookers in the early days of scrapbooking’s popular explosion. In 2012, C-Thru sold its office supply business to concentrate on its crafts business, and reincorporated itself as Little Yellow Bicycle.

The acquisition of Little Yellow Bicycle culminates a stunning turn-around by Momenta, which filed bankruptcy in 2010 after reinventing itself. The company, formerly called American Traditional Designs, had been known primarily for making brass embossing stencils before that market largely evaporated. The company renamed itself Momenta and has focused the past few years on making a line of scrapbooking products that have found an impressive market presence in a short time in today’s competitive climate. Continue Reading →


Momenta Files Bankruptcy

Momenta, Inc., formerly known as American Traditional Designs, filed for Chapter 11 bankruptcy reorganization on October 23rd. The company will continue to operate while it goes through bankruptcy reorganization.

The company’s Board of Directors voted at a special meeting on October 22nd to authorize the filing. The New Hampshire-based company states in court filings that it has $2.8 million in assets, and $4.6 million in liabilities. In 2009, Momenta had $5.75 million in sales, down from $7.5 million in 2008. According to court filings, the company’s 20 largest unsecured creditors consist mostly of Asian suppliers and shipping companies. It also owes significant debts to its warehouse services provider. In the past year, Momenta has been party to four lawsuits regarding unpaid bills. The deadline for creditors to file claims with the court is Feb. 22nd, 2011.

Momenta is one of Northwood, New Hampshire’s largest employers, with 19 employees in their offices there. The company was founded in 1979, and originally focused on brass stencil products. In recent years the company focused on the scrapbooking market, changing their name from American Traditional Designs, the name they were known for marketing stencils under, to Momenta, and marketing products under the names ATD and Complements. The changes are credited by the company with leading to a 500% sales increase over a five-year period.

Court filings blame the company’s current financial problems on a combination of factors, including the loss of a large Walmart contract and increasing warehouse costs.

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